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The crUX of design - User Experience

The crUX of design - User Experience






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    The crUX of design - User Experience The crUX of design - User Experience Presentation Transcript

    • The (cr)UX of Design Building For...Feelings
    • Components of Design • User Experience Design(UX) • Interaction Design (IxD) • Human- Computer Interaction(HC I) • Information Architecture (IA) • Usability Research • User Interface Design (UI)
    • So What is UX? User Experience is the way a person FEELS about using a product, system, or service. It’s about….emotions. Design + Psychology = User Experience
    • It’s not about what your product does, it’s about how your customer USES it. That is defined by their EXPERIENCE with it. “Ah! so that’s why they call it USER EXPERIENCE!”
    • What Are We Trying to Achieve? Comfort Frustration Familiarity Confusion Revisit Mental Trashcan
    • A GREAT customer experience is driven by: • Usefulness • Serves a purpose • Usability • Easy to use • Desirability • Is memorable • Sustainability • Can scale • Sociability • Can be shared
    • “As far as the customer is concerned, the interface is the product” Jef Raskin, HCI Expert for Apple
    • Howza Bout Analogy?
    • Good UX • Simple Register + Log In • Engaging Aesthetic • Friendly Typography • Image > Text • Consistency
    • OmmWriter “The secret to OmmWriter lies in its simplicity and apparent lack of functionality. It pays special attention to audio & visual effects that contribute to the overall writing experience.”
    • Bad UX • Hidden Calls-to-Action • Too Much Text • Inconsistent Color Schemes • Compressed Layout • Lack of Flow
    • What…was…that?!
    • Why Should I Care? “Good Design is Good Business” Thomas Watson, IBM (1950-ish)
    • Good User Experience Tells A Story…… A Visual Story…. The Story of Jess & Russ
    • Lean UX
    • The 10 Principles of Lean UX 1.) Design + Product Mgr + Dev = 1 Team – Startup Weekend, anyone? 2.) Ship. Do it Anyway. 3.) FLOW: Think ~ Make ~ Check 4.) Consistency 5.) Solve the Right Problem
    • WHEW…..
    • The 10 Principles of Lean UX 6.) Outcome-Focused. 7.) Generate Many Options. 8.) Decide Quickly. Stay Flexible. 9.) Recognize Hypotheses & Validate. - www.LeanLaunchLab.com 10.) Research With Users Is The Best Source Of Information (& Inspiration).
    • Usability Testing
    • UX Hypothesis Validation Physical & Digital Testing Do People Actually Like This Thing?
    • How Do I Test? In-person interviews Landing Pages Call-to-Actions Buttons Sign Up Forms Heat Maps Rapid Prototyping
    • “Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. Steve Jobs, 2005
    • Thanks a bunch!! @briantippy btippy@artzbridge.com