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eCommerce and mCommerce in South East Asia- Economic Outlook
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eCommerce and mCommerce in South East Asia- Economic Outlook

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  • 1. Investing into S.E. Asia & eCommerceBy Paul Srivorakul
  • 2. SG, MY, TH – Media Consumption
  • 3. Visitation to Retail Category GrowsAcross APAC Markets Source: comScore Media Metrix – Multi Country Media Trend Asia Pacific Visitors Ages 15+, October 2011
  • 4. Ecommerce Evolution• Phase 1: Search (Amazon) Helping people find what they’re looking for at the exact moment they want it.• Phase2: Push (Groupon, & Gilt) Deals on things people probably weren’t looking for, with elements of scarcity, limited time offers, and social baked in.• Phase 3: Discovery (Pinterest, Birchbox, & Svpply) Generating demand through personalized marketing and curation with a seamless transition to buy
  • 5. Ecommerce LandscapeSource: Luma Partners LLC 2012
  • 6. Internet is being rebuilt around peoplePeoples profile’s and content are moving with them asthey visit different sites Past Today
  • 7. Mobile allows for constant connectivity % of daily queries by hourSource: ThinkMobile with Google 2012
  • 8. Mobile Data Data Data Data Data Data Data Data Data Brand Data Data ContentSocial Advertising Location Data Data Commerce Data Data Data Data Data Data Data Data Data Gamification
  • 9. BUY THE DVD TO GET THE FULL PRESENTATION FROM THE PRESTIGIOUSSPEAKERS.Kindly email to info@reblexgroup.com to purchase the DVD