This document provides an overview of equity compensation for startups. It discusses why startups provide equity instead of cash compensation and different types of equity like stock awards, stock options, phantom stock, and profits interests. It covers tax consequences, valuation challenges, securities compliance considerations, and best practices for granting equity like vesting schedules and transfer restrictions. The presentation aims to educate startups on properly structuring and issuing equity compensation.
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Equity Compensation for Startups
1. Equity Compensation for Startups
No cash? … No problem
Drexel Entrepreneurial Law Clinic
Presenters: Robert Bean, Nick Bridge, Michael Delaney, Marco Di Prato
Panelists: Chris Miller (Pepper Hamilton),
Steven Poulathas (Flaster Greenberg)
Clinic Director: Steve Rosard
8. Stock Awards & Options
Stock Awards
• Represent ownership in the
corporation
• Typically subject to vesting
– “Restricted Stock Award”
Stock Options
• Right to buy company stock in the future
at a specified price
• Options also typically subject to vesting
• Not a shareholder until exercise
• ISO – favorable tax treatment
– IRC § 422
– Only for employees
– Pursuant to approved plan
– $100,000 annual limit
– Non-transferable
– 10 yr. term max
– Exercise price must be at least FMV
– Holding periods
• NQSO
– Any option other than an ISO
9. Phantom Stock & SAR
Phantom Stock
• Account credited with
hypothetical or "phantom" shares
• Increases or decreases, based on
the company’s stock and
phantom dividends
• No exercise, settled upon vesting
• Settled in cash or stock
Stock Appreciation Right
• Contractual right to receive cash
or stock equal to the appreciation
in value of the company’s stock
from date of grant
• No cost to exercise, unlike an
option
• Settled in cash or stock
11. Capital Interests and Profits Interest
Capital Interests
• Stock award
• An immediate ownership interest
in the LLC’s assets and future
profits
• May be voting or nonvoting
Profits Interest
• Hybrid
• An interest in the LLC profits
and/or appreciation in value.
• Valuation required at grant
12. Option and Phantom Units
Unit Options
• Same idea as C-corps
• Alternative to outright interest
• Exercise price can equal the FMV
on the date of grant
• Option to acquire profits interest
or a capital interest
Phantom Units
• Contractual rights that look and
feel like equity
• Really a bonus plan under which
the bonus amount is calculated
using a formula related to the
LLC’s financial results
14. Tax Consequences
Stock Award
• Ordinary Income = Fair
Market Value – Amount
paid
• Corresponding deduction
– Same time and amount of
ordinary income recognized
by recipient
Restricted Stock Award
• No tax at grant because
subject to a “substantial risk
of forfeiture”
• Tax at vesting
• Unless, 83(b) election is
made
• Pay tax up front, start
holding period
15. Tax Consequences - Options
NQSO
• No tax at grant or vesting
• Tax at exercise = FMV at exercise
– exercise price
• Corresponding deduction
ISO
• No tax at grant, vesting, or
exercise
• Tax upon sale
– If holding period is met, capital
gain = sale price – exercise price
– If sold before holding period met:
• Ordinary Income = FMV at exercise
– exercise price.
• Any amount above FMV at
exercise is capital gain
• However, benefits often Illusory
• No deduction unless there is a
disqualifying disposition
16. Tax Consequences – Cont’d
Phantom stock
• No tax at grant
• No tax at vesting if in
compliance with 409A
• At settlement, if compliant
with 409A, ordinary income
= FMV of stock or cash
received
• Corresponding deduction
SAR
• No tax at grant or vesting
• On exercise, ordinary
income = amount of cash
received or FMV of the
shares received.
• Corresponding deduction
• 409A
17. Tax Consequences – Capital Interests
Tax Consequences to Recipient
• Taxable event upon vesting or
lapse of substantial risk of
forfeiture (or 83(b) election)
• Compensation income
• Income = FMV of interest minus
any amount paid for interest
• Treated as a member of the LLC
Tax Consequences to LLC
• Entitled to a deduction equal to
the amount of income recognized
by the recipient
18. Tax Consequences – Profits Interests
Tax Consequences to Recipient
• Generally, not taxable if the
receipt is contingent upon
providing of services for the
benefit of the LLC in a member
capacity or anticipation of being a
member.
