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MIKE NELSON MATTHEW SMITH SEAN KENNEDY JAMIE BRADLEY
REALLY GOOD EMAILS EMMA
&
SPEAKERS
ReallyGoodEmails.com Myemma.com
WHITE SPACE
NON-”STOCKY”
IMAGERY
LEADING CUES
CONTENT BLOCKS
HIERARCHY
CLEAR CTA
FONTS
BAD
HIERARCH
Y
DON’T BE AFRAID TO BE CREATIVE
BAD IMAGERY
BAD IMAGERY
BAD TYPOGRAPHY
BAD TYPOGRAPHY
BAD LAYOUT
INTERESTS
READERS
CLEAR HEADLINE
SUPPORTING
IMAGE
JOIN
CONVERSATION
INTRO TEXT CLICK TO READ
SURPRISE /
DELIGHT
LONG-FORM?
1 COLUMN?
2 COLUMN?
BOTH?
DOESN’T USE
“CLICK HERE”
“BUY NOW”
“LEARN MORE”
USES MINIMAL TEXT
DAILY?
WEEKLY?
SPECIAL
EXTRAS
SHOW. DON’T TELL.
[Webinar] "What Makes a Really Good Email?"

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