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MGM/MIRAGE - CityCenter


• MGM MIRAGE $11B+, 79 acre, six property project in Las Vegas

• 12,000 hires needed to open Dec 2009

• Internal mobility for 30,000 MGM/MIRAGE employees

• Branding for CityCenter Employment

• Complete interview, hire and onboarding experience

• Career center, marketing, internal mobility website, career website
  and onboarding website
Internal communications   Marketing            Career center / PR




          QuickTime™ and a
TIFF (Uncompress ed) decompressor
   are needed to see this picture.




                                     Internal mobility web site         Career web site                        On-boarding web site
Onboarding Site Metrics Summary – 1st Month
•   There were visits from 7,175 user accounts
     – 10% of visitors spent more than 30 minutes on the site
     – 20% of visitors spent between 20 – 30 minutes on the site
     – 15% of visitors spent between 3 – 10 minutes on the site


•   The 31,000+ visitors viewed an average of 10 pages per visit

•   Following the home page, the top 5 visited pages were the following
    ARIA pages: Need to Know; My Property; Benefits and Maps &
    Directions

•   The majority of users viewed the site in the IE 7 and IE 8 browser

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Citycenter

  • 1. MGM/MIRAGE - CityCenter • MGM MIRAGE $11B+, 79 acre, six property project in Las Vegas • 12,000 hires needed to open Dec 2009 • Internal mobility for 30,000 MGM/MIRAGE employees • Branding for CityCenter Employment • Complete interview, hire and onboarding experience • Career center, marketing, internal mobility website, career website and onboarding website
  • 2.
  • 3. Internal communications Marketing Career center / PR QuickTime™ and a TIFF (Uncompress ed) decompressor are needed to see this picture. Internal mobility web site Career web site On-boarding web site
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  • 26. Onboarding Site Metrics Summary – 1st Month • There were visits from 7,175 user accounts – 10% of visitors spent more than 30 minutes on the site – 20% of visitors spent between 20 – 30 minutes on the site – 15% of visitors spent between 3 – 10 minutes on the site • The 31,000+ visitors viewed an average of 10 pages per visit • Following the home page, the top 5 visited pages were the following ARIA pages: Need to Know; My Property; Benefits and Maps & Directions • The majority of users viewed the site in the IE 7 and IE 8 browser

Editor's Notes

  1. Hodes understand the importance of having a consistent global employer brand and uniform messaging, and we can help you achieve the balance needed to adapt that message to each country. We can also create the most effective talent strategies because our partners are leaders in their local markets