Hannah SmithSEOmoz Associate.Writer for State of Search & SEO ChicksCaffeine AddictPrincipal Consultant, Distilledhannah.s...
23,787Ways to Build Links  in 30 Minutes     HANNAH SMITH
actually,I don‟t need30 minutes               @hannah_bo_banna
Found 23,787 best matches
Found 23,787 best matches
but link building is  @hannah_bo_banna
this kind of crap is notsustainable                           @hannah_bo_banna
has changed…               @hannah_bo_banna
Penguin March -http://www.flickr.com/photos/sidereal/76724710/sizes/l/                @hannah_bo_banna
it just got@hannah_bo_banna
SustainableWays to Build Links     HANNAH SMITH
feel (kinda) likeRand Fishkin…                    @hannah_bo_banna
all you need is a
zemantamedia.com   @hannah_bo_banna
zemantamedia.com   @hannah_bo_banna
over the past 12 months…                links                        @hannah_bo_banna
per link      @hannah_bo_banna
do you have
make photos & imagesembeddable                       @hannah_bo_banna
http://www.paddymoogan.com/embeddemo/   @hannah_bo_banna
also upload to                 @hannah_bo_banna
http://www.paddymoogan.com/embeddemo/   @hannah_bo_banna
license undercreativecommons                @hannah_bo_banna
@hannah_bo_banna
make sure you‟re gettingthe links                       @hannah_bo_banna
http://www.imageraider.com/   @hannah_bo_banna
http://www.imageraider.com/   @hannah_bo_banna
clearly this works forinfographics                         @hannah_bo_banna
want anotherexample?               @hannah_bo_banna
@hannah_bo_banna
STOPtalking like an SEO              @hannah_bo_banna
attribution linkimage credit                   @hannah_bo_banna
creating
are you inadvertentlybuilding linksfor your hosting platform?                        @hannah_bo_banna
What the              what?!zemantamedia.com        @hannah_bo_banna
you want those                 @hannah_bo_banna
http://philnottingham.com/tools/video-embed-link-generator/   @hannah_bo_banna
http://philnottingham.com/tools/video-embed-link-generator/   @hannah_bo_banna
got YouTube videos beingembedded?                      @hannah_bo_banna
zemantamedia.com   @hannah_bo_banna
we should ask                         these people if                         they’ll link to                         us…z...
want to work withexistingcommunities?
so you go & try tointeract…                     @hannah_bo_banna
@hannah_bo_banna
you‟re met with…                   @hannah_bo_banna
@hannah_bo_banna
buyadvertising       @hannah_bo_banna
make sure links are                      @hannah_bo_banna
no SEO         @hannah_bo_banna
@hannah_bo_banna
you‟ll get thetraffic                 @hannah_bo_banna
later you may find they‟remore open                         @hannah_bo_banna
getting PR coverage butno links?
create„people‟pages         @hannah_bo_banna
@hannah_bo_banna
sites are often happier tolink to them                         @hannah_bo_banna
no visiblecontactdetails?
get virtually anyone‟semail                         @hannah_bo_banna
http://rapportive.com/   @hannah_bo_banna
http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/   @hannah_bo_banna
http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/   @hannah_bo_banna
also…follow up        @hannah_bo_banna
http://www.boomeranggmail.com/   @hannah_bo_banna
http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples   @hannah_bo_banna
got great
“great content producesout-sizedreturns”                          @hannah_bo_banna
http://www.simplybusiness.co.uk/microsites/productivity/workload-guide/   @hannah_bo_banna
email@hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
but it‟s rarely that                       @hannah_bo_banna
great content gets youtop-tierguest posts
http://www.simplybusiness.co.uk/microsites/google-analytics-guide/   @hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
http://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/   @hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/   @hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
http://www.simplybusiness.co.uk/microsites/guide-business-blogging/   @hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
built something?contact the companies‟ whose tools youused & offer towrite for them                       @hannah_bo_banna
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/   @hannah_bo_banna
@hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
STOPtalking like an SEO              @hannah_bo_banna
guest post             @hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
STOPbehaving like an SEO             @hannah_bo_banna
don‟t write once & move on, become aregularcontributor                       @hannah_bo_banna
done something thatworked?
