Retail Selling process notes prepared for students to have access to a brief of their class discussions.

1. RETAIL SELLING PROCESS
Lecturer One

2. INTRODUCTION TO RETAIL SELLING
• Selling products and services is like an endless cycle: you need to learn
all about the products and services your organization offers, and you
need to approach customers with confidence and find out what their
specific needs are.
• Once you know what they are looking for you can then, using your
product knowledge, recommend products and services that match their
needs and handle any objections that might arise before, finally, closing
the sale. The process then starts over again with the next customer.

3. OBJECTIVE
• To develop the skills, knowledge and associated behaviors related to successfully selling in a
retail sales environment.
• To develop a sale from the vibrant first tactic to a customer
• Building Understanding of selling approaches
• Understanding customers' needs and wants
• Proposing and demonstrating the solution,
• selling up and cross selling
• closing the sale and consolidating
• All this is achieved using the methods of providing excellent customer service, to achieve
business goals and sustainability in the market.

4. RETAIL
• Retailing define as selling your products to the consumers in small quantity
• There are two types of retailing :
a. Online retails
b. Physical retails
Despite of many online retails, there is need for physical retails development in the market.
Even if there are many sales done online, there is still a necessity for physical sites. This fact
provides job opportunity in sales.
To be successful in this business you must know retail selling PROCESS & TECHNIQUES.

5. SELLING
• Try to start communication with customer
• Description about products in a certain way
• Answer consumer’s questions properly
• Selling the product or service
• Closing the sale

6. RETAIL SELLING
• The retailing process involves :
• Investigation on client preferences
• Value creation for your products and services
• Supply chain and retail network establishment
• Setting and filling up setting up the store (s) with products
• Success in reach the customers and satisfy them to buy the merchandise.

7. SALES PERSON
• As a sales person it is significant to understand the Selling is the exchange of
products and services for money. The sales person is an important member of the
selling process and her/is duty is to contribute in the following the selling cycle
activities to be successful.
• AS Sales person you need:
a. KNOWLEDGE
b. UNDERSTANDING
c. SKILLS