Personalised in-stream ads on Yahoo. How hard can it be? Not very as it turns out...

1. LIVING
THE
STREAM
A PERSONAL EXPERIMENT WITH YAHOO
STREAM ADS
“…it’s SO easy for
someone to create
their own Stream Ad
– even an idiot
could do it…”
Christo Lacey-Hulbert

2. ME MY AWESOME* SITE
*As rated by a 5 year old (my son). May not actually be ‘awesome’ to those gainfully employed. Especially in media…
PROBLEM: MY AWESOME* SITE HAS NO AUDIENCE

3. MY SITE
+
STREAM AD
=
NEW USERS
SOLUTION: BUILD YOUR OWN STREAM AD
(5 mins of time + $25 (Free) budget)

4. RESULTS: I AM MORE INTERESTING THAN CREDIT CARDS*
• $25 spend attracted 178 clicks to my site – 174 more than in the last 6 months
• I am more interesting than a leading credit card provider (CTR) – which is a relief…
• I am 8x more efficient than a leading fast food chain (CPC) - which is a surprise…
• I may even have got in your personal stream… (geo targeted to NYC/San Francisco)
*That’s good - right??