leverage viacasestudies…               @hannah_bo_banna
get yourto write them…                 @hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
bonus points forsyndication                   @hannah_bo_banna
@hannah_bo_banna
domain authority @hannah_bo_banna
or write them                @hannah_bo_banna
http://www.kogan.com/au/blog/new-internet-explorer-7-tax/   @hannah_bo_banna
domain authority @hannah_bo_banna
a quickfix…
want to do             @hannah_bo_banna
but don‟t havegreat data?      @hannah_bo_banna
http://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list   @hannah_bo_banna
@hannah_bo_banna
http://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value   @hannah_bo_banna
domain authority @hannah_bo_banna
bigpicture…
do stuff thatgets links                @hannah_bo_banna
rather than doing stufffor links                          @hannah_bo_banna
charity
@hannah_bo_banna
linking root domains    @hannah_bo_banna
answering customer‟sneeds
linking root domains    @hannah_bo_banna
reaching customersbefore they know theyneed you
@hannah_bo_banna
linking root domains    @hannah_bo_banna
creatingopen sourcesoftware
http://www.testplant.com/products/vine/   @hannah_bo_banna
http://www.apple.com/uk/remotedesktop/resources.html   @hannah_bo_banna
domain authority @hannah_bo_banna
BONUS!directories, built for                         @hannah_bo_banna
http://sourceforge.net/   @hannah_bo_banna
domain authority @hannah_bo_banna
http://download.cnet.com/   @hannah_bo_banna
domain authority @hannah_bo_banna
somethingclose tohome…
@hannah_bo_banna
linking root domains    @hannah_bo_banna
takeaways
fully leverage existing assets& createnew assetsto leverage                                 @hannah_bo_banna
make sure you claim those linksyou earned                                  @hannah_bo_banna
STOPtalking like an SEO              @hannah_bo_banna
attribution linkimage credit                   @hannah_bo_banna
guest post             @hannah_bo_banna
STOPbehaving like an SEO             @hannah_bo_banna
don‟t write once & move on, become aregularcontributor                       @hannah_bo_banna
do *some* stuff thatgets links                rather than just doing stuff                                   for links    ...
Thanks.Any questions?      HANNAH SMITH  hannah.smith@distilled.net    @hannah_bo_banna
Image Credits•   Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/•   These aren’t t...
Hannah smith-23787-ways-to-build-links link-love2013
Hannah smith-23787-ways-to-build-links link-love2013
Hannah smith-23787-ways-to-build-links link-love2013
Hannah smith-23787-ways-to-build-links link-love2013
Hannah smith-23787-ways-to-build-links link-love2013
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  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency
  • Great if you’re an agency
  • Hannah smith-23787-ways-to-build-links link-love2013

    1. 1. Hannah SmithSEOmoz Associate.Writer for State of Search & SEO ChicksCaffeine AddictPrincipal Consultant, Distilledhannah.smith@distilled.net@hannah_bo_banna
    2. 2. 23,787Ways to Build Links in 30 Minutes HANNAH SMITH
    3. 3. actually,I don‟t need30 minutes @hannah_bo_banna
    4. 4. Found 23,787 best matches
    5. 5. Found 23,787 best matches
    6. 6. but link building is @hannah_bo_banna
    7. 7. this kind of crap is notsustainable @hannah_bo_banna
    8. 8. has changed… @hannah_bo_banna
    9. 9. Penguin March -http://www.flickr.com/photos/sidereal/76724710/sizes/l/ @hannah_bo_banna
    10. 10. it just got@hannah_bo_banna
    11. 11. SustainableWays to Build Links HANNAH SMITH
    12. 12. feel (kinda) likeRand Fishkin… @hannah_bo_banna
    13. 13. all you need is a
    14. 14. zemantamedia.com @hannah_bo_banna
    15. 15. zemantamedia.com @hannah_bo_banna
    16. 16. over the past 12 months… links @hannah_bo_banna
    17. 17. per link @hannah_bo_banna
    18. 18. do you have
    19. 19. make photos & imagesembeddable @hannah_bo_banna
    20. 20. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
