Emily Fitzgerald

2. Bruce’s Garage is a C-Corporation
 President- John Fitzgerald
 Treasurer- Paul Fitzgerald
The services they offer include:
Auto Body, Used Auto Parts, Salvage Yard,
Mechanics
The business has been under my fathers
ownership for 25 years.

3. “To live the American
dream.” my dad says. He
THE BACKGROUND wanted to be self
The family business was employed , and be his
started in 1987 by 3 own boss. He has a
brothers; John, Paul, Jim. strong passion for auto
They soon merged the body.
company as a • ASE certified auto body
corporation. and auto repair
To purchase the company • Salvage yard is a NH
they pooled their money certified green yard
together and took out (environment friendly)
loans, which were quickly
paid off.
Mechanical work is done by
Paul, Auto Body is done
by John, and the Salvage
yard is run by Jim.

4. IMPROVEMENTS
With the laws changing more and more, that means the company
has to change its rules as well. Some improvements that the
company has made are..
• New building being put in
• More compliant with government regulations
• Comply with all environmental laws, such as what the y do with
automotive waste.
>spray booth filters
• Bruce’s now recycles all automotive oils. The motor oil that they
take from cars is used to heat the building in the winter. They do
not need to purchase heating fuel any longer.
• Insurance coverage, increased.

5. SUCCESS!!
The most rewarding part A brand new building
of being a business that is being built.
owner is being Over $70,000 for
successful. completion.
The drive to do good Getting town
work and be honest authorization for a
to your customers commercial sized
will lead you to sign in residential
succeed. area.
Cleaning up the salvage
yard over a period of
18 months…they got
rid of 700 cars, 300
cars were kept.
Paid $10,000 for a tire
pile to be removed.

6. CHALLENGES
New housing Being able to fix
development customers car with all
behind salvage the new regulations
yard which led to
residents wanting a and new technology.
fence put up.. Some cars not scanning
>Not working on computers
Sundays Federal Emissions Law
>Not running To overcome these
business after 6pm.
challenges the
People tried to get the
business shut company:
down • Updated scan tool
>Spilt oil and gas • Constantly going to
in soil trying to say
it was from the classes to learn about
salvage yard. new technology

7. COMPETITION
• Genesse Auto
Repair
• Wilsons Auto
Repair
Competitive Pricing
Good service
Good work
Help out with deductible
to cover customer
expenses.
Every repair comes
with a free detail!

8. MARKETING
My dad advertises Bruce’s When looking
by: into hiring
• Ads on internet someone, my
• Local newspapers dad looks for
• T shirts someone who
• Word of mouth wants to work,
“Doing good work sells strives for
itself.”
My dad plans on selling perfection, and
Bruce’s Garage in 15
years. is
knowledgeable
of the job.

9. EXTRA QUESTIONS*
What was the scariest thing that ever happened on the job?
“A employee was cutting up gas tanks with a torch and they caught
on fire and started exploding.”
Do you enjoy doing what you do?
“I absolutely love it. I love to wake up and go to work everyday”
Have you ever gotten into an argument with a customer?
“Yes I was taken to court, but I won the case. I installed a used motor
into a woman’s car and 8 months later the timing belt broke. The
woman called and i said to have it towed to Bruce’s and we would fix
it for free even though it was not their fault. The lady took it to a
different shop and tried to get me to pay for it. I said no, so she tried
to sue me.”

10. ADVICE FROM JOHN
“ Always listen to the customer,
read between lines, and best
you can be for your customer .
The more they like you the
more your business will grow
by them telling other people.
Always keep customers happy”