This project was for our Sales Management class in ADMU.

2. FILIPINOS LOVE
CHOCOLATES!

3. NOTHING BEATS THE CHOCOLATE COFFEE COMBO
I DON’T SEE CHOCOLATES I CAN SNACK ON!
I JUST BUY IN GROCERY STORES THEN BRING IT
I LOVE ORGANIC! GUILT-FREE FEELING.

4. Following
natural trends
19 billion
6 percent

5. Higher Income
higher prices
better quality
INCREASED
Health benefits

6. Opportunity to expand product lines
to beat out less-healthy competitors
on the market
MIND BODY LIFESTYLE
FITTER

7. snacking
impulse snacking
mid-day
in-between
replacement
groceries
convenience
vending machines

8. WHERE TO BUY SNACKS?
GROCERIES? RETAILERS?

9. WHERE TO BUY SNACKS?
GROCERIES? RETAILERS?

10. WHERE TO BUY SNACKS?
YARDSTICK, MAKATI

11. CHOCOLATE WAS
JUST CHOCOLATE

12. CHOCOLATE WAS JUST CHOCOLATE
2005 CACAO FLAVOR
30% IN 3 YEARS

13. YARDSTICK
THEO-PHILO

14. lifestyle
passionate
art loving
target market
artisanal
personalization experiential

15. how we can contribute
people
money
equity

16. how we can contribute
people
money
equity

17. how we can contribute
equitymoneypeople
bring in more people
increase reach

18. how we can contribute
equitymoneypeople
bring in more people
increase reach

19. how we can contribute
equitymoneypeople
global average increase reach
3% 7%

20. how we can contribute
equitymoney
people
people
growing business
increase in sales

21. how we can contribute
equitymoney
people
people

22. how we can contribute
equitymoney
people
people
our growing
business can
bring business
in yours

23. turnover
how fast do we sell?
dark chocolate
siling labuyo
barako
4 bars/day
3 bars/day
3 bars/day
bo’s orders 960 bars/month

24. how we can contribute
equitymoney
people
people
our growing
business can
bring business
in yours

25. how we can contribute
equity
people
people money
gk communities purely filipino

26. how we can contribute
equity
people
people money
gk communities purely filipino

27. our offer
merchanidising
promotions
and assortment

28. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS

29. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
SIX FLAVORS
3 BESTSELLERS
3 YARDSTICK’S CHOICE
SRP
P 110
GWP
P 90
50 BARS EACH

30. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
LAYOUT

31. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
CUSTOMER INSIGHT
BUSY CASHIER IMPULSE BUY

32. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
PLANOGRAM

33. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
PLANOGRAM
WIDER
AUDIENCE
COFFEE
LOVERS ADVENTURE

34. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
SPACE ALLOCATION
WIDER
AUDIENCE
COFFEE
LOVERS ADVENTURE

35. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
PRODUCT HOUSEKEEPING

36. MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
35 BARS
pop-up
THEO&PHILO
THEO&PHILO
THEO&PHILO
THEO&PHILOTHEO&PHILO
milkchocolatewithbarakocoffee
THEO & PHILO
ARTISANAL CHOCOLATES
100%
WHAT IS THEO & PHILO?
NATRUAL
FILIPINO-MADE
HAND-MADE CHOCOLATES
UNPROCESSED
BEANS SOURCED LOCALLY
FROM DAVAO
6 FLAVORS
AVAILABLE

37. YARDSTICK
THEO&PHILO
OUR OFFER
FLAVORS
70% DARK CHOCOLATE
SILING LABUYO
BARAKO
+
3 of your choice
PRICE
RETAIL PRICE : PHP 110/BAR
OUR OFFER TO YOU : PHP 90/BAR
PAYMENT IS UPON DELIVERY
ORDER SIZE
50 bars per flavor per month
Delivery is free
THEO&
PHILO
FLAVORS
70% DARK
CHOCOLATE
SILING
LABUYO
BARAKO
GREEN
MANGO
MILK
CHOCOLATE
PILI &
PINIPIG
CALAMANSI
ADOBO
TURON
GINGER MINT
PRODUCTS HAVE
A 6MO. SHELF LIFE
SALES PITCH
summary

38. CUSTOMER
BASKET SIZE (HOW MUCH)
COFFEE
full meals
cakes
p120-180
P180-25o
p120-180

39. LOCATIONS
WHERE DO WE SELL?
BO’S COFFEE
ECHO STORE
HUMAN NATURE

40. MENU