    21. 21. also upload to @hannah_bo_banna
    22. 22. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
    23. 23. license undercreativecommons @hannah_bo_banna
    24. 24. @hannah_bo_banna
    25. 25. make sure you‟re gettingthe links @hannah_bo_banna
    26. 26. http://www.imageraider.com/ @hannah_bo_banna
    27. 27. http://www.imageraider.com/ @hannah_bo_banna
    28. 28. clearly this works forinfographics @hannah_bo_banna
    29. 29. want anotherexample? @hannah_bo_banna
    30. 30. @hannah_bo_banna
    31. 31. STOPtalking like an SEO @hannah_bo_banna
    32. 32. attribution linkimage credit @hannah_bo_banna
    33. 33. creating
    34. 34. are you inadvertentlybuilding linksfor your hosting platform? @hannah_bo_banna
    35. 35. What the what?!zemantamedia.com @hannah_bo_banna
    36. 36. you want those @hannah_bo_banna
    37. 37. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
    38. 38. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
    39. 39. got YouTube videos beingembedded? @hannah_bo_banna
    40. 40. zemantamedia.com @hannah_bo_banna
    41. 41. we should ask these people if they’ll link to us…zemantamedia.com @hannah_bo_banna
    42. 42. want to work withexistingcommunities?
    43. 43. so you go & try tointeract… @hannah_bo_banna
    44. 44. @hannah_bo_banna
    45. 45. you‟re met with… @hannah_bo_banna
    46. 46. @hannah_bo_banna
    47. 47. buyadvertising @hannah_bo_banna
    48. 48. make sure links are @hannah_bo_banna
    49. 49. no SEO @hannah_bo_banna
    50. 50. @hannah_bo_banna
    51. 51. you‟ll get thetraffic @hannah_bo_banna
    52. 52. later you may find they‟remore open @hannah_bo_banna
    53. 53. getting PR coverage butno links?
    54. 54. create„people‟pages @hannah_bo_banna
    55. 55. @hannah_bo_banna
    56. 56. sites are often happier tolink to them @hannah_bo_banna
    57. 57. no visiblecontactdetails?
    58. 58. get virtually anyone‟semail @hannah_bo_banna
    59. 59. http://rapportive.com/ @hannah_bo_banna
    60. 60. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
    61. 61. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
    62. 62. also…follow up @hannah_bo_banna
    63. 63. http://www.boomeranggmail.com/ @hannah_bo_banna
    64. 64. http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples @hannah_bo_banna
    65. 65. got great
    66. 66. “great content producesout-sizedreturns” @hannah_bo_banna
    67. 67. http://www.simplybusiness.co.uk/microsites/productivity/workload-guide/ @hannah_bo_banna
    68. 68. email@hannah_bo_banna
    69. 69. @hannah_bo_banna
    70. 70. domain authority @hannah_bo_banna
    71. 71. but it‟s rarely that @hannah_bo_banna
    72. 72. great content gets youtop-tierguest posts
    73. 73. http://www.simplybusiness.co.uk/microsites/google-analytics-guide/ @hannah_bo_banna
    74. 74. @hannah_bo_banna
    75. 75. domain authority @hannah_bo_banna
    76. 76. http://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/ @hannah_bo_banna
    77. 77. @hannah_bo_banna
    78. 78. domain authority @hannah_bo_banna
    79. 79. http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ @hannah_bo_banna
    80. 80. @hannah_bo_banna
    81. 81. domain authority @hannah_bo_banna
    82. 82. http://www.simplybusiness.co.uk/microsites/guide-business-blogging/ @hannah_bo_banna
    83. 83. @hannah_bo_banna
    84. 84. domain authority @hannah_bo_banna
    85. 85. built something?contact the companies‟ whose tools youused & offer towrite for them @hannah_bo_banna
    86. 86. http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/ @hannah_bo_banna
    87. 87. @hannah_bo_banna
    88. 88. @hannah_bo_banna
    89. 89. domain authority @hannah_bo_banna
    90. 90. STOPtalking like an SEO @hannah_bo_banna
    91. 91. guest post @hannah_bo_banna
    92. 92. @hannah_bo_banna
    93. 93. domain authority @hannah_bo_banna
    94. 94. STOPbehaving like an SEO @hannah_bo_banna
    95. 95. don‟t write once & move on, become aregularcontributor @hannah_bo_banna
    96. 96. done something thatworked?
