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Hannah smith-23787-ways-to-build-links link-love2013

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Hannah smith-23787-ways-to-build-links link-love2013

  1. 1. Hannah SmithSEOmoz Associate.Writer for State of Search & SEO ChicksCaffeine AddictPrincipal Consultant, Distilledhannah.smith@distilled.net@hannah_bo_banna
  2. 2. 23,787Ways to Build Links in 30 Minutes HANNAH SMITH
  3. 3. actually,I don‟t need30 minutes @hannah_bo_banna
  4. 4. Found 23,787 best matches
  5. 5. Found 23,787 best matches
  6. 6. but link building is @hannah_bo_banna
  7. 7. this kind of crap is notsustainable @hannah_bo_banna
  8. 8. has changed… @hannah_bo_banna
  9. 9. Penguin March -http://www.flickr.com/photos/sidereal/76724710/sizes/l/ @hannah_bo_banna
  10. 10. it just got@hannah_bo_banna
  11. 11. SustainableWays to Build Links HANNAH SMITH
  12. 12. feel (kinda) likeRand Fishkin… @hannah_bo_banna
  13. 13. all you need is a
  14. 14. zemantamedia.com @hannah_bo_banna
  15. 15. zemantamedia.com @hannah_bo_banna
  16. 16. over the past 12 months… links @hannah_bo_banna
  17. 17. per link @hannah_bo_banna
  18. 18. do you have
  19. 19. make photos & imagesembeddable @hannah_bo_banna
  20. 20. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
  21. 21. also upload to @hannah_bo_banna
  22. 22. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna
  23. 23. license undercreativecommons @hannah_bo_banna
  24. 24. @hannah_bo_banna
  25. 25. make sure you‟re gettingthe links @hannah_bo_banna
  26. 26. http://www.imageraider.com/ @hannah_bo_banna
  27. 27. http://www.imageraider.com/ @hannah_bo_banna
  28. 28. clearly this works forinfographics @hannah_bo_banna
  29. 29. want anotherexample? @hannah_bo_banna
  30. 30. @hannah_bo_banna
  31. 31. STOPtalking like an SEO @hannah_bo_banna
  32. 32. attribution linkimage credit @hannah_bo_banna
  33. 33. creating
  34. 34. are you inadvertentlybuilding linksfor your hosting platform? @hannah_bo_banna
  35. 35. What the what?!zemantamedia.com @hannah_bo_banna
  36. 36. you want those @hannah_bo_banna
  37. 37. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
  38. 38. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna
  39. 39. got YouTube videos beingembedded? @hannah_bo_banna
  40. 40. zemantamedia.com @hannah_bo_banna
  41. 41. we should ask these people if they’ll link to us…zemantamedia.com @hannah_bo_banna
  42. 42. want to work withexistingcommunities?
  43. 43. so you go & try tointeract… @hannah_bo_banna
  44. 44. @hannah_bo_banna
  45. 45. you‟re met with… @hannah_bo_banna
  46. 46. @hannah_bo_banna
  47. 47. buyadvertising @hannah_bo_banna
  48. 48. make sure links are @hannah_bo_banna
  49. 49. no SEO @hannah_bo_banna
  50. 50. @hannah_bo_banna
  51. 51. you‟ll get thetraffic @hannah_bo_banna
  52. 52. later you may find they‟remore open @hannah_bo_banna
  53. 53. getting PR coverage butno links?
  54. 54. create„people‟pages @hannah_bo_banna
  55. 55. @hannah_bo_banna
  56. 56. sites are often happier tolink to them @hannah_bo_banna
  57. 57. no visiblecontactdetails?
  58. 58. get virtually anyone‟semail @hannah_bo_banna
  59. 59. http://rapportive.com/ @hannah_bo_banna
  60. 60. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
  61. 61. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna
  62. 62. also…follow up @hannah_bo_banna
  63. 63. http://www.boomeranggmail.com/ @hannah_bo_banna
  64. 64. http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples @hannah_bo_banna
  65. 65. got great
  66. 66. “great content producesout-sizedreturns” @hannah_bo_banna
  67. 67. http://www.simplybusiness.co.uk/microsites/productivity/workload-guide/ @hannah_bo_banna
  68. 68. email@hannah_bo_banna
  69. 69. @hannah_bo_banna
  70. 70. domain authority @hannah_bo_banna
  71. 71. but it‟s rarely that @hannah_bo_banna
  72. 72. great content gets youtop-tierguest posts
  73. 73. http://www.simplybusiness.co.uk/microsites/google-analytics-guide/ @hannah_bo_banna
  74. 74. @hannah_bo_banna
  75. 75. domain authority @hannah_bo_banna
