Telemarketing Call Centers have come a long way. Here are four ways to use it to drive revenue.

1. Telemarketing Call Centers have come a long
way. Here are four ways to use it to drive revenue.

2. In today's day and age of word-of-mouth marketing
and viral advertising, social media seems to be all
the rage. And you may find yourself wondering if
your traditional telemarketing initiatives are still
relevant. Ok, so admittedly the image of a
telemarketing call center is not be as sexy as
diving into a Facebook page, having a Twitter
presence, or posting on a blog, but it's still a
critical tactic in moving the needle in your
business.

3. It’s just as personal, yet it’s much more targeted and
relevant. Here are a few reasons a telemarketing
call center should be considered in your sales
mix when you're looking to:
◦ build brand awareness
◦ drive revenue for your product or service
◦ promote a special offer
◦ increase customer satisfaction

4. Telemarketing is interactive, a personal
conversation between Dialogue Marketing and a
prospective customer. You have a potential
customer’s captive attention, which is an
interpersonal opportunity to position your product
directly and gauge customer sentiment/feedback.

5. While you're capturing the opportunity of this one-to-
one interaction, it's a customized way to drive
sales and revenue that's unique to each individual.
A telemarketing call center can find ways to upsell
and cross sell against your current database. Use
data that you already have to keep the momentum
alive with customers who are already a fan of your
product or service.

6. Promotions are a proven tactic – think of it as a
reason to call with good news! Special offers and
promotional discounts are ways to get new
customers in the door. Consider using a
telemarketing call center to feature a new product
or offer a discount for bulk or advanced
purchases. Promotions and discounts are often
the catalysts to consumer trial.

7.  A telemarketing call center can be used to follow
up with customers after the transaction to get
feedback on your product or service. This is a
win/win situation, because you not only get crucial
input on your products, but the customer feels like
you really care about their satisfaction, and is
likely to give you a more positive rating just for
caring. See a related blog post on handling
customer input here.

8. Can you still look at social media as a viable way to
drive business? Of course. But be sure that you’re
not losing sight of that one to one interaction
between you and your consumers to come up with
targeted and highly personalized solutions.

9. Dialogue Marketing goes beyond traditional call center
services to improve business’s relationships with their
customers by recognizing and responding to market
trends that result in high touch/high value customer
experiences. By combining a dynamic
culture, passion, and innovation we work to
enhance each stage of the customer
lifecycle for the following industries:
blood donor recruiting,
communications, consumer products,
ecommerce, insurance, financial, non-profits, and
lending. Visit http://www.dialogue-marketing.com/ to
learn more.