Colt Telecoms Oracle SiteStudio and UCM Case Study for colt.net

1. Case Study
Extended Content Solutions
Colt Case Study
“I am really pleased that we have built colt.net
based on the customer journey and not on our
internal organisation.
I am also really excited by the content
management system that we are using which has
really made a massive difference to the flexibility
and speed in which we are able to publish
content.”
Carl Robertson, Chief Marketing Officer, Colt
1 Challenge
Colt began its Digital Vision Project to improve the platform resilience and
performance, make publishing content easier and devolve publishing to the business
users. The main objectives were to produce a standard set of templates, a
consolidated content model and a consistent publishing process used by its public
facing website and its internal content management system. The project
incorporated Colt’s public facing website (Colt.net), its content management system
(CMS) and its portal website.
2 Solution
ECS analysed the existing content, templates and taxonomy before creating a
mapping of what material could be reused, consolidated or was required in the new
environment. From this understanding, ECS was able to reduce the number of
templates by eliminating duplication and enhancing performance of selected
templates to extend their use.
Migration activity for Colt.net was accelerated through the use of ECS automated
content migration tools. These tools enabled Colt to easily reuse existing text and
images from its 13 language sites in the new platform.
3 Outcome
ECS helped Colt to consolidate its metadata from 150 fields to 60 fields, standardise
its web templates to reduce them by more than half and reduce publishing time of
web content. The project simplified and enhanced the previous platform in regarding
content creation, website maintenance, reliability and performance.