Op 13 november 2018 gaf horsum een gastcollege rond "Change Management" aan de bachelorstudenten van de richting Bedrijfskunde van de Artevelde Hogeschool. De meer dan 300 studenten leerden wat veranderingsmanagement precies is. Aan de hand van een fictieve case werden 2 "changemodellen" besproken:
- het 8-stappen model van Kotter (Leading Change, John P. Kotter, Harvard Business Review Press, 1996);
- de 6 batterijen van verandering van de Vlerick professoren De Prins, Letens en Verweire (Six Batteries of Change, Peter de Prins et al., Uitgeverij Lannoo, 2017).
Process mining explained by an example | Episode 6horsum
During this week’s episode 6, we discuss on the one hand the most important interactions between SmartCoaters. On the other hand, we identify the paths smartphones traverse throughout the locations of SmartCoat Inc.
Process mining explained by an example | Episode 5horsum
In this episode, we focus on the time aspect of the logistics process at SmartCoat. First of all, we identify in the end-to-end process in which process steps important waiting time is located. Next, we search for process loops. And finally, we zoom in on the coating and testing part of the logistics process.
Process mining explained by an example | Episode 3: process deviationshorsum
In this week’s episode, we inform Marie about the principal deviations in her logistics process. As such, Marie can fine-tune her business process based on actual data.
Process mining explained by an example | Episode 1horsum
Do you sometimes think: big data, process mining, data analytics… interesting, but not beneficial within my company? horsum would like to show you the contrary. You will quickly understand how new insights in your in-house data offer you additional competitive advantages.
Over the next eight weeks, we present one central case: the logistics process at SmartCoat Inc. This week, we meet Marie - CEO of SmartCoat Inc. Marie shortly portrays her company and gives more information about the logistics process at SmartCoat Inc. She is very curious about how we will offer her new insights by using data from her ERP system. Do you follow along during the coming weeks?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Process mining explained by an example | Episode 6horsum
During this week’s episode 6, we discuss on the one hand the most important interactions between SmartCoaters. On the other hand, we identify the paths smartphones traverse throughout the locations of SmartCoat Inc.
Process mining explained by an example | Episode 5horsum
In this episode, we focus on the time aspect of the logistics process at SmartCoat. First of all, we identify in the end-to-end process in which process steps important waiting time is located. Next, we search for process loops. And finally, we zoom in on the coating and testing part of the logistics process.
Process mining explained by an example | Episode 3: process deviationshorsum
In this week’s episode, we inform Marie about the principal deviations in her logistics process. As such, Marie can fine-tune her business process based on actual data.
Process mining explained by an example | Episode 1horsum
Do you sometimes think: big data, process mining, data analytics… interesting, but not beneficial within my company? horsum would like to show you the contrary. You will quickly understand how new insights in your in-house data offer you additional competitive advantages.
Over the next eight weeks, we present one central case: the logistics process at SmartCoat Inc. This week, we meet Marie - CEO of SmartCoat Inc. Marie shortly portrays her company and gives more information about the logistics process at SmartCoat Inc. She is very curious about how we will offer her new insights by using data from her ERP system. Do you follow along during the coming weeks?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
7. gastcollege change management
horsum
november ’18
7
wie is horsum - het team doorheen de jaren
2011
2014
2016
2017-2018
Eerste werknemer
Medezaakvoerder
1 bestuurder
3 consultants
1 Office & Reporting manager
Nu
Vier vacatures
12. horsum werft aan | verdien 300 EUR aan cadeaubons via ons
referral programma*
* Als enige voorwaarden stellen we dat de kandidaat in kwestie effectief door horsum wordt aangenomen EN de kandidaat bij het eerste solliciatiegesprek
aangeeft dat hij/zij via jouw doorverwijzing op onze jobpagina terecht gekomen is. Succes!
19. gastcollege change management
horsum
november ’18
19
“Change is hard because people overestimate the
value of what they have and underestimate the value of
what they may gain by giving that up.”
Charles Kettering
23. Familie Zonneveld
Georges
Weduwnaar
57 jaar
CEO Zonneveld NV
Katrien
Gehuwd – 2 kinderen
34 jaar
Productie-
verantwoordelijke
Zonneveld NV
Jeroen
Single
31 jaar
Financieel, HR & IT
verantwoordelijke
Zonneveld NV
24. gastcollege change management
horsum
november ’18
24
ZONNEVELD
METAALCONSTRUCTIE
Ondernemingsactiviteit:
Vervaardigen van de meest uiteenlopende toepassingen in inox, staal
en aluminium.
