Overview of the Engerati.com Energy Portal. This describes the geo, community, topical and search navigation structure and new roadrunner banner ads that are designed to combat banner blindness
10. Result = Banners placed in same position as content. Users eyes scan banners and thus engage = higher click through rate
11. Become a Founder member today: http://www.engerati.com/become-founder
Editor's Notes
The PROBLEM: Banner blindness – red is where users look – not at the green-bordered ads. Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information[1] The SOLUTION: random revolving banner ads • Random placement - Engerati banner ads on primary pages (global, regional, topical) are randomly placed within content modules. • Revolving - Each time a user navigates within a primary page, the content modules ‘revolve’ so that different content modules responsive to the navigation are produced (See www.ted.org as an example) • Ethical – banner ads look like banner ads (not content) and a sponsor can always publish important industry related content in the banner space (white papers) – thus keeping users’ trust • RESULT: -- Banner ads show important content -- Banner ads are never in the same space -- Banner ads appear where the user looks for content -- Higher click through rate!