This presentation was delivered by Norman Cookcat the DuPont ASEAN Media Forum held in Bangkok, Feb. 16, 2011.

1. Collaboration Drives
Packaging Innovation
Norman Cook, ASEAN Regional Director, DuPont
Packaging & Industrial Polymers
ASEAN Media Forum, Bangkok, February 16, 2011

2. 2
Today’s Talk
• Global Mega Trends and Packaging Growth
opportunities
• Packaging & Industrial Polymers Portfolio
• History of Packaging Past, Present & Future
• Industry Trends & Drivers of Change
• Collaboration & Value Chain Innovations
• Global Competitiveness drives Sustainability
2011/2/16

3. 3
DuPont Transformation for Its Third
Century Maturity
Maturity
Growth
Maturity Growth
Integrated Science:
Birth Biology
Growth Chemistry
Birth
Chemicals Materials Science
Polymers Nanoscience
Birth Energy
Explosives
1802 1830 1850 1900 1925 1945 1990 2000 2050 2090
2011/2/16 Innovation is our Heritage

4. 4
Megatrends Increasing Food
Production
Driven by World Population Growth Decreasing
Dependence on
Fossil Fuels
Global Population Protecting People,
Billions of People Assets & the
Environment
Growth in Emerging
Markets
Source: 2008 World Population Data Sheet: www.prb.org.
2011/2/16

5. 5
DuPont by Segment
DUPONT AGRICULTURE & DUPONT PERFORMANCE
NUTRITION COATINGS Core Markets:
Pioneer Hi-Bred • Automotive OEM
Core Markets: • Collision Repair
Crop Protection • Production Agriculture • Industrial Coatings
• Food & Nutrition
Nutrition & Health Products
DUPONT PERFORMANCE
MATERIALS
DUPONT ELECTRONICS & Core Markets:
Performance Polymers
COMMUNICATIONS Core Markets: • Automotive
• Packaging
• Consumer Electronics Packaging & • Electrical/Electronics
• Advanced Printing
• Photovoltaics Industrial Polymers • Construction
• Consumer Durables
• Displays
DUPONT PERFORMANCE DUPONT
CHEMICALS SAFETY & PROTECTION
Protection Technologies Core Markets:
Titanium Technologies Core Markets: • Industrial Personal
Chemicals & • Construction Building Innovations Protection
• Specialties • Construction & Industrial
Fluoroproducts Sustainable Solutions • Military & Law
• Industrials & Chemicals
Enforcement
2011/2/16 * Includes $.1B in “other” sales including Applied BioSciences.
Total company sales exclude transfers.

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Megatrends Opportunities
Strong renewable products portfolio drive opportunities for
tailored, differentiated offerings & market partnerships
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DuPont Packaging & Industrial Polymers
2011/2/16

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Packaging & Industrial Polymers
Business
Vision and Mission
Our vision is to be the preferred supplier of packaging and industrial polymers
while serving as an innovator and growth partner to customers worldwide.
P&IP is comprised of more than 2,200 dedicated colleagues globally.
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9. 9
Packaging & Industrial Polymers Business
Ethylene Copolymers
Packaging & Consumer Tailored Materials
Provides cost effective protection, Bringing polymer technology
enhances product & brand image, expertise to tailor products to
and reduces environmental footprint enhance properties and provide
for customers globally protective layers.
Glass Laminating Solutions
Advanced Interlayers Safety Glass Brings
Photovoltaics Brings
Provides laminated security and resiliency
innovative solutions for
glass solutions for with a PVB interlayer
protecting solar cells and
hurricane/storm designed to prevent
enabling PV
protection, architectural glass from shattering
manufacturers to
beauty, security and and prevent penetration
achieve cost efficiencies
marine purposes of objects
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DuPont Packaging & Industrial Polymers
Key Markets Key Businesses
Auto Windshield
Packaging Cosmetics Architectural Sports/Leisure Construction PhotoVoltaics
& Sidelites
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Packaging & Industrial Polymers
Capabilities
Breadth of product line
Global supply network
Strong science & technology foundation
End use application development
Polymer modification & tailoring expertise
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A Brief History of Packaging
Since its beginning, DuPont science has helped make packages and applications that last longer, that do more
with less, that create less waste. Historians credit DuPont packaging technology for helping enable self-serve
shopping, and supermarkets.
Era of renewable
Era of materials development Era of application development materials
development
• Polypropylene is
invented by DuPont invents & DuPont invents
Recycling PET ICI launches
Phillips Petroleum launches Surlyn® easy-peel
DuPont receives Biopol, the first
• Styrofoam Appeel® Lidding
patent for stretch commercially
invented by Dow available
• DuPont files first blow molding
DuPont invents Aluminum can PET bottles. biodegradable
patent on PLA recycling plastic
first PLA
1920s 1950s 1960s 1970s 1980s 1990s 2000s
Aluminum can
invented Biomax PTT
Fresher & Lighter, stronger
safer food with packaging with
2011/2/16
Cellophane Mylar® PET films