25. gastcollege change management
horsum
november ’18
25
ZONNEVELD
METAALCONSTRUCTIE
Ondernemingsgeschiedenis:
• 1983 Oprichting door Georges Zonneveld
• 1985 Eerste medewerker komt in dienst
• 1991 Aankoop volledig geautomatiseerde lasrobot om de
productiecapaciteit te vergroten en te groeien
• 1999 Sterke groei vraagt meer ruimte en uitbreiding van 4.500
m² wordt gerealiseerd
• 2009 Dochter Katrien start als productieverantwoordelijke
• 2011 In het kader van een optimalisatieoefening van de
productieflow, wordt de productie voor 7.000 m²
uitgebreid en biedt Zonneveld werk aan 47
gemotiveerde medewerkers.
• 2014 Zoon Jeroen versterkt de boekhoudafdeling
• 2017 Zonneveld Metaalconstructie NV wordt Oost-Vlaams
ambassadeur Ondernemen
26. gastcollege change management
horsum
november ’18
26
ZONNEVELD
METAALCONSTRUCTIE
Kerncijfers 30 juni 2017:
[Periode 1 juli 2017 – 30 juni 2017]
Omzet 11,9 mio
80% België
8% Nederland
12% Andere
Winst na belastingen 0,4 mio
3,4% van omzet
Aantal werknemers 63 werknemers
45 arbeiders
18 bedienden
29. gastcollege change management
horsum
november ’18
29
Intake meeting met de
CEO
Begin vorig jaar zijn we begonnen met project Sunshine. De
bedoeling van dit project was het bouwen en implementeren van
een nieuw IT-systeem.
Hoewel sommige collega’s twijfels hadden over de noodzaak van
een nieuw IT-systeem, was ik er 100% van overtuigd dat dit nodig
was om de concurrentie voor te blijven en flexibeler te kunnen
werken. Ze zullen later wel merken hoe belangrijk het was. Ik ben
ten slotte nog steeds de CEO.
Jeroen en ik hebben onze schouders onder dit project gezet en
hebben geprobeerd de andere werknemers hier zo weinig
mogelijk mee lastig te vallen, zodat zij zich konden focussen op
hun werk.
We zijn er nog altijd van overtuigd dat het project ons op de lange
termijn enorme voordelen gaat leveren ook al zien de werknemers
deze nu nog niet. We zijn van plan om binnen een jaar feedback te
verzamelen en de nodige aanpassingen te doen.
30. gastcollege change management
horsum
november ’18
30
Model #1: “Acht stappen in het veranderproces” (Kotter, 1996)
Stap 1: Urgentiebesef vestigen
Stap 2: Een leidende coalitie vormen
Stap 3: Een visie en strategie ontwikkelen
Stap 4: De veranderingsvisie
communiceren
Stap 5: Een breed draagvlak creëren
Stap 6: Kortetermijnresultaten realiseren
Stap 7: Consolideren en in beweging
blijven
Stap 8: Nieuwe benaderingen verankeren
in de cultuur
32. gastcollege change management
horsum
november ’18
32
Begin vorig jaar zijn we begonnen met project Sunshine. De
bedoeling van dit project was het bouwen en implementeren van
een nieuw IT-systeem.
Hoewel sommige collega’s twijfels hadden over de noodzaak van
een nieuw IT-systeem, was ik er 100% van overtuigd dat dit nodig
was om de concurrentie voor te blijven en flexibeler te kunnen
werken. Ze zullen later wel merken hoe belangrijk het was. Ik ben
ten slotte nog steeds de CEO.
Jeroen en ik hebben onze schouders onder dit project gezet en
hebben geprobeerd de andere werknemers hier zo weinig
mogelijk mee lastig te vallen, zodat zij zich konden focussen op
hun werk.
We zijn er nog altijd van overtuigd dat het project ons op de lange
termijn enorme voordelen gaat leveren ook al zien de werknemers
deze nu nog niet. We zijn van plan om binnen een jaar feedback te
verzamelen en de nodige aanpassingen te doen.
Stap 1: Urgentiebesef vestigen
Stap 2: Een leidende coalitie vormen
Stap 3: Een visie en strategie ontwikkelen
Stap 4: De veranderingsvisie
communiceren
Stap 5: Een breed draagvlak creëren
Stap 6: Kortetermijnresultaten realiseren
Stap 7: Consolideren en in beweging
blijven
Stap 8: Nieuwe benaderingen verankeren
in de cultuur
Model #1: “Acht stappen in het veranderproces” (Kotter, 1996)
33. gastcollege change management
horsum
november ’18
33
Begin vorig jaar zijn we begonnen met project Sunshine. De
bedoeling van dit project was het bouwen en implementeren van
een nieuw IT-systeem.
Hoewel sommige collega’s twijfels hadden over de noodzaak van
een nieuw IT-systeem, was ik er 100% van overtuigd dat dit nodig
was om de concurrentie voor te blijven en flexibeler te kunnen
werken. Ze zullen later wel merken hoe belangrijk het was. Ik ben
ten slotte nog steeds de CEO.
