Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th October 2010.

2. Steve Deplacie

3. Bart Van Den KieboomMobile Monday 18 October 2010

5. Criteria and corresponding choices.

6. Demo-screenshots

7. The challenges

8. Next steps

9. Public demo’s in the lobby(+drinks)

11. More and more smartphones in the market

12. Cheaper dataplans

13. Coupled sales allowed

15. Transactional secure

17. The OTP approach

18. No middleware-rendering

19. HTTPS (for transactional)

20. Convenient

21. Some design choices

22. No Javascript (contradictory!)

23. Accessible

24. 7 versions (smart Touch (3 screen widths), Smart non touch (3 screen widths), simple).

26. GPS-sensitive

29. Login procedure

30. Transactional area

31. SMS-speeddating

32. The challenges. The Multiple devices Back to the nineties. (multi-platform, -OS and -browser) Timing for OTP-sms was essential The javascript-issue Testing cycle Learning Curve was verrrry steep Lot’s of experience in online banking but none in mobile banking (and mobile in a whole) Strict methodologies conflicted with a non-standard environment Quick time to market also conflicts with the standard in house methodologies Difference in public and transactional environment (HTTP vs HTTPS) Very little mobile statistical data for Belgium (used devices, browsers, OS, etc…).

33. The marketing campaign

34. The marketing campaign

35. The marketing campaign

36. The marketing campaign

37. The marketing campaign

38. The marketing campaign

39. What’s next? And what do YOU want??? Don’t hesitate to send suggestions!! And please visit : http://m.bnpparibasfortis.be