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Mobile Banking by BNP Paribas Fortis and K Company
 

Mobile Banking by BNP Paribas Fortis and K Company

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Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th ...

Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th October 2010.

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    Mobile Banking by BNP Paribas Fortis and K Company Mobile Banking by BNP Paribas Fortis and K Company Presentation Transcript

    • Mobile Banking in BelgiumThe BNP Paribas Fortis Case
      • Kurt Bleyen
      • Steve Deplacie
      • Bart Van Den Kieboom
      Mobile Monday
      18 October 2010
    • Mobile Banking in BelgiumThe BNP Paribas Fortis Case
      Table of Contents
      • The reason why?
      • Criteria and corresponding choices.
      • Demo-screenshots
      • The challenges
      • Next steps
      • Public demo’s in the lobby
      (+drinks)
    • The reason why now…
      The strategy to be multi-channel bank (and be the first major bank for mobile)
      Being accessible
      The current evolution of the mobile market
      • More and more clients who tried to access the PC platform
      • More and more smartphones in the market
      • Cheaper dataplans
      • Coupled sales allowed
      • Push from governement and Telco to promote Mobile
    • Criteria
      Secure
      Convenient
      Stable
      Accessible
      Mobile relevant 
      3 platforms
      • Public site
      • Transactional secure
      • AR-application
    • Corresponding choices.
      • Secure
      • The OTP approach
      • No middleware-rendering
      • HTTPS (for transactional)
      • Convenient
      • Some design choices
      • No Javascript (contradictory!)
      • Accessible
      • 7 versions (smart Touch (3 screen widths), Smart non touch (3 screen widths), simple).
      • Definiton of the whitelist (10 devices)
    • Corresponding choices.
      Mobile Relevant
      SMS OTP
      Branch Locator (public site)
      • Click to call
      • GPS-sensitive
      • AR-version as i-Store app + Android (in development)
      Transactional applications
      • Account-checking
      • Transfers
    • Branch Locator
    • Login procedure
    • Transactional area
    • SMS-speeddating
    • The challenges.
      The Multiple devices
      Back to the nineties. (multi-platform, -OS and -browser)
      Timing for OTP-sms was essential
      The javascript-issue
      Testing cycle
      Learning Curve was verrrry steep
      Lot’s of experience in online banking but none in mobile banking (and mobile in a whole)
      Strict methodologies conflicted with a non-standard environment
      Quick time to market also conflicts with the standard in house methodologies
      Difference in public and transactional environment (HTTP vs HTTPS)
      Very little mobile statistical data for Belgium (used devices, browsers, OS, etc…).
    • The marketing campaign
    • The marketing campaign
    • The marketing campaign
    • The marketing campaign
    • The marketing campaign
    • The marketing campaign
    • What’s next?
      And what do YOU want???
      Don’t hesitate to send suggestions!!
      And please visit : http://m.bnpparibasfortis.be