• Not a taxable event if certain
conditions are met.
– Not related to a substantially certain
and predictable stream of income
– Not sold within 2 years
– Not a LP interest in a publicly traded P
Restricted Profits Interests
• If subject to vesting, still not a
taxable event if:
– The 3 conditions are met
– Recipient treated as an owner from
the date of grant
– No deductions made based on the
profits interest at grant or vesting
• Although not required, still a
good idea to make an 83(b)
election
19. Tax Consequences – Profits Interests
Tax Consequences to LLC
• No deduction available
• Redemption or sale of profits
interests affected by short term
or long term capital gain
Restricted Profits Interests
• Same as previous slide
20. Tax Consequences - Membership
• Treated as a partner rather than an employee
• Form 1065 and Schedule K-1
• LLC not subject to withholding
• Self-employment taxes
21. Tax Consequences –
Unit Options and Phantom Units
Tax Consequences on Options
• Same concerns as C-corp options
• Upon exercise of an option to
acquire a capital interest, same
tax result as with NQSO; LLC gets
a corresponding tax deduction
• Exercise of an option to acquire a
profits interest is generally not
taxable and thus no deduction for
LLC
Tax Consequences to Phantom Units
• If set up correctly, taxed like
phantom stock
• Recipient subject to tax upon
receipt of payment
• LLC receives a tax deduction
22. §409A
• Applies to non-qualified deferred compensation
– Any income earned, but not paid in same year
• Options, SARs, Phantom Stock/Units
• Penalty for non-compliance:
– Immediate tax upon vesting, which is subject to a 20% excise tax
(in addition to the ordinary income tax) plus interest and
possibly an additional state tax penalty
23. §409A Compliance
• Applicable exemptions:
– Exercise price for options and SARS should be set at > FMV at grant date.
– Settling of phantom account within 2 ½ months following year of vesting
• Permissible Payment Triggers/Events
– Separation from service
– Death
– Disability
– Change of control
– Unforeseeable emergency
– Specified date or a payment schedule under which neither of
the parties can affect the timing of the payments
• Acceleration not permitted
• Election to defer must be made before performing the services
24. Corporate Comparison
Stock Grant
- Real equity
- Entire value of stock
- Corresponding deduction
Phantom Stock
- Contractual, not equity
- Entire value of stock
- Subject to §409A
- Corresponding deduction
Options
- Real equity (when exercised)
- Appreciation in value only
- Must pay to exercise
- ISO: favorable tax treatment to holder
(although often illusory), possibly no
deduction
- NQSO: ordinary income, deduction
- Subject to §409A
SAR
- Contractual, not equity
- Appreciation in value only
- Subject to §409A
- Corresponding deduction
25. LLC Comparison
Capital Interests
- Share the whole pie
- Members
- Taxable event on grant or vesting
- Capital gains, maybe
- Corresponding LLC deductions
Profits Interests
- Share future pieces of pie
- Members
- Not a taxable event
- Capital gains, maybe
- No LLC deductions
- Complex valuation and accounting
Unit Options
- Can be capital or profits
- Nonmember until exercise
- Nontaxable until exercise
- Ordinary income
- Corresponding LLC deductions
- Subject to §409A
Phantom Units
- Disguised bonus plan
- Nonmember status remains
- Nontaxable until payment
- Ordinary income
- Corresponding LLC deductions
- Avoids accounting complexities
- Subject to §409A
27. Valuation - Introduction
• Why perform a valuation?
– Avoid future repercussions for noncompliance
• IRS scrutiny
• Investor/buyer due diligence
• Two levels of valuation:
– Ordinary Valuation: When issuing Profits Interest,
Restricted Stock Units, Common Units/Stock
– §409A Valuation: When issuing Options, Phantom
Equity, Stock Appreciation Rights
28. Valuation - Ordinary
• How to perform an ordinary valuation?
