Doing Business in Asia

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Presentation material from Finpro Growth Market seminar in Turku October 22 2012.

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Doing Business in Asia

  1. 1. Doing Business in AsiaJari Hietala
  2. 2. Finpro’s Global Network – Asia and Russia30/10/2012 © Finpro 2
  3. 3. Finpro’s Global Network – Australia, Malaysia, Philippines and Singapore30/10/2012 © Finpro 3
  4. 4. Finpro’s Network in China Sep 2009 © Finpro ry
  5. 5. Key Facts 2011 Finpro Asia • Aprox. 200 clients • Aprox. 400 assignments • China’s share 50% • Focus Industries: ICT, Cleantech, Life Sciences, Forest- and Maritime clusters, Engineering companies, Services • Typical assingments: – Sales channel development, Sales Accelerator – Company establishments (the whole process) – Selecting the right markets30/10/2012 © Finpro 5
  6. 6. FINCHI – a platform of optimizing your value in China entrance  Plug & Play style of equipped office space  State-of-art services assist your daily operation  Full access to local contacts and bussiness networking No Registration or Injection Capital needed, but all local activities could be realized with FinChi turn-key solution. www.finchi.cn10/30/2012 6 Copyright @ 2010 FinChi
  7. 7. FinChi Innovation Center - www.finchi.cn
  8. 8. The Importance of Asia For Finnish Companies30/10/2012 © Finpro 8
  9. 9. Why to Asia?
  10. 10. WORLD GDP 2050• According to Goldman Sachs, this is the most likely scenario of World GDP in 2050 – Note the position of Asian countries 2050
  11. 11. Asia looks set to return to its natural “half share” of the world economySource: Angus Madison’s “Historical Statistics for the World Economy:1-2004AD”, Deutsch Bank Global Market Research 11
  12. 12. Asia and Finland in 2010 Asia and Middle East in 2010 1,6 1,4 The bubble size indicates GDP based on China PPP in 2010. The bubble size indicates also the countrys share of the total GDP 1,2 India of all countries included in the graph. Population (billions) 1 0,8 0,6 0,4 Indonesia 0,2 Japan Philippines Vietnam Thailand Korea Australia Singapore 0 -10 0 10 Malaysia 20 30 Finland 40 Hong 50 60 70 80 Kong -0,2 GDP based on PPP per capita (thousands) Source: IMF, World Economic Outlook, September 2011 Note: Amounts in current international dollar30/10/2012 © Finpro 12
  13. 13. Asia 2016 Asia and Middle East in 2016E 1,6 1,4 The bubble size indicates GDP based on China PPP in 2010. The bubble size indicates India also the countrys share of the total GDP 1,2 of all countries included in the graph. Population (billions) 1,0 0,8 0,6 0,4 Indonesia 0,2 Japan Saudi Hong VietnamPhilippines South Kong Thailand Arabia Singapore 0,0 Malaysia Korea Australia UAE -10 0 10 20 30 40 50 60 70 80 -0,2 GDP based on PPP per capita (thousands)Source: IMF, World Economic Outlook, Sept 2011Note: Amounts in current international dollar3/4/2012 © Finpro 13
  14. 14. Finland’s exports and imports with Asia in 20104000 Billions of Euros350030002500 Imports Exports200015001000 500 0 China Hong Kong Indonesia India Japan South Korea Malaysia Philippines Singapore Thailand Taiwan
  15. 15. Finnish Exports to Asia 2011 (excl. India)30/10/2012 © Finpro 15
  16. 16. Special Charasterics of Asian Markets• There is no one homogenous Asian market – analyze and select the right markets for your company and products• There is one common feature in all Asian markets: the Chinese business culture – it’s not what you know but who you know – invest to establish and maintain your personal contact network, Guanxi• There are a lot of so called “opportunistic” trading houses, which are eagerly looking for principals and suppliers from all over the world for example at trade fairs – It is not a big challenge to find a sales channel representative for any company – the real challenge is to get business going• Often the channel partners would like to represent your products in several markets in Asia. Watch out as this has very seldom proved to be successful• Verify your partners’ Guanxi• There are also several Finnish (and European) channel partners available – easy and safe option perhaps, but how does your end customer value them compared to truly local companies?• Asia is full of trading houses whose main sales argument is the price – it is challenging to find partners capable for value selling
  17. 17. Thank You!30/10/2012 © Finpro 17

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