The PRSA Houston chapter hosted its annual Energy Breakfast panel with the region's top oil and gas trade and traditional journalists. The whole Fifth Ring Houston crew attended to talk with some of our favorite journalists, stay up on the latest oil and gas story trends and story pitching best practices. And of course, celebrate #NationalCoffeeDay!

1. Media Relations Tips for Oil and Gas
@PRSAHouston Hosted the Energy Breakfast for agency and in-house PR, marketing pros
by Erica Holloway 2 hours ago
The PRSA Houston chapter hosted its annual Energy Breakfast panel with the region's top oil and gas trade
and traditional journalists. The whole Fifth Ring Houston crew attended to talk with some of our favorite
journalists, stay up on the latest oil and gas story trends and story pitching best practices. And of course,
celebrate #NationalCoffeeDay!
Panelists included: Jennifer Pallanich, US Editor,Upstream Technology, Suzanne Edwards, Energy Reporter,
Houston Business Journal, Sarah Parker Mussara, Editor, Offshore Magazine, and Roger Jordan, Associate Editor,
World Oil.
@erica_holloway live-tweeted the panel discussion below:
 ERICA_HOLLOWAY · 2 HOURS
AGO
#energy breakfast feeding pitch creativity @prsahouston #marketing #htown #Houston #oil #gas
https://storify.com/erica_holloway/energy-marketing-breakfast-prsahouston

2. Erica Holloway
@erica_holloway
4 HOURS
AGO
"Thank you. We can't do our jobs without you." - @HBJSuzanne #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
Journo pet peeve: Overseeing interviews. Too much hand-holding will hurt relationships #energy
@PRSAHouston
Media train your subject matter experts and allow them to shine in interviews.
Erica Holloway
@erica_holloway
4 HOURS
AGO
Journo pet peeve: Small images. Please send us high res professional head shots, art #energy
@PRSAHouston
A story can lose a cover page due to poor art. Make photography a top priority.
Erica Holloway
@erica_holloway
4 HOURS
AGO
Journo pet peeve: Do not waste my time, please make my life easier. #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
Key in on magazines' contract section for big sales news #energy @PRSAHouston
https://storify.com/erica_holloway/energy-marketing-breakfast-prsahouston

3. Erica Holloway
@erica_holloway
4 HOURS
AGO
"We want to work with you." - @offshoremgzn #energy @PRSAHouston
The media really does want to help tell your story. Being flexible about the pitch and see what's possible.
Erica Holloway
@erica_holloway
4 HOURS
AGO
Technical features must be solution focused, not product forward #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
Trend story: subsea standardization @offshoremgzn #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
Trend story: business decisions affected by oil prices @HBJSuzanne #energy @PRSAHouston
Many might read: layoffs, bad news. But the journalists on this panel wanted to hear about innovation and
how the oil prices are forcing organizations to be more customer-focused and solutions-based in
technology and services.
Erica Holloway
@erica_holloway
4 HOURS
AGO
Trend story: #refracturing @WorldOil #energy @PRSAHouston
https://storify.com/erica_holloway/energy-marketing-breakfast-prsahouston

4. Erica Holloway
@erica_holloway
4 HOURS
AGO
DO pitch by email. Phone calls better for relationship building #energy @PRSAHouston
Pitches do far better when the journalist knows you and can expect great interviews, art and background to
tell the story.
Erica Holloway
@erica_holloway
4 HOURS
AGO
Know your journalists' deadlines #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
Social media does not replace journalist relationships. Get to know your people #energy
@PRSAHouston
Attending panels, like these, are a great start. Make time every quarter for lunch, coffee or drinks with your
media to hear what they're up to, stories they hope to write and how you can support their efforts.
Erica Holloway
@erica_holloway
4 HOURS
AGO
Why do we care? Be sure your articles solve a problem #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
Keep case studies, white papers, photos fresh for features #energy @PRSAHouston
Build owned media into your annual marcomms planners along with paid and earned. It's a good way to
ensure it gets done.
https://storify.com/erica_holloway/energy-marketing-breakfast-prsahouston

5. Erica Holloway
@erica_holloway
4 HOURS
AGO
For @offshoremgzn: 50/50 submitted vs in-house articles. #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
DO pitch headlines, envision finished product #energy @PRSAHouston
Erica Holloway
@erica_holloway
4 HOURS
AGO
DO pitch with solid SME interview, art/captions identified. #energy @PRSAHouston
Make sure your subject matter experts are media trained and well-versed on the key talking points.
Erica Holloway
@erica_holloway
4 HOURS
AGO
Great pitches are short, guideline-driven, customized to writer/ pub. #energy @PRSAHouston
https://storify.com/erica_holloway/energy-marketing-breakfast-prsahouston

6. ERICA
HOLLOWAY @ERICA_HOLLOWAY
· 6 HOURS
AGO
Early start for @PRSAHouston #energy breakfast. #blessed #learning #marketing #Houston #love
#htown pic.twitter.com/I3bTpvk8ho
https://storify.com/erica_holloway/energy-marketing-breakfast-prsahouston