– Independent Appraisal
– Internal Valuation
• Must be good faith number based on
reasonable metrics of company value
• What is the optimal number?
– As low as reasonably possible
29. Valuation – §409A
• A non-publicly traded company must determine
the fair market value of its stock by reasonable
application of a reasonable valuation method.
• What’s Reasonable?
– Must take into account all available
information that is material to the
value of the company
• Two Relevant Safe Harbors
– Independent Appraisal
– Illiquid Startup Valuation
30. Valuation – §409A Illiquid Startup
Valuation
• Valuation satisfies §409A if:
– It is prepared by someone who is reasonably qualified
based on significant knowledge, experience, education or
training
• Who Qualifies for this Exception?
– Startups that
• Have been conducting business for
less than ten years
• Have no publicly traded securities
• won’t be acquired within 90 days or go public within 180 days, and
• Have common stock that is not subject to obligations to purchase
the stock
31. Valuation – What Factors do I Need to
Consider?
• Hard Numbers
– Historical profits, tangible assets, cash flow and
liabilities
• Soft Numbers
– Income and cash-flow projections
• Intangible Assets
– Patents, brand names, quality or reputation of
management, location, goodwill
• Other
– Market value of stock or equity interests of
similar companies, evaluation of the state of the
industry
33. Securities – How Do They Affect Me?
• Every offer or sale of a security must, before it is
offered or sold in a state, be registered or exempt from
registration under both federal securities laws, and the
laws of the state(s) in which the security is offered and
sold
• If an offering fails to comply, the company risks the
following:
– Recipient sues company for:
• Rescission of the of the equity grant
• Damages if the investor sold the
securities for less than he bought them
– Damaging chances of future investment or sale
34. Securities – Exemptions for Employee
Compensation
SEC Rule 701 Exemption
• Allows limited amounts of
equity to be issued as
employee compensation
State Securities Exemptions
– Laws of Recipient’s state of
residence apply to equity
grants
– PA Blue Sky laws have an
exception where securities
that are being issued in
good faith reliance that
the transaction qualifies
for an exemption under
SEC Rule 701
35. Securities – What Offerings Qualify
Under Rule 701?
• Offerings over any consecutive 12-month period, the sum of
which do not exceed the greatest of:
– $1 million in aggregate sales price
– 15% of the total assets of the company
– 15% of the outstanding amount of the
class of securities being offered
• What is the Aggregate Sales Price?
– The sum of consideration paid in exchange
for the equity
Determined when an option is granted
37. How Much Equity to Issue
• Will vary throughout the different stages of a company’s
growth
• Non-Founder employee ownership typically ranges from 10-20%
• Early employees granted equity in terms of points i.e., 1%, 2%, 5%, 10%
• After core group of employees assembled, Company should grant equity in
amounts based on the dollar value of equity
38. Process of Issuing Equity
• After determining what type of equity to issue
the company will have to:
– Approve issuances pursuant to organizational documents
• May require approval of existing members and/or a Board of
Directors
– Determine Fair Market Value of company
– Ensure compliance with regulations
– Execute Documents
39. What Documents do you need?
Company will need to
• Document granting the particular incentive equity such as:
– Profits Interest Grant
– Restricted Unit Grant Agreement
– Option Agreement/Option Exercise Agreement
• Documents related to particular relationship
– Employment Agreement,
– Advisory Agreement,
– Independent Contractor Agreement
• 83(b) Election
40. Vesting – A Primer
• What is Vesting?
– Contractual device preventing transfer of equity to the
employee until certain time or performance based
conditions have been met
• Common Forms
– Time Based Vesting
– Performance Based Vesting
• Why do I Want Vesting?
– Incentivize employees to stay
– Improve productivity
– Keep control of equity
41. Vesting – Acceleration
– What is Acceleration?
» When the unvested equity awards become vested on the occurrence of
certain events following the buyout but before the end of the applicable
full vesting period.