Jeroen en ik hebben onze schouders onder dit project gezet en
hebben geprobeerd de andere werknemers hier zo weinig
mogelijk mee lastig te vallen, zodat zij zich konden focussen op
hun werk.
We zijn er nog altijd van overtuigd dat het project ons op de lange
termijn enorme voordelen gaat leveren ook al zien de werknemers
deze nu nog niet. We zijn van plan om binnen een jaar feedback te
verzamelen en de nodige aanpassingen te doen.
Stap 1: Urgentiebesef vestigen
Stap 2: Een leidende coalitie vormen
Stap 3: Een visie en strategie ontwikkelen
Stap 4: De veranderingsvisie
communiceren
Stap 5: Een breed draagvlak creëren
Stap 6: Kortetermijnresultaten realiseren
Stap 7: Consolideren en in beweging
blijven
Stap 8: Nieuwe benaderingen verankeren
in de cultuur
Model #1: “Acht stappen in het veranderproces” (Kotter, 1996)
34. gastcollege change management
horsum
november ’18
34
Begin vorig jaar zijn we begonnen met project Sunshine. De
bedoeling van dit project was het bouwen en implementeren van
een nieuw IT-systeem.
Hoewel sommige collega’s twijfels hadden over de noodzaak van
een nieuw IT-systeem, was ik er 100% van overtuigd dat dit nodig
was om de concurrentie voor te blijven en flexibeler te kunnen
werken. Ze zullen later wel merken hoe belangrijk het was. Ik ben
ten slotte nog steeds de CEO.
Jeroen en ik hebben onze schouders onder dit project gezet en
hebben geprobeerd de andere werknemers hier zo weinig
mogelijk mee lastig te vallen, zodat zij zich konden focussen op
hun werk.
We zijn er nog altijd van overtuigd dat het project ons op de lange
termijn enorme voordelen gaat leveren ook al zien de werknemers
deze nu nog niet. We zijn van plan om binnen een jaar feedback te
verzamelen en de nodige aanpassingen te doen.
Stap 1: Urgentiebesef vestigen
Stap 2: Een leidende coalitie vormen
Stap 3: Een visie en strategie ontwikkelen
Stap 4: De veranderingsvisie
communiceren
Stap 5: Een breed draagvlak creëren
Stap 6: Korte termijn resultaten
realiseren
Stap 7: Consolideren en in beweging
blijven
Stap 8: Nieuwe benaderingen verankeren
in de cultuur
Model #1: “Acht stappen in het veranderproces” (Kotter, 1996)
35. gastcollege change management
horsum
november ’18
35
Model #2: “Six batteries of change” (Peter De Prins et al., 2017)
• “Effective change is all about managing energy”
• “There are six key areas in your organization that must be
energized for change to be successful”
• Rational and emotional batteries
De prins, P., Letens G., & Verweire K. (2017).
SIX BATTERIES OF CHANGE. Leuven:
LannooCampus
37. Duidelijke
strategische
richting
Krachtige
management-
infrastructuur
Actieplanning en
implementatie
Sterke band met
werknemers
Gezonde cultuur
Ambitieus topteam
RATIONEEL/FORMEEL
EMOTIONEEL/INFORMEEL
STRATEGISCH
OPERATIONEEL
Model #2: “Six batteries of change” (Peter De Prins et al., 2017)
• Wees een rolmodel voor verandering.
• Spendeer voldoende tijd aan het bouwen van
een echt team, geen pseudoteam.
• Creëer een gevoel van ‘divine discontent’ dat
ervoor zorgt dat de organisatie in actie schiet.
Formuleer een inspirerende aspiratie die de
organisatie stimuleert en motiveert om van koers
te veranderen.
38. Duidelijke
strategische
richting
Krachtige
management-
infrastructuur
Actieplanning en
implementatie
Sterke band met
werknemers
Gezonde cultuur
Ambitieus topteam
RATIONEEL/FORMEEL
EMOTIONEEL/INFORMEEL
STRATEGISCH
OPERATIONEEL
Model #2: “Six batteries of change” (Peter De Prins et al., 2017)
• Maak duidelijke keuzes voor je concurrentieel
speelveld en thema.
• Trek de nodige tijd uit voor een degelijk strategie-
ontwikkelingsproces.
• Vul sessies voor het formuleren van de strategie
aan met sessies voor strategie-analyse.
39. Duidelijke
strategische
richting
Krachtige
management-
infrastructuur
Actieplanning en
implementatie
Sterke band met
werknemers
Gezonde cultuur
Ambitieus topteam
RATIONEEL/FORMEEL
EMOTIONEEL/INFORMEEL
STRATEGISCH
OPERATIONEEL
Model #2: “Six batteries of change” (Peter De Prins et al., 2017)
• Manage het geheel door een strategiekaart te
maken.