    97. 97. leverage viacasestudies… @hannah_bo_banna
    98. 98. get yourto write them… @hannah_bo_banna
    99. 99. @hannah_bo_banna
    100. 100. domain authority @hannah_bo_banna
    101. 101. bonus points forsyndication @hannah_bo_banna
    102. 102. @hannah_bo_banna
    103. 103. domain authority @hannah_bo_banna
    104. 104. or write them @hannah_bo_banna
    105. 105. http://www.kogan.com/au/blog/new-internet-explorer-7-tax/ @hannah_bo_banna
    106. 106. domain authority @hannah_bo_banna
    107. 107. a quickfix…
    108. 108. want to do @hannah_bo_banna
    109. 109. but don‟t havegreat data? @hannah_bo_banna
    110. 110. http://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list @hannah_bo_banna
    111. 111. @hannah_bo_banna
    112. 112. http://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value @hannah_bo_banna
    113. 113. domain authority @hannah_bo_banna
    114. 114. bigpicture…
    115. 115. do stuff thatgets links @hannah_bo_banna
    116. 116. rather than doing stufffor links @hannah_bo_banna
    117. 117. charity
    118. 118. @hannah_bo_banna
    119. 119. linking root domains @hannah_bo_banna
    120. 120. answering customer‟sneeds
    121. 121. linking root domains @hannah_bo_banna
    122. 122. reaching customersbefore they know theyneed you
    123. 123. @hannah_bo_banna
    124. 124. linking root domains @hannah_bo_banna
    125. 125. creatingopen sourcesoftware
    126. 126. http://www.testplant.com/products/vine/ @hannah_bo_banna
    127. 127. http://www.apple.com/uk/remotedesktop/resources.html @hannah_bo_banna
    128. 128. domain authority @hannah_bo_banna
    129. 129. BONUS!directories, built for @hannah_bo_banna
    130. 130. http://sourceforge.net/ @hannah_bo_banna
    131. 131. domain authority @hannah_bo_banna
    132. 132. http://download.cnet.com/ @hannah_bo_banna
    133. 133. domain authority @hannah_bo_banna
    134. 134. somethingclose tohome…
    135. 135. @hannah_bo_banna
    136. 136. linking root domains @hannah_bo_banna
    137. 137. takeaways
    138. 138. fully leverage existing assets& createnew assetsto leverage @hannah_bo_banna
    139. 139. make sure you claim those linksyou earned @hannah_bo_banna
    140. 140. STOPtalking like an SEO @hannah_bo_banna
    141. 141. attribution linkimage credit @hannah_bo_banna
    142. 142. guest post @hannah_bo_banna
    143. 143. STOPbehaving like an SEO @hannah_bo_banna
    144. 144. don‟t write once & move on, become aregularcontributor @hannah_bo_banna
    145. 145. do *some* stuff thatgets links rather than just doing stuff for links @hannah_bo_banna
    146. 146. Thanks.Any questions? HANNAH SMITH hannah.smith@distilled.net @hannah_bo_banna
    147. 147. Image Credits• Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/• These aren’t the droids you’re looking for - http://flowtationdevices.com/2011/05/04/may-the-fourth-be-with-you/• Rand - http://www.seomoz.org/team/randfish• STFU & GTFO - http://www.hupitgaming.com/forum/26-black-ops/340152-my-2-cents-on-ghost• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/ @hannah_bo_banna
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