2. CERTIFTCATEOFTHE GUTDE
Thisis to certiff thattheProjectwork titled"A STUDYoF CROSSCULTURAL
pRAcrIcEsIN INTERNATI'NALBUsINEssPRocEssEs*ITH RELI'EN.ETo
MEMPHIS.BP0,,.iS a bonfire work of K. DINESH KUMAR Enroll No:
02103g0016carriedout in partiarfulfiflmentfor the awardof degreeof
MBA InternationalBusinessof pondioherryuniversityunderrny guidance'
Thisprojectwork is originalandnotsubmittedearrierfor theawardof any
degree/diplomaor associateshipof anyotheruniversityAnstitution'
4
/r
,/Z>*/ol
Sijnatureofthedt$-----
Dr.V.JACOBJOHN
PROGRAilMEOFFICER
MrdnrInr[lub olDrvrlopnrnlSludles
79.Stcottdllein Rord,Grndhil{tgar''
Advar,Chcnnal'600020,
Ph:24412589,Mob:9ddd67?RAR
Place:Chennai
Date:bft/*t '-
l l
3. ABSTRACT
Cross-culturetriesto bringtogethersuchrelativelyunrelatedareasasculturalanthropologyand
establishedareasof communication.Its coreis to establishandunderstandhowpeoplefrom
differentculturescommunicatewitheachotherandthecultureof a societycomprisestheshared
Yatues,.understandings,assumptions,and goals
.that
are leamedfrom earliergenerations,
l,liUrnoseabythemembers.ofthepresentdaysocietyandpassedontothesucceedinggenerations.
Primarydatacollectionwasdonethroughstructuredquestionnaire.Secondarydatawas
collectedfromcompanyrecordsandinternet,Researchdesignusedin thisstudywasdescriptive
researchstudydiscoverto answerthequestionswho,what,where,andsometimeshow.It is
alreadyevidentthatdescriptivestudyiswellsuitedwhentheadministratorhasto plan,monitor,
evolve,or evaluateconvientsamplingmethodwasfollowed.Conclusionsweredrawnbasedon
-,'theanalysisof datacollectedfromtheemployeesin thevariousgrades.Statisticaltoolsapplied
il nresimplepercentage,
Recommendationswereprovidedforenhancingthetrainingandtheprocessof personal
policesof theorganization.Thestepforimprovingcross-culturein theorganizationis identified.
Thelevelof individuatandgroupcultureis identifiedin theorganization.thisprojectprovide
i.rdetailedinformationaboutcrossculture,wheredoesit resideandwhatdoesit do .SITELcan
crossculturecommunication,jobenrichment,jobenhancement,andselfdevelopment
methodto improvethecrossculture.
ii
5. #1&i
{r
ffi:^ryl
if,
$SummetlandConclusions
ii
$. Only30%of the resPondents
{r clients.
,1. Only32%of the resPondents
people.
Agreewith the culrentprotocolfor international
saidcrossculturalCompetitionbring out thebestin
thatwithoutanyhelPfromothers
their own feetto comPletetheir
!
, ; )
I
.l
l
t:
n
i .
Only56%of therespondentsarestronglyDisagree
internationalteammembe;stheyhaveto standon
lr
..1 o
i
projects.
only30%oftherespondentsarestronglyAgreethattheiropinionovertheinternational
crossteammusttakeprecedenceovertherightsofindividuals.
Only 48% of the respondentsstronglyagreethatthey needto follow the overseas
workingprocedures
Only48%of,therespondentsarestronglyAgreethatclearinformationandtasksare
essentialforpeopleto abletodotheirbest'
only 48%of the respondentsarestronglyAgreethatrespectingcrossculturalteam
issueswhileworkingonoverseasprojectisimportanttobeableto getresultsquickly'
Majorityof therespondents79YoarestronglyAgreethatflexibiliryiskeyto successin a
crossculturalworkingenvironment'
Only32% of therespondentsstronglyAgreethatmostpeopledobestwhentheyarein a
crossculturalteam'
Only30%of theresPondents
traditionsandPractices.
Agreeit is importantfor peopleto acceptotherculture'
i,,r o
I
i ,
l .' j a
)'
I
i l
65
6. o Mosrof the respondents 56%arestrongtyAgreethatthosewith disadvantagesin a
cross-culturalenvironmentmustbetreatedasequals'
o Only 38%oftherespondentsarestronglyAgreesuccessrequiresa long'termviewof
cross-culturalinternationalteambuilding.
o Only 4go/ooftherespondentsarestronglyAgreethatIndividualrightsarekeyto a free
sciciety,
66
7. BIBLIOGRAPHY
o JosephTrimmerandTally wamock,understandingothers:culturalandcross'
. culturalstudiesandtheTeachingof Literatureurbana'IL: Nationalcouncilof
TeachersofEnglish,1992'
o wilsonHanis,Thewombof spaoe(westport:Greenwood'1983):xviii'
. wilson Harris,the unfinishedGenesisof the lmagination'ed' AndrewBundy'
LondonA''lewYork:Routledge'I999'
o EveretrM, Rogers,williamB.Hart,& YoshitakaMiike(2002)'EdwardT' Halland
theHistoryof Interoulturalcommunication:TheunitedStatesandJapan'Keio
CommunicationReviewNo' 24'l'5' Accessible
athttp://www.mediacom.keio.acjp/publication/pdf2002/review24/2.pdf.
oBartell,M.(2003).Internationalizationofuniversities:Auniversitycul
framework.HigherEducation'45(1)'44'48'49'
o HansKdchler(ed.),culturalself-comprehensionof Nations'Ttlbingen:Erdmann
l978,ISBN978'3771103118'FinalResolution'p'142'
7 l