13. 13
Bio-based Plastics Capacity Growth (global)
Potentially
Bio
degradable
2013 ~1.5MMT
Source European Bioplastics PRO-BIP 2009
2011/2/16

14. Regional Packaging Markets 14
growing 5-15%
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What are the drivers of change?
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Drivers of change
It all starts with Consumers…
Changing Demographics
Lifestyle
Expectations
Usage Occasions
Brand loyalty
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The Perfect Package
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Key Packaging Trends
Sustainability • Renewable
resources
• Recycling
• Energy
recovery
Safety & Quality
Cost
• Hygiene
• Optimization • Tamper
• Efficiency Evidence
• Profitability • Compliance
• Mobility • Shelf Life
• Single
households
• Individualis
m
• Ageing pop.
• “consumer
experience”
Convenience
2011/2/16
DuPont Packaging Solutions

19. 19
The Packaging Industry is changing…
Consolidation
“Power” moving down the value chain
Packaging driven by the Consumer
Tradeshop
Converter
DuPont End User Retailer Consumer
s
Product Orientation Market Orientation
Solutions Based
..So we are developing a deeper understanding of market trends & drivers
across the entire value chain and create offerings that will enable us to
profitably meet existing and emerging needs of our customers
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20. 20
2011/2/16
Food & Beverage

21. 21
Our Offering
Surlyn® , Nucrel®, Elvax®
Shrink films and bags
Snacks & Confectionary
Meat , Dairy , Dry Foods & Powders
Liquids
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Our Offering
Peelable Solutions
• Appeel®
Applications
Yogurt Cups & Trays
Pet Modification
Dual ovenable containers
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Innovation Easy Tear Films
Based on Surlyn®
Patented process
Allows control tear direction
Consumer convenience,
Safe (no knives)
Cost reduction (carton replacement)
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Innovation “Cost Cutter” Dry Food
Soup Sachet
Value Proposition:
• Downgauging -27%
• …and deliver cost
material savings (- 6%)
• Downgauging (- 28%)
• …and deliver cost
2011/2/16
material savings (-6%)

25. 25
Global Food & Beverage Market Trends:
What’s happening in the Food and Beverage market?
• Convenience is the major driver for the end-users; this is causing
changes in the way the food / beverage is delivered (packages /
containers)
• Consolidation is going on at many places along the value chain
(producers, material suppliers / packaging converters)
• Consumer segment proliferation is occurring at a faster rate while the
increasing power of retailers is causing a battle with manufacturers
over brands
• Concern about safety and security of food supply is increasing;
driving packaging & labeling requirements
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Emerging Packaging Value Chain
Traditional Value Chain
Primary Raw New Value Chain
Material Suppliers
Primary Raw
TS/Pkg. Suppliers Material Suppliers
Packagers
Packaging New Thinking Consumers
Suppliers •Integrated Linkage
•High Innovation
Retailers Tradeshops •High Value
•Low Cost
Packagers Retailers
Consumers
Old Thinking
• No linkage • High cost
• Low Value • Low Innovation
Michael Richmond, Ph.D & Brian Wagner
“Food & Drug Packaging” September, 2001
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Meeting Consumers needs…and Increasing
Value
Invent
Increased Value
Innovate
Improve
Sustainability
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Increased Value
Improve
Invent
Innovate
Improve
Sustainability
Impact - Marketing through innovative packaging
When private label store brands copied Kraft’s
Philadelphia brand Cream Cheese trade dress,
Kraft avoided declining sales by re-engineering the
brand’s packaging graphics. A collaborative team
including Kraft, DuPont and Kraft’s prepress and
converter partners, introduced high quality process
images to the package to create clear
differentiation. DuPont Digital Cyrel® and digital
workflow enabled the conversion.
2011/2/16

