1. CYBERJOY MARKETING & SALES PLAN 2014 - 2017 MARKETING ANNEXURE
QUESTION 1: WHAT BUSINESS ARE YOU IN?
Define the business you are in:
- Career Jump is an online career portal populated with the personal profiles of a wide variety of job seekers with higher
education qualifications, or working towards sych qualifications
What was the turnover and market share the past years:
Year 2010 2011
Turnover R - R 200 000
Market Share 0% 2%
To what extend do Career Jump want to Grow the next three years
Year 2011/12 2012/13 2013 2014
Turnover R 500 000 R 2 000 000 R 4 000 000 R 8 000 000
Market Share 1% 2% 5% 5%
QUESTION 2: WHAT IS THE TARGET MARKET SEGMENTS (TMS)
TOTAL TMS TARGET MARKET SEGEMENTS EXAMPLE OF TMS TMS POTENTIAL
TMS 1 Families Families with ADSL 2Meg Line
100 000
TMS 2 Corporate Mica Group; Essential Group; Goodyear
100 000
TMS 3 Education Government Schools/Kolleges/Universities
5 000
TMS 4 Education Private AdvTech Grp/Cornwill Colleges/ 1 000
QUESTION 3: WHAT PRODUCTS DO YOU OFFER
Product Grp 1 SERVICES 1 SERVICES 2 SERVOICES 3 SERVICES 4
TARGET MARKET SEGMENTS TMS Potential CHEETAH ENTERTAINMENT COMPANIES EDUCATION GOV EDUCATION PRIV
TMS 1: Families 100 000 YES YES
TMS 2: Companies 100 000 YES YES YES
TMS 3: Education Government 5 000 YES YES YES YES
TMS 4: Educational Private 1 000 YES YES YES YES
MARKETING ANNEXURE 1 of 2

2. QUESTION 4 A: WHAT IS THE MARKET POTETIAL
MONTHLY
Product Grp 1 SERVICES 1 SERVICES 2 SERVOICES 3 SERVICES 4 TOTAL
PRODUCT GROUPS
PRODUCT DISCRIPTION CHEETAH ENTERTAINMENT COMPANIES EDUCATION GOV EDUCATION PRIV MARKET
PRICE R 1 500.00 R 200.00 R 500.00 R 200.00 R 500.00 POTENTIAL
Once Off PER MONTH Per month Per month Per Month PER MONTH
TMS 1: Families 100 000 150 000 000 20 000 000 170 000 000
- CheeTah 1% 1 000 1 500 000 200 000 1 700 000
TMS 2: Companies 100 000 150 000 000 50 000 000 200 000 000
- CheeTah 1% 1 000 1 500 000 500 000 2 000 000
TMS 3: Education Government 5 000 7 500 000 1 000 000 8 500 000
- CheeTah 10% 500 750 000 100 000 850 000
TMS 4: Educational Private 1 000 1 500 000 1 000 000 2 500 000
- CheeTah 5% 50 75 000 25 000 100 000
TOTAL MARKET POTENTIAL 309 000 000 20 000 000 50 000 000 1 000 000 1 000 000 381 100 000
TOTAL % MARKETED 3 825 000 200 000 500 000 100 000 25 000 4 650 000
QUESTION 5: CYBERJOY SALES FORECAST 2014/15/
PRODUCT GROUPS Product Grp 1 SERVICES 1 SERVICES 2 SERVOICES 3 SERVICES 4
PRODUCT DISCRIPTION CHEETAH ENTERTAINMENT COMPANIES EDUCATION GOV EDUCATION PRIV
PRICE R 1 500.00 R 200.00 R 500.00 R 200.00 R 500.00
Once Off PER MONTH Per month Per month Per Month
TMS 1: Families Market Potential 100 000 100 000
R Value 150 000 000 20 000 000
Sales Forecast 1% 1 000 1 000
R Value 1 500 000 200 000 1 700 000
TMS 2: Companies 100 000 100 000
R Value 150 000 000 50 000 000
Sales Forecast 1% 1 000 1 000
R Value 1 500 000 500 000 2 000 000
TMS 3: Education GMovaerrknemt Peontential 5 000 5 000
Government R Value 7 500 000 1 000 000
Sales Forecast 10% 500 500
R Value 750 000 100 000 850 000
TMS 4: EducationalMPraivrkaetet Potential 1 000 1 000
Private R Value 1 500 000 500 000
Sales Forecast 5% 50 50
R Value 75 000 25 000 100 000
Total Market Potential 309 000 000 20 000 000 50 000 000 1 000 000 500 000 380 500 000
TOTAL FORECAST 3 825 000 200 000 500 000 100 000 25 000 4 650 000
MARKETING ANNEXURE 2 of 2