1. Fiona Darmali
#NMDL

2. Rick’s American Cafe
• Popular bar located in East Lansing and Ann
Arbor
• Live music, food, drink specials, and dancing

3. Things to Consider
• Target audience
• Key performance indicators
• Tools and tactics
• Budget

4. Target Audience
• College students (21-25)
• Live in East Lansing or Ann Arbor

5. Social Media Strategy
•Facebook
•Instagram
•Twitter

6. Social Media Tactics
• Facebook
– Daily statuses
• Instagram
– Post Pictures
• Twitter
– Live tweeting

7. Budget
• Total budget of $15,000
– Create a strategy, planning, implementation,
management, and paid media
– After digital agencies we will have around $11,000
• Incentives, internet marketing, interactive marketing

8. Goals
• Increase revenue
• Reach full capacity on
weekends
• Increase social media
presence

9. Key Performance Indicators
• Likes
• Shares
• Retweets
• Favorites
• Followers count
• Clicks on Google Adwords

10. Questions
If you have any question you can reach me at
darmalif@msu.edu