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Freshness - Impacting consumer experience
Increased Value
Innovate
Invent
In partnership with several CPG’s, DuPont has
Innovate developed a new innovative wrap that keeps a
beverage colder 50% longer. Thin & flexible, the
Improve
bottle wrap works on existing labeling equipment
Sustainability with little modifications. By providing added value
to the consumer, this bottle wrap offers an
opportunity for the CPG to gain market share.
Collaboration between DuPont, a converter, trade
shop, & machinery manufacturers, make this
possible.
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Increased Value
Invent
Invent
Innovate
Improve
Sustainability
Freshness -Impacting consumer
experience through science
In collaboration with a CPG, DuPont is determining DuPont renewable Materials
the requirements needed to provide an edible
moisture barrier to various food products. DuPont
is tapping into capabilities across the ingredients
business, food science and polymer science. This
type of product provides for higher product quality
and taste allowing the CPG to offer a higher quality
product in the market. DuPont Protein Technology
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The “DNA” of a successful Collaborative
Process
• Collaborative teams engaged at concept
• Innovation Focused
• Marriage of Consumer Insight & Technology
• Iterative, Gated Process
• Sharing of value creation
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Sustainability is a Business Opportunity
DuPont has successfully transformed its operations through a
focus on sustainability and in the process it has improved our
bottom line.
Customers have indicated their value for environmental benefits in:
• Better Products: inherently safer, renewably resourced and alternate energy sources
• Better Processes: reduced waste, lower energy content
• Smaller Environmental Footprint: recyclability, better land use, less impact on
biodiversity
DuPont strategy is strongly aligned with these customer goals
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Avenues to Sustainability
Sustainable Packaging today can mean many things:
Sustainable Packaging means reducing:
• Raw material usage – use less in the first place
• Landfill – use materials that have an alternative grave (composting, recycling, energy recovery…)
• Energy & Emissions – use less energy and use cleaner processes
• Litter – reduce excess packaging that may end up as litter
• Transportation – better cube utilization
• Product spoilage – better product protection
• Footprint – lower carbon, water footprint
Sustainable Packaging means increasing:
• Recycling – use more materials that are recyclable (PET and HDPE today). Creation of new streams
needed
• Energy Recovery – increase rates of energy recovery
• Composting –composting facilities that can handle food & packaging
• Alternative (clean) fuels & energy – use renewable energy
• Renewably Sourced Materials (less petrochemical based products) – reduce dependence on fossil
fuels. Back up with a 3rd party reviewed LCA that documents advantages
• Product protection – packaging that increases the shelf life resulting in less spoilage
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Packaging Initiatives
Remove Packaging
Reduce Packaging
Reuse Packaging
Renew(able) Packaging
Recycle(able) Packaging
Safety Energy GHG Emissions Renewably Sourced Footprint
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DuPont Solutions for Sustainable Packaging
Renewable Materials
• Biomax® PTT polyester resins Alternative End-of-Life
• Biomax® TPS starch sheet & resins • Biomax® TPS (Compostable)
• Selar® VP breathable resin • Elvanol® PVA (Dissolvable)
• Pro-Cote® soy polymer • Fusabond® Compatabilizers (Recyclable)
• Biomax® Thermal PLA Modifier
• Biomax® Strong Modifier *
* Functionalizes PLA – not RS on its own
Material Reduction
• Elvanol® PVA
Energy & GHG Savers • Surlyn® Skin & Stretch
• Biomax® Strong Modifier • Surlyn® Super Stiff
• Biomax® TPS starch sheet & resins • Mylar® ECO Film
• Appeel® lidding film resin • Ethylene Copolymers
• DuPont Cyrel® FAST Flexographic Plate Systems
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Summary
• Global competitiveness and customers are driving sustainability.
• Renewably-sourced materials offer uncompromised product
performance and a reduced environmental footprint.
• Development and growth of bio-based value chains will rely
heavily on the integration of biology with chemical, materials
disciplines and close collaboration of all value chain partners.
• Future packaging solutions will require renewably-sourced,
recyclable, degradable materials manufactured by processes that
require lower energy , emit lower GH emissions and integrate
Innovative science with packaging technologies and end user
consumer insights.
2011/2/16

38. 1
For further information
Please communicate with
Ricky Law, DuPont ASEAN PA Manager
Ricky-Fu-Ming.Law@sgp.dupont.com