• Doe aan strikt timemanagement via solide
capaciteit- en prioriteitenmanagement.
• Ontwikkel een geschikte rapporterings- en
vergaderinfrastructuur.
• Bouw een kennismanagementsysteem uit.
40. Duidelijke
strategische
richting
Krachtige
management-
infrastructuur
Actieplanning en
implementatie
Sterke band met
werknemers
Gezonde cultuur
Ambitieus topteam
RATIONEEL/FORMEEL
EMOTIONEEL/INFORMEEL
STRATEGISCH
OPERATIONEEL
Model #2: “Six batteries of change” (Peter De Prins et al., 2017)
• Begin met het ‘waarom’.
• Ontwikkel een A3-projectcharter.
• Organiseer teamevenementen.
• Investeer in een flexibele methodologie.
• Bed de resultaten in in een omgeving van
zelfsturende teams.
43. Meest significante energievreters
1. Zelfzuchtige noden van de topmanagers zijn belangrijker dan de
collectieve doelstellingen.
2. De leden van ons topteam vertrouwen elkaar niet.
3. Het topteam heeft geen duidelijk mandaat en mist steun.
4. Nieuwe initiatieven worden beantwoord met ‘neen’.
5. De organisatie ziet haar werknemers puur als middelen om de prestaties
te verhogen.
6. Het topteam is er niet in geslaagd significante budgetten vrij te maken.
7. De organisatie slaagt er niet in info te verzamelen over hoe goed ze
beantwoord aan de klantenbehoeften.
8. Als er dingen misgaan, wordt de schuld bij de buur gelegd.
9. De meeste mensen geloven dat verandering te snel gebeurt .
10.Er ontbreken opleidingen en trainingen.
44. Meest significante energiebronnen
1. De veranderingsvisie is inspirerend.
2. De strategie schetst duidelijk wie niet te bedienen en wat niet te voorzien.
3. We leiden onze belangrijkste veranderingsinitiatieven zelf.
4. Onze individuele veranderingsinitiatieven vertrekken vanuit een sterke
“waarom”.
5. Onze organisatie heeft duidelijke toegevoegde waarde bepaald voor onze
klantensegmenten.
6. We gebruiken prototypes en experimenteren om de waarde en het risico
van alternatieve oplossingen te beoordelen.
7. We beperken aantal veranderingsinitiatieven.
8. We identificeren telkens best practices en opportuniteiten.
9. Veranderingsinitiatieven lopen zowel top-down als bottom-up.
10.We evalueren periodiek de afwijking.
45. gastcollege change management
horsum
november ’18
45
Conclusie
“When your batteries are fully charged, your organization will be
generating enough energy to deal with change effectively.
If, on the other hand, your batteries are running on empty, any
change you initiate will be expensive, time consuming and short-
lived.”
48. Communicatie
Bedrijfsbrede communicatie (kick-off
presentatie, e-mail, ...)
Leg duidelijk uit waarom
Voorzie een mascotte / herkenbare
communicatie
Leg nadruk op positieve verandering (=geen
ontslagen)
Betrokkenheid
Stel een gemixt projectteam samen – uit
meerdere departementen
Betrek kritische personen op een cruciale
manier
Vraag uitdrukkelijke “sponsoring” van
management
Uitvoering
• Ga vooraf na welke energie
aanwezig is en of er geen
“moeheid” in de organisatie is
• Pols naar de verwachtingen en
vraag input (enquête)
1
2
3
wat is change management - tips bij nieuw project
49. Communicatie
Stuur periodieke communicatie
over vooruitgang project
Communiceer succes
Uitvoering
Volg periodiek het actieplan op
Blijf engagement van
management uitspreken
Vier successen en mijlpalen
Betrokkenheid
Interview / workshops zorgen voor
betrokkenheid. Zorg dat mensen zelf
voorstellen
Valideer met voldoende stakeholders
en sleutel aan oplossing
Voorzie tijd voor project bij
medewerkers
4
5
6
wat is change management - tips bij nieuw project
50. Communicatie
Betrokkenheid
• Voorzie duidelijke rolverdeling
nieuwe situatie
Uitvoering
• Blijf nieuwe situatie opvolgen – zeker
in de kritische eerste weken na
nieuwe situatie
7
8
9
• Communiceer een “officiële” start
van de nieuwe situatie
• Communiceer positieve resultaten na
enkele weken/maanden
wat is change management - tips bij nieuw project
54. horsum
Dok Noord 4C bus 205
B-9000 Gent
+32 9 378 38 28
info@horsum.be
www.horsum.be
Editor's Notes
Cédric
Cédric
1:46
[horsum – Dennis Houthoofd]
[horsum – Dennis Houthoofd]
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