2. What is a blog
• A content-focused website
• Made of a series of ‘blog posts’
• The newest post features at the top
• Blog content can be distributed easily
across the net, via email, twitter etc...
• Google loves new, fresh content (hence,
they *love* bloggers)
5. A BEBA Blog
• Educate new people about electric bikes
• Update electric bikers about what BEBA is
doing publicly
• Build a subscriber base (perfect for promoting
events)
• Put a face to the organization - somewhere we
BEBA can be contacted.
• Perfect partner for ElectricBikesExperts.co.uk
6. What to blog about
• Writeups and videos • Big Industry News
from events like
Presteigne • Promoting Events
• Post about Government • Electric Bike Owner
lobbying for cycling Stories
• Ask people for their • What BEBA is doing
ideas to help with
lobbying for electric
bikes
• Member Spotlights
• Answer user questions
7. Posting Schedules
• 1-2 weekly posts
• + roundup of what’s been happening with
BEBA members the past week
• Extra coverage of big events
8. Delegating Posting
• BEBA blog manager delegates posts (e.g.
writeup/video of Presteigne 2011) to 1-2
people
• Each member then only has to post every 6 - 8
weeks or so
• Have people volunteer to post
• Those who post the most, benefit the most
• Organize via email list
9. Starting the Blog
• I’ll walk you through it
• Use the BEBA website as the main host
• (or considering starting a new website on a
new domain)
• Use Wordpress or Typepad (blogging
platforms)
• Organize a blogging schedule
10. What we should do
• I’ll walk one of you through the process of
setting up the blog
• We’ll also come up with a strategy and
blogging schedule
• Create a strategy to promote the blog
(members websites, Pedelecs Forum,
ElectricBikesExperts, e-bike magazines etc.)
