3.Business and Innovation Opportunities in Brazil, Pia Salokoski

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  • 1. BUSINESS AND INNOVATION OPPORTUNITIES IN BRAZIL – SEMINAR 30.1.2014 Finpro Pia Salokoski
  • 2. Brazil: • Ministers Katainen and Stubb’s delegation visit to Brazil in Feb 2012 • Survey about Finnish cleantech companies interest in Brazilian market • Renewable energy market study – Finpro Oct, 2012 http://www.tekes.fi/ohjelmat/Groove/Aineistot • Brazil-Finland Innovation Seminar Feb 26, 2013 on the occasion of the visit of vice minister Alvaro Prata • Tekes co-operation started with FINEP, Brazilian funding agency • MoU signed during minister Vapaavuori’s visit to Brazil, March 2013 DM 03-2013
  • 3. Tekes – Finep MoU  The general objective of this MoU is to develop and strengthen scientific, technological and industrial cooperation between Finland and Brazil in the areas of renewable energy, information and communication technologies (ICT) , microelectronics, and marine and ship building technologies  The objective is to promote co-operation between innovative Finnish and Brazilian companies  The objective is also to establish cross-border value networks involving companies and research institutes both from Finland and Brazil.  Main activities planned: • Providing information about the investment and funding opportunities, partnering, networking and innovation landscape for the innovative enterprises from Brazil and Finland planning to co-operate • Organizing events and workshops to support partnering and match-making • Supporting the cooperative projects in accordance with each Funding Agency’s own funding rules and the availability of funds and resources. DM 03-2013
  • 4. Some Challenges  Tekes evaluates the project plan but Finep evaluates the business plan  Social responsibility of companies is a very important issue in Brazil  Brazilian companies are not used to work with academics  Team Finland Foresight work is urgently needed on Latin America, Brazil: scenarios, trends, and business intelligence information  A Guide book for SMEs is needed: what will you encounter when going into Brazilian market (legislation, regulation, business culture)  Urban development is not so much an issue related to energy in Brazil, but to traffic, logistics & waste management DM 03-2013