The (cr)UX of Design
Building For...Feelings
Components of Design
• User
Experience
Design(UX)
• Interaction
Design (IxD)
• Human-
Computer
Interaction(HC
I)
• Informa...
So What is UX?
User Experience is the way a person
FEELS about using a product, system, or
service.
It’s about….emotions.
...
It’s not about what your product
does, it’s about how your customer
USES it. That is defined by their
EXPERIENCE with it.
...
What Are We Trying to Achieve?
Comfort Frustration
Familiarity Confusion
Revisit Mental Trashcan
A GREAT customer experience is driven by:
• Usefulness
• Serves a purpose
• Usability
• Easy to use
• Desirability
• Is me...
“As far as the customer
is concerned, the
interface is the
product”
Jef Raskin, HCI Expert for Apple
Howza Bout Analogy?
Good UX
• Simple Register + Log In
• Engaging Aesthetic
• Friendly Typography
• Image > Text
• Consistency
OmmWriter
“The secret to OmmWriter lies in
its simplicity and apparent lack
of functionality. It pays special
attention to...
Bad UX
• Hidden Calls-to-Action
• Too Much Text
• Inconsistent Color Schemes
• Compressed Layout
• Lack of Flow
What…was…that?!
Why Should I Care?
“Good Design is
Good Business”
Thomas Watson, IBM (1950-ish)
Good User Experience Tells A Story……
A Visual Story….
The Story of Jess & Russ
Lean UX
The 10 Principles of Lean UX
1.) Design + Product Mgr + Dev = 1 Team
– Startup Weekend, anyone?
2.) Ship. Do it Anyway.
3....
WHEW…..
The 10 Principles of Lean UX
6.) Outcome-Focused.
7.) Generate Many Options.
8.) Decide Quickly. Stay Flexible.
9.) Recogn...
Usability Testing
UX Hypothesis
Validation
Physical & Digital
Testing
Do People Actually Like This Thing?
How Do I Test?
In-person interviews
Landing Pages
Call-to-Actions
Buttons
Sign Up Forms
Heat Maps
Rapid Prototyping
“Design is the fundamental
soul of a human-made
creation that ends up
expressing itself in successive
outer layers of the ...
Thanks a bunch!!
@briantippy
btippy@artzbridge.com
The crUX of design - User Experience
The crUX of design - User Experience
The crUX of design - User Experience
The crUX of design - User Experience
The crUX of design - User Experience
The crUX of design - User Experience
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Transcript of "The crUX of design - User Experience"

  1. 1. The (cr)UX of Design Building For...Feelings
  2. 2. Components of Design • User Experience Design(UX) • Interaction Design (IxD) • Human- Computer Interaction(HC I) • Information Architecture (IA) • Usability Research • User Interface Design (UI)
  3. 3. So What is UX? User Experience is the way a person FEELS about using a product, system, or service. It’s about….emotions. Design + Psychology = User Experience
  4. 4. It’s not about what your product does, it’s about how your customer USES it. That is defined by their EXPERIENCE with it. “Ah! so that’s why they call it USER EXPERIENCE!”
  5. 5. What Are We Trying to Achieve? Comfort Frustration Familiarity Confusion Revisit Mental Trashcan
  6. 6. A GREAT customer experience is driven by: • Usefulness • Serves a purpose • Usability • Easy to use • Desirability • Is memorable • Sustainability • Can scale • Sociability • Can be shared
  7. 7. “As far as the customer is concerned, the interface is the product” Jef Raskin, HCI Expert for Apple
  8. 8. Howza Bout Analogy?
  9. 9. Good UX • Simple Register + Log In • Engaging Aesthetic • Friendly Typography • Image > Text • Consistency
  10. 10. OmmWriter “The secret to OmmWriter lies in its simplicity and apparent lack of functionality. It pays special attention to audio & visual effects that contribute to the overall writing experience.”
  11. 11. Bad UX • Hidden Calls-to-Action • Too Much Text • Inconsistent Color Schemes • Compressed Layout • Lack of Flow
  12. 12. What…was…that?!
  13. 13. Why Should I Care? “Good Design is Good Business” Thomas Watson, IBM (1950-ish)
  14. 14. Good User Experience Tells A Story…… A Visual Story…. The Story of Jess & Russ
  15. 15. Lean UX
  16. 16. The 10 Principles of Lean UX 1.) Design + Product Mgr + Dev = 1 Team – Startup Weekend, anyone? 2.) Ship. Do it Anyway. 3.) FLOW: Think ~ Make ~ Check 4.) Consistency 5.) Solve the Right Problem
  17. 17. WHEW…..
  18. 18. The 10 Principles of Lean UX 6.) Outcome-Focused. 7.) Generate Many Options. 8.) Decide Quickly. Stay Flexible. 9.) Recognize Hypotheses & Validate. - www.LeanLaunchLab.com 10.) Research With Users Is The Best Source Of Information (& Inspiration).
  19. 19. Usability Testing
  20. 20. UX Hypothesis Validation Physical & Digital Testing Do People Actually Like This Thing?
  21. 21. How Do I Test? In-person interviews Landing Pages Call-to-Actions Buttons Sign Up Forms Heat Maps Rapid Prototyping
  22. 22. “Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. Steve Jobs, 2005
  23. 23. Thanks a bunch!! @briantippy btippy@artzbridge.com
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