Presentation material from Finpro Growth Market seminar in Turku October 22 2012.

1. Rohkeasti Kasvumarkkinoille
Finpro Kasvumarkkinaohjelmat
Afrikka & Intia
Seppo Keränen, Head of IMEA Region
(India, Middle-East, Africa)

2. Finpron vientikeskukset (7)
• Intia: New Delhi, Mumbai, Chennai
• Afrikka: Etelä-Afrikka, Kenia, Nigeria, Egypti.
Kiina ja Intia
Kiihtyvä
kaupungistuminen
Afrikka tarjoaa
mahdollisuuksia
Kuusi kymmenestä Suurimmat
nopeimmin kasvavat taloudet
kasvavasta
taloudesta
Afrikassa

3. African countries are among the
fastest-growing economies
• Six of the 10 fastest-growing
economies in the world are in
Africa
• Now the home of the world’s
fastest-growing economies and
has more rapidly developing
economies than any other
continent
• Africa has now begun the long-
awaited period of catch-up with the
developed world
• Today, Africa has richer export
markets to pick from not just in
North America and Europe, but
also across an increasing number
of Asian countries
(New Africa Analysis 07/2011)
30/10/2012 © Finpro 3

4. African countries are among the
fastest-growing economies
• Collective GDP is estimated
to reach $ 2.6 trillion in
2020
• The consumer spending is
estimated to reach $ 1.4
trillion in 2020
• 128 million households will
have discretionary income
in 2020
• 50 % of the Africans are
living in cities by 2030
30/10/2012 © Finpro 4

5. Opportunities in Africa
• Opportunities in construction and logistics
– Logistics infrastructure & systems
– City development Helping African Ports & Logistics Supply Chain to Stay
Competitive
African Ports are faced with serious challenges of productivity,
efficiency, new investment and sustainability. This directly
impacts logistics and supply chain performance.
• Opportunities in machinery
– Machinery for infrastructure and mining
– Marine technology
The rapid growth in the overall economy of many African
countries has accentuated the need for improving
infrastructure.
Governments, development authorities and even companies
have begun investing in infrastructure development projects in
several African countries. Moreover, many African governments
have invested heavily in irrigation and mining projects across the
continent.
30/10/2012 © Finpro 5

6. Opportunities in Africa
• Opportunities in forest industry
– Technology and equipment
– Bioenergy solutions The world needs a new source of renewable
energy. The spotlight is on Africa, with her
huge potential for biomass and bioenergy.
• Opportunities in life sciences
– Ways to improve African farmers hit hard by climate change
Farmers in Sub Saharan Africa are likely to become
agricultural productivity highly affected by decreased water availability as
they do not have the means to develop techniques
– Food Safety that could help them manage their water resources.
Farmers and governments need to improve water
management as a UN report has found that climate
change will have a significant impact on water
supplies for agriculture.
30/10/2012 © Finpro 6

7. Opportunities in Africa
• Opportunities in
energy and environment
– Energy solutions
– Renewable energy
– Industrial environmental
equipment
How do you get cleaner energy to 330,000 people in Africa while
creating new jobs and reducing carbon emissions by 420,000 tonnes?
Easy, just find 40 serious entrepreneurs, train them, and then invest
$4.1 million in 35 new enterprises selling everything from solar
electric systems to better cookstoves. OK, so it’s not so easy, but the results
demonstrate the huge potential of UNEP’s African Rural Energy Enterprise
Development Programme, or AREED
30/10/2012 © Finpro 7

8. The Growth of Indian Economy in Numbers
• The GDP is estimated to
reach $ 5.6 trillion in 2020
• Consumer spending is
estimated to reach $ 3.6
trillion in 2020
• 590 million Indians will be
living in cities by 2030
• The number of Internet
users will reach nearly 700
million by 2020
30/10/2012 © Finpro 8

9. Opportunities in India
• Opportunities in
construction and
logistics
– Logistics
infrastructure and
systems
– City development
Technologies, machinery and solutions for faster,
environment friendly space optimizing construction
and transport needs
• Opportunities in Indian Roads, Railways, Ports, Airports are looking out to
the West for solutions to its rapid infrastructure
machinery development needs.
– Machinery for
industries and for
Machinery for mining, automation
transport sectors Machinery Designing and engineering; Security
– R&D / Outsourcing equipments; Mining equipment; Process Automation &
Control Systems, Instrumentation.
30/10/2012 9 © Finpro

10. Opportunities in India
• Opportunities in forest
Pulp & Paper Sector
industry India’s area under forest cover is approx 70 million
hectare, which is more than twice the entire
– Technology and equipment geographical area of Finland; major opportunities
include the paper production technologies;
– Pulp and Paper implementation of GHG norms; enhancing of water
conservation and recycling in the industry; and,
performance indices of equipment / sections.
• Opportunities in energy and Solar Mission, Climate Change, Energy Certification
Program
The launch of Jawaharlal Nehru National Solar Mission
environment (JNNSM)—a joint initiative of the Ministry of New and
Renewable Energy (MNRE) and Ministry of Power and
– Renewable Energy and the first of its kind in the world—is one of the most
important environment-friendly energy solutions
Energy Efficiency available in India. Also, India’s National Action Plan on
– Water Resources Climate Change (NAPCC) is a major driver towards
India leapfrogging into a sustainable development
– Waste Management pathway. Another initiative is the Renewable Energy
Certificate (REC) program.
30/10/2012 10 © Finpro

11. Opportunities in India
• Opportunities in software
and digital media Indian e-commerce market may touch $ 260
billion by 2025
– Mobile value added E-commerce has the potential to grow anywhere
between $ 70 billion and $ 150 billion under one
services incl. M-health, scenario, and at a more robust growth scenario it
can grow between $ 125 billion and $ 260 billion
education, banking by 2024-25. There are ~150 million internet users
that are 'ready' for e-commerce.
– E-commerce
– Enterprise mobility
– Information Security The Indian gaming industry is expected to
– Gaming triplicate in size in the next five years on
account of increased mobile gaming
– Software services and Animation, Gaming and VFX (AGV) is likely to
witness rapid growth - CAGR of 21.4 %(2010-15);
IT- enabled services its size is set to touch USD1.7 billion in 2015.
Source: IBEF
– Electronics manufacturing
– Green ICT
© Finpro Visual Effects; AGV: Animation, Gaming, Visual Effects
VFX:

12. Opportunities in India
• Healthcare
– Imaging & Maintenance of medical
equipment.
The medical device
– Low cost healthcare: smaller, industry in India is set to
portable & affordable devices grow from $2 billion in 2011
– ICT based healthcare, e.g., mobile to $6 billion by 2015.
healthcare applications, health Source: UBM Canon
kiosks
• Services
– Health & sex education, raising
awareness on eating habits and
importance of sports 61 % (0,85 billion) of population less
– Prevention of diseases caused by than 35 years in 2020.
changing living patterns and Source: Frost and Sullivan; Mega trends in
westernization India 2012
– Basic & professional education for
the young
• Food sector
– Agriculture sector, Food safety, Food
technology
– Value addition demand for special
foods e.g. increasing number of
people with diabetics and high
cholesterol
© Finpro