• Types of Acceleration:
– Single Trigger – Acceleration based on a single event, like company
sale
– Double Trigger – Acceleration based on two events, such as company
sale and termination of service
• Should there be Acceleration on a Sale?
42. Transfer Restrictions
• Right of First Refusal
– Contractual right prohibiting equity holder from selling equity to a
third-party without first giving the company and/or Members of a
company the opportunity to purchase equity on same terms
– Requirements:
• Bona Fide Offer
• Written Notice to Company and Members
• Period of time for Company and/or Members to exercise this right
43. Buyback rights
• Provides the company the right to repurchase equity issued in
certain circumstances - such as termination, with or without
cause, death/disability, or other involuntary transfers
• Termination for cause
– Generally, for a discounted price
– “For Cause” generally includes:
• Intentional wrongdoing by the employee.
• Fraudulent conduct by the employee.
• The employee's theft of company property.
• The employee's substantial failure to perform job duties.
• Intentional breach of company policies by the employee.
– What about poor performance?
46. Thank You to Our Audience
Apply to be a client at
www.drexel.edu/law/ELC
Editor's Notes
Nick will begin the workshop with explaining why startup companies may want to issue equity as compensation
Then Nick and I will compare, contrast and summarize equity compensation alternatives for both c-corps and LLCs
We will then explain the tax implications for all these alternatives.
Mike and Rob will take the latter half of this workshop and discuss how to issue equity and other considerations. Their topics will include: valuation, vesting, administrative issues, securities compliance, how much equity to issue, process of issuing, documents, and transfer restrictions.
Put this slide 2d
This should be the third slide and the second to last slide
Options
Entitles the holder to the appreciation in the value of the company’s stock, over the exercise price.
Options are also often subject to vesting. The option holder cannot exercise an option until the option has vested.
The option holder is not a shareholder until the option is exercised. Thus, not voting rights, dividend rights, or other rights.
Disadvantage of Issuing options:
Where do you set the exercise price? Need to be able to determine the FMV at the date of grant - to ensure compliance with 409A.
Option holder must pay to exercise.
Section 83 says …
Only tax at grant if “readily ascertainable” FMV – generally only applies if traded on a market.
ISO
Spread = FMV at exercise – exercise price
Last bullet could be short term or long term.
Penalty section
Options and SAR – exercise price must be equal to or greater than FMV at date of grant – then 409A does not apply
NEED 409A VALUATION
Phantom – subject to 409A if they are not required to be settled within 2 1/2 months following the end of the year in which they vest.
What’s a non-deferred compensation plan?
Restricted Stock
Subject to vesting
Why
Employees want to know how much their equity is worth
List of equity which requires valuation at time of grant
Profits interests – IRS does not treat taxable event if done correctly, but if you don’t perform a valuation, they will treat it as a taxable event
IRS Revenue Rulings on Profits Interests
Focus on the need
Employees don’t often care about the value of the equity, or the exercise price
Exemptions from 409A
How
Third party appraisal is too expensive to be reasonable to early stage startups
Internal valuation more affordable
Needs to be based on something; can’t be arbitrary
Optimal Number
As low as reasonably possible
Low? But I thought it was better to value high?
Nope, valuing high leads to trouble;
High tax consequences on employees
Don’t go too low, though
Subsequent IRS audits will put a value on your company
If that value is more than the value you put on your company, the IRS will charge your company the taxes owed on the difference, which isn’t too bad
However, if your value is significantly lower than the IRS’s value, and you have no way to justify it, the IRS will think you’re willfully evading taxes and will charge you interest on top of the back taxes.
What’s a non-deferred compensation plan?
Restricted Stock
Subject to vesting
Why
Employees want to know how much their equity is worth
List of equity which requires valuation at time of grant
Profits interests – IRS does not treat taxable event if done correctly, but if you don’t perform a valuation, they will treat it as a taxable event
IRS Revenue Rulings on Profits Interests
Focus on the need
Employees don’t often care about the value of the equity, or the exercise price
Exemptions from 409A
How
Third party appraisal is too expensive to be reasonable to early stage startups
Internal valuation more affordable
Needs to be based on something; can’t be arbitrary
Optimal Number
As low as reasonably possible
Low? But I thought it was better to value high?
