1. ACSIUS Technologies Pvt. Ltd
info@acsius.com / sales@acsius.com
52-A, 202-2nd Floor,
Krishna Complex, Hasanpur,
New Delhi-110092, India
(+91) 11 4232 3241 / (+91) 11 4514 9920
Google Analytics, The Best Tool To Understand And Improve Website Traffic
The goal of Google is crystal clear:providing people with an objective search engine
result page (SERP) that will not deceive them. In the past, the algorithm was giving a
great importance to the online notoriety i.e. the number of inbound links. However,
Google engineers realized it could be influenced by search engine optimization and SEO
techniques could dramatically tweak the SERP. The latest updates are now decreasing
the importance of this backlink-driven notoriety to go back to the notoriety that is the
most meaningful i.e. the notoriety powered by people.
How can people increase your online reputation for Google’ eyes? Blogs, forums?
Certainly, they are in theory a source of information created by people for people.
Google knows it and cannot deny the importance of inputs mostly driven by real people.
However, once again, SEO professionals can boost a little your reputation with few posts
here and there…The only way Google can check if its algorithm was correct and if the
SERP was not deceiving is by studying the bounce rate or the exit rate of the websites
they recommended.
No, they claim to not use your Google Analytics data to rank your site but
retrospectively, they can modify the algorithm using the Google Analytics data. Chicken
or egg, which one comes first? It is evident that we cannot blame them for using the data
they have in their hand, especially when the goal is to provide the best services possible
to their users, you and me. So, now what should be the strategy to be ranked and to stay
there without making Google upset about your SEO practice? There is only one strategy
to follow and you may ask advices to your SEO company India.
The strategy is simple, it is to provide the best website possible to your visitors so they
can happily stay on your website. If they have enough to read, enough to look at,
convenient navigation tools to go back and forth, the time per page will increase, the
overall time spent on the website will be longer and Google will be as pleased as your
visitors. Improving your website in this direction is the only safe way to Improve
website traffic. Luckily you have the best tool ever. It is Google Analytics. You need to
study the data it gathers very carefully to identify the weakness of your website and to
tackle the issues. You can know from this free tool which page is driving the most traffic,
and most importantly where you are loosing your visitors. Pinpoint your bad page and
fix it ASAP!
SEO should be available to every online business owner, SEO India gives you the chance
to succeed.If you are looking for improving your website traffic, ask your provider of
SEO services India.