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DuPont Accelerates Growth in ASEAN
1. DuPont Accelerates Growth
in ASEAN
Hsing HO, ASEAN Sales & Marketing Director
ASEAN Media Forum, Bangkok, February 16, 2011
DuPont – A Market Driven Science Company
2. 2
DuPont -- 40 years in ASEAN
History and Presence
• In 7 countries
• Entered ASEAN countries (except Vietnam and Cambodia) in the early 1970s
• Established presence in Vietnam in 1990s; Cambodia in 2008
• Major businesses
• Titanium Technologies
• Performance Polymers
• Crop Protection
• Packaging & Industrial Polymers
• Electronics & Communication
• ~ 2,700 employees
• 12 manufacturing and packaging plants
3. 3
DuPont in ASEAN
12 manufacturing
facilities
Country offices in
Cambodia, Malaysia,
Indonesia, Philippines,
Singapore, Thailand and
Vietnam
4. 4
ASEAN Linked to Global Megatrends…
Global
Megatrends
Safety &
Energy Environment
Food
• Reduce Carbon
ASEAN • Population • 15% from footprint
Relevance* growth ~2%p.a. renewable
sources by 2015 • Clean Water
* AEC Report
• Leading food
producer by 2020 • Green environment
• FoodProductivity • PV Manufacturing • Green Building
DuPont
and Yield
Domain • Safety,CleanTech
• Food Security &
Handling
5. 5
Rising Single Market in ASEAN
FROM TO
Cross-Border Barriers: AEC committed to a SINGLE
ASEAN 10 Countries vary in – market and production base
by 2015
Economic
Key Initiatives -
Social • Free flow of goods, capital &
Cultural labor
Political • Strengthen IP Rights
• Harmonized System of World
Legal Class Standards eg. Food
Safety
• Promote growth of SMEs
• Prioritized integration: Agro-
based, Automotive, Logistics,
Electronics, Healthcare,
Environment
• Regional energy cooperation
6. 6
ASEAN: Growth Potential
• 3rd largest population after China and India
• Market Size & Growth potential is comparable to India
• Dynamic inter- and intra- regional trade
40
30 Global Share of GDP
Asean-6*
% GDP Share
3.8%
3.5%
India
20
15.6% China
10
5.4% Japan
0
IMA Sept’2010
*Asean10 > 4% 1990 2000 2010 2015
7. 7
Global Focus on ASEAN
FDI has steadily increased
• Comparable to BRIC (Brazil, Russia, India, China)
• Interwoven Asia-Pacific Value Chains
Asean
$ 40B
Brazil
$ 23B
$126B China
$ 41B
Russia
$ 34B
India
2009 Total FDI Inflow in US$
UNCTAD report
8. 8
ASEAN -- Staying Competitive
Hourly Wages in US$, 2010
• Low Labor Rates
15
• New Free Trade Agreements
10
US $/hour
• Rising Currencies
• Legal Standards Rising 5
0
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--- China
IMA Asia, Asia’s Wage Outlook Oct 2010
9. 9
ASEAN Domestic Market: Rising Consumerism
ASEAN rapidly approaching $5000 per capita GDP, signaling rise of
Consumer economy (evident by China’s trend)
ASEAN Countries: 2008 Per Capita GDP in US$
China
India
ASEAN Avg
Vietnam
Thailand
Emerging markets
Philippines <$5000 per capita
Malaysia
Indonesia
- $5000 10,000
US$ per capita
‘In 20 years Emerging Markets GDP per capita growth rate will be 4X that of Developed Markets’
- Sep’2010 Goldman Sachs Global Economics Report
10. 10
DuPont Industry Focus and Strategy
DuPont Industry Focus
• Energy
• Agriculture / Food
• Electronics / Automotive
• Infrastructure
DuPont Strategy
• Build on science and innovation powerhouse
• Sustainable growth
• Megatrends
• Inclusive innovation and collaboration
11. 11
Science and Innovation Powerhouse
• DuPont is a market-driven science company and has a history of over
209 years in science innovation
• Products like Corian ®, Kevlar ®, Nomex ® and Tyvek ® are well-known
brands in the industries
• In 2009, achieved 39% of total revenue from products launched in 2005-
2009
• In 2010, on a global basis, we introduced more than 1,700 new products;
8 R&D expansion
• One R&D expansion is the DuPont Knowledge Centre in India (which will
support ASEAN innovation) for advanced protective materials,
automotive lightweighting, bio-based materials and agriculture
12. 12
Sustainable Growth
Sustainability is a Business Opportunity
Customers want:
Better Products
• Safer materials
Better Processes
• Reduced Waste
• Reduced water and air pollution
• Lower energy content
Smaller Environmental Footprint
• Recyclability
• Better Land Use
• Less Impact on Biodiversity…
Sustainability is a driving force highly relevant to customers
13. 13
Megatrends Opportunities
Mega Trends DuPont Solutions
Seeds, crop protection products, food &
Increasing Food Production nutrition products, and food packaging
materials
Photovoltaics, fuel cell components, energy
Decreasing Dependence efficient Tyvek® materials, light weight
on Fossil Fuels polymer composites for transportation,
biofuels
Kevlar®, Nomex® and Tyvek® for worker
Protecting Lives protection, SentryGlas®, safety services,
environmental protection material solutions
Megatrends drive opportunities for tailored, differentiated offerings
14. 14
Inclusive Innovation and Collaboration
• The scale and scope of world challenges cannot be solved by one single
country or company, it can only be tackled through science and
collaboration.
• Working with customers and listening to customers’ needs, and through
DuPont Knowledge Cetnre as the Innovation Hub for ASEAN, we introduce
products that are for ASEAN with the right product attributes at the right price
point
• At DuPont we treasure collaboration with customers, governments and
academia. We are eager to design and enter new business models with
ASEAN companies and governments that result in win-win solutions to these
challenging opportunities.
• To cite one example, our Executive Vice President and Chief Innovation
Officer, Tom Connelly, sits on the Research, Innovation and Enterprise
Council (RIEC) of the Singapore government, chaired by the Prime Minister
of Singapore
15. 15
DuPont Approach
Identify Find Partners Design new
Trends and and business
Needs Collaborators models
DuPont