Nope, valuing high leads to trouble;
High tax consequences on employees
Don’t go too low, though
Subsequent IRS audits will put a value on your company
If that value is more than the value you put on your company, the IRS will charge your company the taxes owed on the difference, which isn’t too bad
However, if your value is significantly lower than the IRS’s value, and you have no way to justify it, the IRS will think you’re willfully evading taxes and will charge you interest on top of the back taxes.
What is a Nonqualified Deferred Compensation Plan?
Discounted Stock Options
Option to purchase stock at a later date
Exercise price is below fair market value at the date of grant
Phantom Stock
Phantom Units
Stock Appreciation Rights
Have to make the payout in the same year that they vest to comply with 409A
With few exceptions, every offer or sale of a security must, before it is offered or sold in a state, be registered or exempt from registration under Federal securities laws, and the laws of the state(s) in which the security is offered and sold.
Rescission of the employment contract entails termination of the contract and return of all consideration that the recipient gave the company in exchange for the non-compliant security; in the case of employees, this consideration entails the fair market value of all the work done by the employee up until the lawsuit
What is Vesting
Vesting should always be included in every equity grant
When somebody leaves, you don’t want them to keep their equity, because then they’re free-riding
May need their equity to offer to a replacement
Want to incentivize them to stay with the company
Contractual Device
Common Forms
Time-Based
Performance Based
Why do I want it?
Time-based vesting incentivizes the employee to stay with the company
Performance-based vesting incentivizes the employee to meet goals or help the company meet goals
Acceleration is
Double trigger acceleration
Single trigger – company sold
Should there be acceleration on a sale?
Should it be single trigger or double trigger?
ROFR
A standard clause in many stockholders agreements which requires a stockholder who has received an offer to purchase all or any portion of its shares in a company from a third party to first offer those shares to the other stockholders.
A right of first refusal provides that a stockholder cannot sell its shares to a third party without first giving the other stockholders the right to buy, in proportion to their ownership interest in the company, those shares on the same terms and conditions as the third party offer.
One of the basic principles of corporate law is the free transferability of shares and a prohibition against restraints on the alienation of property. As a result, absolute transfer restrictions are not generally enforceable. However, provisions limiting transfers to affiliates and certain permitted transferees, or preventing transfers for a certain period of time after acquiring the shares (typically two to five years), are generally acceptable and are often included in stockholders agreements.
Why have it?
Unlike public companies whose ownership is diffuse and whose stockholders' principal contribution is monetary, Member, at least at the early stage of a startup, tend to be a small group who require each other's assistance and expertise to manage the company. A Member is not therefore interchangeable with any other person.
Want to limit the people who you deal with
Unless the consideration offered by the third party is cash it may difficult and time consuming to establish the fair market value of the in-kind consideration. As a result, many stockholders agreements provide that a stockholder can only consider third party offers where the third party is offering cash.
Process:
Upon receipt of a Bona Fide Offer must submit Offer Notice
to the Company and the other Stockholders stating that it has received a bona fide offer from an Independent Third Party and specifying: (w) the number of Offered Shares to be sold by the Offering Stockholder; (x) the name of the person or entity who has offered to purchase such Offered Shares; (y) the per share purchase price and the other material terms and conditions of the Transfer, including a description of any non-cash consideration in sufficient detail to permit the valuation thereof; and (z) the proposed date, time and location of the closing of the Transfer
May also require proposed purchaser to put a certain percentage of equity in escrow
call right gives the company or a majority stockholder the right, but not the obligation, to buy the equity interests of another stockholder in certain specified circumstances.
Upon a termination for cause – Company generally has option to buy that Member’s membership interest at discounted rate
Discount may range from exercise price to 20% of current value
Seen as punitive measure
Reasoning:
Don’t want Employee whose actions were harmful to the company to be able to benefit from the gain in value
This should be the third slide and the second to last slide