Mobile Banking in BelgiumThe BNP Paribas Fortis Case<br /><ul><li>Kurt Bleyen
Steve Deplacie
Bart Van Den Kieboom</li></ul>Mobile Monday<br />18 October 2010<br />
Mobile Banking in BelgiumThe BNP Paribas Fortis Case<br />Table of Contents<br /><ul><li>The reason why?
Criteria and corresponding choices.
Demo-screenshots
The challenges
Next steps
Public demo’s in the lobby</li></ul>(+drinks)<br />
The reason why now… <br />The strategy to be multi-channel bank (and be the first major bank for mobile)<br />Being access...
More and more smartphones in the market
Cheaper dataplans
Coupled sales allowed
Push from governement and Telco to promote Mobile</li></li></ul><li>Criteria<br />Secure<br />Convenient<br />Stable<br />...
Transactional secure
AR-application</li></li></ul><li>Corresponding choices.<br /><ul><li>Secure
The OTP approach
No middleware-rendering
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Mobile Banking by BNP Paribas Fortis and K Company

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Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th October 2010.

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Mobile Banking by BNP Paribas Fortis and K Company

  1. 1. Mobile Banking in BelgiumThe BNP Paribas Fortis Case<br /><ul><li>Kurt Bleyen
  2. 2. Steve Deplacie
  3. 3. Bart Van Den Kieboom</li></ul>Mobile Monday<br />18 October 2010<br />
  4. 4. Mobile Banking in BelgiumThe BNP Paribas Fortis Case<br />Table of Contents<br /><ul><li>The reason why?
  5. 5. Criteria and corresponding choices.
  6. 6. Demo-screenshots
  7. 7. The challenges
  8. 8. Next steps
  9. 9. Public demo’s in the lobby</li></ul>(+drinks)<br />
  10. 10. The reason why now… <br />The strategy to be multi-channel bank (and be the first major bank for mobile)<br />Being accessible<br />The current evolution of the mobile market<br /><ul><li>More and more clients who tried to access the PC platform
  11. 11. More and more smartphones in the market
  12. 12. Cheaper dataplans
  13. 13. Coupled sales allowed
  14. 14. Push from governement and Telco to promote Mobile</li></li></ul><li>Criteria<br />Secure<br />Convenient<br />Stable<br />Accessible<br />Mobile relevant <br />3 platforms<br /><ul><li>Public site
  15. 15. Transactional secure
  16. 16. AR-application</li></li></ul><li>Corresponding choices.<br /><ul><li>Secure
  17. 17. The OTP approach
  18. 18. No middleware-rendering
  19. 19. HTTPS (for transactional)
  20. 20. Convenient
  21. 21. Some design choices
  22. 22. No Javascript (contradictory!)
  23. 23. Accessible
  24. 24. 7 versions (smart Touch (3 screen widths), Smart non touch (3 screen widths), simple).
  25. 25. Definiton of the whitelist (10 devices)</li></li></ul><li>Corresponding choices.<br />Mobile Relevant<br />SMS OTP<br />Branch Locator (public site)<br /><ul><li>Click to call
  26. 26. GPS-sensitive
  27. 27. AR-version as i-Store app + Android (in development)</li></ul>Transactional applications<br /><ul><li>Account-checking
  28. 28. Transfers</li></li></ul><li>Branch Locator<br />
  29. 29. Login procedure<br />
  30. 30. Transactional area<br />
  31. 31. SMS-speeddating<br />
  32. 32. The challenges.<br />The Multiple devices<br />Back to the nineties. (multi-platform, -OS and -browser)<br />Timing for OTP-sms was essential<br />The javascript-issue<br />Testing cycle <br />Learning Curve was verrrry steep<br />Lot’s of experience in online banking but none in mobile banking (and mobile in a whole)<br />Strict methodologies conflicted with a non-standard environment<br />Quick time to market also conflicts with the standard in house methodologies<br />Difference in public and transactional environment (HTTP vs HTTPS)<br />Very little mobile statistical data for Belgium (used devices, browsers, OS, etc…).<br />
  33. 33. The marketing campaign<br />
  34. 34. The marketing campaign<br />
  35. 35. The marketing campaign<br />
  36. 36. The marketing campaign<br />
  37. 37. The marketing campaign<br />
  38. 38. The marketing campaign<br />
  39. 39. What’s next?<br />And what do YOU want???<br />Don’t hesitate to send suggestions!!<br />And please visit : http://m.bnpparibasfortis.be<br />
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