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Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
Mobile Banking by BNP Paribas Fortis and K Company
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Mobile Banking by BNP Paribas Fortis and K Company

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Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th …

Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th October 2010.

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  • 1. Mobile Banking in BelgiumThe BNP Paribas Fortis Case<br /><ul><li>Kurt Bleyen
  • 2. Steve Deplacie
  • 3. Bart Van Den Kieboom</li></ul>Mobile Monday<br />18 October 2010<br />
  • 4. Mobile Banking in BelgiumThe BNP Paribas Fortis Case<br />Table of Contents<br /><ul><li>The reason why?
  • 5. Criteria and corresponding choices.
  • 6. Demo-screenshots
  • 7. The challenges
  • 8. Next steps
  • 9. Public demo’s in the lobby</li></ul>(+drinks)<br />
  • 10. The reason why now… <br />The strategy to be multi-channel bank (and be the first major bank for mobile)<br />Being accessible<br />The current evolution of the mobile market<br /><ul><li>More and more clients who tried to access the PC platform
  • 11. More and more smartphones in the market
  • 12. Cheaper dataplans
  • 13. Coupled sales allowed
  • 14. Push from governement and Telco to promote Mobile</li></li></ul><li>Criteria<br />Secure<br />Convenient<br />Stable<br />Accessible<br />Mobile relevant <br />3 platforms<br /><ul><li>Public site
  • 15. Transactional secure
  • 16. AR-application</li></li></ul><li>Corresponding choices.<br /><ul><li>Secure
  • 17. The OTP approach
  • 18. No middleware-rendering
  • 19. HTTPS (for transactional)
  • 20. Convenient
  • 21. Some design choices
  • 22. No Javascript (contradictory!)
  • 23. Accessible
  • 24. 7 versions (smart Touch (3 screen widths), Smart non touch (3 screen widths), simple).
  • 25. Definiton of the whitelist (10 devices)</li></li></ul><li>Corresponding choices.<br />Mobile Relevant<br />SMS OTP<br />Branch Locator (public site)<br /><ul><li>Click to call
  • 26. GPS-sensitive
  • 27. AR-version as i-Store app + Android (in development)</li></ul>Transactional applications<br /><ul><li>Account-checking
  • 28. Transfers</li></li></ul><li>Branch Locator<br />
  • 29. Login procedure<br />
  • 30. Transactional area<br />
  • 31. SMS-speeddating<br />
  • 32. The challenges.<br />The Multiple devices<br />Back to the nineties. (multi-platform, -OS and -browser)<br />Timing for OTP-sms was essential<br />The javascript-issue<br />Testing cycle <br />Learning Curve was verrrry steep<br />Lot’s of experience in online banking but none in mobile banking (and mobile in a whole)<br />Strict methodologies conflicted with a non-standard environment<br />Quick time to market also conflicts with the standard in house methodologies<br />Difference in public and transactional environment (HTTP vs HTTPS)<br />Very little mobile statistical data for Belgium (used devices, browsers, OS, etc…).<br />
  • 33. The marketing campaign<br />
  • 34. The marketing campaign<br />
  • 35. The marketing campaign<br />
  • 36. The marketing campaign<br />
  • 37. The marketing campaign<br />
  • 38. The marketing campaign<br />
  • 39. What’s next?<br />And what do YOU want???<br />Don’t hesitate to send suggestions!!<br />And please visit : http://m.bnpparibasfortis.be<br />

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