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Mobile Banking by BNP Paribas Fortis and K Company

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Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th …

Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th October 2010.

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  • 1. Mobile Banking in BelgiumThe BNP Paribas Fortis Case
    • Kurt Bleyen
    • 2. Steve Deplacie
    • 3. Bart Van Den Kieboom
    Mobile Monday
    18 October 2010
  • 4. Mobile Banking in BelgiumThe BNP Paribas Fortis Case
    Table of Contents
    • The reason why?
    • 5. Criteria and corresponding choices.
    • 6. Demo-screenshots
    • 7. The challenges
    • 8. Next steps
    • 9. Public demo’s in the lobby
    (+drinks)
  • 10. The reason why now…
    The strategy to be multi-channel bank (and be the first major bank for mobile)
    Being accessible
    The current evolution of the mobile market
    • More and more clients who tried to access the PC platform
    • 11. More and more smartphones in the market
    • 12. Cheaper dataplans
    • 13. Coupled sales allowed
    • 14. Push from governement and Telco to promote Mobile
  • Criteria
    Secure
    Convenient
    Stable
    Accessible
    Mobile relevant 
    3 platforms
    • Public site
    • 15. Transactional secure
    • 16. AR-application
  • Corresponding choices.
    • Secure
    • 17. The OTP approach
    • 18. No middleware-rendering
    • 19. HTTPS (for transactional)
    • 20. Convenient
    • 21. Some design choices
    • 22. No Javascript (contradictory!)
    • 23. Accessible
    • 24. 7 versions (smart Touch (3 screen widths), Smart non touch (3 screen widths), simple).
    • 25. Definiton of the whitelist (10 devices)
  • Corresponding choices.
    Mobile Relevant
    SMS OTP
    Branch Locator (public site)
    • Click to call
    • 26. GPS-sensitive
    • 27. AR-version as i-Store app + Android (in development)
    Transactional applications
    • Account-checking
    • 28. Transfers
  • Branch Locator
  • 29. Login procedure
  • 30. Transactional area
  • 31. SMS-speeddating
  • 32. The challenges.
    The Multiple devices
    Back to the nineties. (multi-platform, -OS and -browser)
    Timing for OTP-sms was essential
    The javascript-issue
    Testing cycle
    Learning Curve was verrrry steep
    Lot’s of experience in online banking but none in mobile banking (and mobile in a whole)
    Strict methodologies conflicted with a non-standard environment
    Quick time to market also conflicts with the standard in house methodologies
    Difference in public and transactional environment (HTTP vs HTTPS)
    Very little mobile statistical data for Belgium (used devices, browsers, OS, etc…).
  • 33. The marketing campaign
  • 34. The marketing campaign
  • 35. The marketing campaign
  • 36. The marketing campaign
  • 37. The marketing campaign
  • 38. The marketing campaign
  • 39. What’s next?
    And what do YOU want???
    Don’t hesitate to send suggestions!!
    And please visit : http://m.bnpparibasfortis.be