Vodacom has become the leading operator in South Africa today with an estimated 31.5 million customers as of 31 March 2014. See 5 things that Vodacom does that other operators can learn from here: http://www.amgoo.com/blog/5-things-that-vodacom-does-that-other-operators-can-learn-from First established in 1994 as a 50/50 partnership between the South African state-owned telecoms monopoly Telkom and Vodafone, Vodacom has become the leading operator in South Africa today with an estimated 31.5 million customers as of 31 March 2014. As the first MNO in the country, Vodacom launched the first GSM services in SA and pioneered innovative approaches in communication such as free voicemail, affordable text messaging and of course the immensely popular ‘Please Call Me’. While all of this has attributed to its initial success locally, there is a lot more to what Vodacom does that has established it as an influential player in the industry and as a global force internationally. Let’s take a look at 5 things that make Vodacom stand out from the rest

1. 5 things that Vodacom does that other operators can
learn from
amgoo.com /blog/5-things-that-vodacom-does-that-other-operators-can-learn-from
Jul 11, 2014 12:30:00 PM

2. Yebo, Gogo
First established in 1994 as a 50/50 partnership between the South African state-owned telecoms
monopoly Telkom and Vodafone, Vodacom has become the leading operator in South Africa today with
an estimated 31.5 million customers as of 31 March 2014. As the first MNO in the country, Vodacom
launched the first GSM services in SA and pioneered innovative approaches in communication such as
free voicemail, affordable text messaging and of course the immensely popular ‘Please Call Me’. While
all of this has attributed to its initial success locally, there is a lot more to what Vodacom does that has
established it as an influential player in the industry and as a global force internationally.
Let’s take a look at 5 things that make Vodacom stand out from the rest:
1) Vodacom’s passion for the people
Established in 1999, the Vodacom Foundation is actively involved in bringing about social change
through its communications solutions, investing in a number of communities that specifically focus on
education, health, combating gender-based violence and volunteering in South Africa. In 2009, the
Vodacom Foundation celebrated its 10th anniversary by contributing more than half a billion ZAR to
community projects in Africa. If this wasn’t enough, Vodacom recently gave every one of its customers
on the South African network a gigabyte of data to give back to its supporters and simultaneously
encourage people to start using data services. Two birds with one stone!
2) Vodacom promoting innovative initiative from its employees
In the competitive world that is the mobile sector innovative solutions to the problems facing most
operators today are highly prized and Vodacom knows this better than anyone. Vodacom recently
challenged its employees to submit business-changing innovations, with inventors of ideas

3. implemented by the company standing the chance to win ZAR1 million (US$95,312). Talk about a
lucrative incentive to get the creative juices flowing.
3) Vodacom supports its sports
Vodacom is the brand behind many sporting events and high-profile sports sponsorships in the
country. This is great for any brand looking to leverage the publicity that a lot of these teams or
individuals get, and Vodacom does this not only for advertising purposes but
to raise awareness for charities they have adopted and funded through their Foundation with the help
of local sports heroes.
4) Vodacom’s competitive pricing and banking on the data surge
Vodacom has always had very competitive pricing and now pre-paid users pay as little as seven cents
a minute using one of Vodacom's power bundles. On top of this Vodacom's data volume is up 80% this
year (Vodacom offers the highest average mobile broadband speeds in the country at 7.6Mbps) and by
introducing affordable smartphones into the market, some of which are below the $45 mark, they intend
to increase data consumption and get even more people to be utilizing data services.
5) Vodacom’s continued investment in network infrastructure
This year Vodacom intends pumping R9bn into network upgrades and expansion this to accommodate
the rising data needs of South Africans and expand their total 3G coverage which is already at 92%.
The telecoms industry is very a much a get out what you put in industry and Vodacom understands this
principle. Providing the investment to create the capacity for expansion is crucial for any provider to
grow in the competitive industry that is the telecoms world.
Vodacom truly is a leader in the telecoms industry in South Africa! With its involvement in local
communities, competitive pricing and its innovation in the industry, it is definitely a telco that others can
draw inspiration from!
Why not take a look at our range of affordable smartphones in our price list!
Topics: Operators