  76. 76. http://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/ @hannah_bo_banna
  77. 77. @hannah_bo_banna
  78. 78. domain authority @hannah_bo_banna
  79. 79. http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ @hannah_bo_banna
  80. 80. @hannah_bo_banna
  81. 81. domain authority @hannah_bo_banna
  82. 82. http://www.simplybusiness.co.uk/microsites/guide-business-blogging/ @hannah_bo_banna
  83. 83. @hannah_bo_banna
  84. 84. domain authority @hannah_bo_banna
  85. 85. built something?contact the companies‟ whose tools youused & offer towrite for them @hannah_bo_banna
  86. 86. http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/ @hannah_bo_banna
  87. 87. @hannah_bo_banna
  88. 88. @hannah_bo_banna
  89. 89. domain authority @hannah_bo_banna
  90. 90. STOPtalking like an SEO @hannah_bo_banna
  91. 91. guest post @hannah_bo_banna
  92. 92. @hannah_bo_banna
  93. 93. domain authority @hannah_bo_banna
  94. 94. STOPbehaving like an SEO @hannah_bo_banna
  95. 95. don‟t write once & move on, become aregularcontributor @hannah_bo_banna
  96. 96. done something thatworked?
  97. 97. leverage viacasestudies… @hannah_bo_banna
  98. 98. get yourto write them… @hannah_bo_banna
  99. 99. @hannah_bo_banna
  100. 100. domain authority @hannah_bo_banna
  101. 101. bonus points forsyndication @hannah_bo_banna
  102. 102. @hannah_bo_banna
  103. 103. domain authority @hannah_bo_banna
  104. 104. or write them @hannah_bo_banna
  105. 105. http://www.kogan.com/au/blog/new-internet-explorer-7-tax/ @hannah_bo_banna
  106. 106. domain authority @hannah_bo_banna
  107. 107. a quickfix…
  108. 108. want to do @hannah_bo_banna
  109. 109. but don‟t havegreat data? @hannah_bo_banna
  110. 110. http://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list @hannah_bo_banna
  111. 111. @hannah_bo_banna
  112. 112. http://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value @hannah_bo_banna
  113. 113. domain authority @hannah_bo_banna
  114. 114. bigpicture…
  115. 115. do stuff thatgets links @hannah_bo_banna
  116. 116. rather than doing stufffor links @hannah_bo_banna
  117. 117. charity
  118. 118. @hannah_bo_banna
  119. 119. linking root domains @hannah_bo_banna
  120. 120. answering customer‟sneeds
  121. 121. linking root domains @hannah_bo_banna
  122. 122. reaching customersbefore they know theyneed you
  123. 123. @hannah_bo_banna
  124. 124. linking root domains @hannah_bo_banna
  125. 125. creatingopen sourcesoftware
  126. 126. http://www.testplant.com/products/vine/ @hannah_bo_banna
  127. 127. http://www.apple.com/uk/remotedesktop/resources.html @hannah_bo_banna
  128. 128. domain authority @hannah_bo_banna
  129. 129. BONUS!directories, built for @hannah_bo_banna
  130. 130. http://sourceforge.net/ @hannah_bo_banna
  131. 131. domain authority @hannah_bo_banna
  132. 132. http://download.cnet.com/ @hannah_bo_banna
  133. 133. domain authority @hannah_bo_banna
  134. 134. somethingclose tohome…
  135. 135. @hannah_bo_banna
  136. 136. linking root domains @hannah_bo_banna
  137. 137. takeaways
  138. 138. fully leverage existing assets& createnew assetsto leverage @hannah_bo_banna
  139. 139. make sure you claim those linksyou earned @hannah_bo_banna
  140. 140. STOPtalking like an SEO @hannah_bo_banna
  141. 141. attribution linkimage credit @hannah_bo_banna
  142. 142. guest post @hannah_bo_banna
  143. 143. STOPbehaving like an SEO @hannah_bo_banna
  144. 144. don‟t write once & move on, become aregularcontributor @hannah_bo_banna
  145. 145. do *some* stuff thatgets links rather than just doing stuff for links @hannah_bo_banna
  146. 146. Thanks.Any questions? HANNAH SMITH hannah.smith@distilled.net @hannah_bo_banna
  147. 147. Image Credits• Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/• These aren’t the droids you’re looking for - http://flowtationdevices.com/2011/05/04/may-the-fourth-be-with-you/• Rand - http://www.seomoz.org/team/randfish• STFU & GTFO - http://www.hupitgaming.com/forum/26-black-ops/340152-my-2-cents-on-ghost• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/ @hannah_bo_banna

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