Driven Growth: Content + SEO
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Content marketing is the idea of creating and producing high-quality content in the form of articles, blog posts, e-books, whitepapers, and more on topics and problems related to your target audience. By creating that content, companies can naturally turn themselves into resources for their audience and generate brand trust, loyalty, top-of-mind awareness, and inbound leads. Driven Growth has created a presentation to help walk you through the importance of using quality content and your keywords to increase your SEO. Contact us for more information on how you can drive growth using content marketing.
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Driven Growth: Content + SEO
- 1. CONTENT MARKETING + SEO Copyright Driven Growth 2016 1 And other valuable ideas learned from the trenches that will take your service business to the next level. DrivenGrowth.com @DrivenGrowth
- 2. Copyright Driven Growth 2016 2 WHAT IS CONTENT MARKETING? DrivenGrowth.com @DrivenGrowth
- 3. Copyright Driven Growth 2016 3 WHAT IS SEO? DrivenGrowth.com @DrivenGrowth
- 4. Copyright Driven Growth 2016 4 Your business needs a FOCUSED plan based on your UNIQUE business capabilities to reach your new pinnacle. IMPORTANCE OF CONTENT + SEO DrivenGrowth.com @DrivenGrowth
- 5. Copyright Driven Growth 2016 5 WHY DO YOU NEED CONTENT? • People are getting smarter. • Google is getting smarter. • Technology forces transparency. • It’s easy to reach your niche. DrivenGrowth.com @DrivenGrowth
- 6. Copyright Driven Growth 2016 6 CONSIDER THESE STATS DrivenGrowth.com @DrivenGrowth
- 7. Copyright Driven Growth 2016 7 AND MORE STATS Source: (CMI) DrivenGrowth.com @DrivenGrowth
- 8. IT’S IMPORTANT TO BE FOUND Copyright Driven Growth 2016 8 Offline: 35.1% Referrals: 10.8% Organic Search: 19.8% Social Media: 4.5% Direct Traffic: 22.5% Other Campaigns: 7.2% DrivenGrowth.com @DrivenGrowth
- 9. THERE ARE CHALLENGES Copyright Driven Growth 2016 9DrivenGrowth.com @DrivenGrowth
- 10. BUT DRIVEN GROWTH HAS GOOD NEWS Copyright Driven Growth 2016 10DrivenGrowth.com @DrivenGrowth
- 11. CONTENT + SEO Copyright Driven Growth 2016 11 • Both involve writing content that is helpful and informative for the reader. • Includes keywords that readers are searching for. • Strings their content together via links. (Links are essential for SEO). • Without quality content, gaining quality external links will be difficult to build, and organic search visibility will also be limited. CONTENT SEO DrivenGrowth.com @DrivenGrowth
- 12. Copyright Driven Growth 2016 12 ESSENTIAL ELEMENTS FOR SUCCESS DrivenGrowth.com @DrivenGrowth
- 13. Copyright Driven Growth 2016 13 WRITE FOR YOUR TARGET AUDIENCE Google cares way more about whether or not content is RELEVANT and HELPFUL for your audience than if it’s stuffed full of keywords. Keyword stuffing can backfire. DrivenGrowth.com @DrivenGrowth
- 14. Copyright Driven Growth 2016 14 USE DIFFERENT TYPES OF CONTENT LISTICLES LONG-FORM VIDEOS REVIEWS HOW TOS Plus….. • Customer Testimonials • Case Studies • Customer Stories • And So Much More! DrivenGrowth.com @DrivenGrowth
- 15. USE ENGAGING, NEW CONTENT Copyright Driven Growth 2016 15 LANDING PAGES IT’S WHAT THE SEARCH ENGINES LOVE ABOVE THE FOLD FAST SITE SPEED Download Our White Paper Now CALLS TO ACTION (CTA) DrivenGrowth.com @DrivenGrowth
- 16. PICK TOPICS YOUR AUDIENCE CARES ABOUT Copyright Driven Growth 2016 16DrivenGrowth.com @DrivenGrowth
- 17. OPTIMIZE YOUR CONTENT Copyright Driven Growth 2016 17 ON-SITE OFF-SITE AUDIENCE QUALITY CONTENT INTERNAL LINKS SOCIAL MEDIA EXTERNAL LINKS DrivenGrowth.com @DrivenGrowth
- 18. DECIDE: IN-HOUSE OR OUT-SOURCE Copyright Driven Growth 2016 18DrivenGrowth.com @DrivenGrowth
- 19. DRIVEN GROWTHWWW.DRIVENGROWTH.COM PHONE: 1.800.216.6103 EMAIL: HELLO@DRIVENGROWTH.COM Copyright Driven Growth 2016 19
Editor's Notes
- Content marketing is the idea of creating and producing high-quality content in the form of articles, blog posts, e-books, whitepapers, and more on topics and problems related to your target audience. By creating that content, companies can naturally turn themselves into resources for their audience and generate brand trust, loyalty, top-of-mind awareness, and inbound leads.
- Search engine optimization comprises of several methods to enhance a site’s organic search visibility in Google and other search engines. Organic search is one of several important marketing channels that organizations should leverage to be found online.
- 88% of B2B marketers, and 76% of B2C marketers use content marketing. (CMI) 30% of B2B marketers, and 38% of B2C marketers say they’re effective at content marketing. (CMI) Despite this, over 60% of marketers create at least one piece of content each day. (eMarketer)
- When looking at what metrics matter most to content marketers, they rank sales and lead quality as the highest. SEO is much lower on their priority list.
- Yet, some of the warmest leads come from organic search. This graphic shows the lead source that originally lead customers to Influence + Co’s site:
- SEO can be seen as narrow and technical, while content marketing is more creative. Content marketers aren’t integrating SEO into their current strategy. In order to effectively improve your rankings, you need to keep SEO in mind.
- Good content marketing and SEO both involve writing content that is helpful and informative for the reader. A good content marketer includes keywords that readers are searching for. A good content marketers strings their content together via links. Links are essential for SEO. Without quality content, gaining quality external links will be difficult to build, and organic search visibility will also be limited.
- Topics should be: Relevant to the category or keywords we would like to increase in rank or visibility Popular enough to garner traffic, but not too competitive (“long-tail queries” [3+ keywords] are perfect – avoid choosing topics that are too broad) Helpful to users once they land on the website Potential for CTAs (Calls to Action) Potential for link-bait (get people to link to your page because it’s great content!) Google Keyword Planner recently began grouping search volumes for related terms together. We believe this is yet another signal that it’s all about content, context & user intent – not specific words. Note: search ranking vs. search visibility
- Understand your audience and their pain points, then address them with your on-page copy, meta titles, meta descriptions, image alt tags, H1 tags, etc. Commit to consistently developing quality content that your users will find relevant and interesting once they get to your site. Develop brand affinity and loyalty via a blog. Post to it regularly. Optimize internal links - Make sure your internal links flow in a natural way. Social Media Share blog posts and other valuable content via social media, and encourage user engagement on your blog and social media channels. External Links Quality content on quality third-party sites. Build authoritative links – combat negative impacts of negative links by gaining positive ones – those that highly relevant from site that have higher domain authority than your own site.