Find out who has Google+ sussed in Kent.

1. The BIG Social Media Audit
We evaluate 20 Kent
organisations to see
how they are using the
main key platforms
deeson-creative.co.uk
Authored by Emily Turner and •
deeson-creative.co.uk Jordan Hammond
@deesoncreative
@deesoncreative
© Copyright 2014 Deeson Group
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2. deeson-creative.co.uk
@deesoncreative
emilyt@deeson.co.uk
lizzieh@deeson.co.uk
01227 469060

3. The big Deeson
audit – how are Kent
organisations using
social media?
Who can we look to in Kent for inspiration across the main platforms, as well as emerging
ones?
The Deeson Creative team has completed a big audit of 20 local organisations, both in the
public and private sector.
We’ve been using our benchmarking tool to look at performance across nine platforms,
including Facebook, Twitter, YouTube, LinkedIn, Pinterest, Vine, Instagram, Flickr and Google+.
WHY SOCIAL MEDIA?
We know social media is a burning issue from our monthly Socialbury knowledge sharing
events, which brings together senior representatives from the county’s leading organisations.
Organisations have told us they are finding social media useful and exciting, but also a
resource drain, tricky to keep up with, difficult to measure, and hard to integrate in an
organisation’s culture.
THE BENCHMARKING PROCESS
We examined brand consistency, page set up, post frequency, response rate, engagement
levels, design customisation, community management, social etiquette and use of rich content.
There was a maximum score of 30 points per platform.
THE ORGANISATIONS UNDER THE MICROSCOPE
We audited: Visit Kent, Dover Castle, Canterbury Cathedral, Chatham Dockyard, The
Aspinall Foundation, Saga Holidays, Port of Dover, Manston Airport, P&O Ferries, DFDS
Seaways, Kent Police, Kent Fire & Rescue Service, Kent Community Health Trust, South
East Coast Ambulance Service, Kent County Council, University Kent, Canterbury Christ
Church University, Canterbury College, K College and Midkent College.
deeson-creative.co.uk •
@deesoncreative
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4. The Big Deeson Audit
Who’s growing SEO?
HIGHEST SCORE
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GOOGLE+ GIANTS: Kent Police, Saga Holidays, DFDS Seaways and K College
HIGHEST GOOGLE+ SCORE
Kent Police ramped up the points for making the
most of Google+ with a comprehensive ‘about us’
section, which signposts to their other social media
platforms, as well as strong branding and video
content. Although relatively new to Google+, Kent
Police has started to pave a way with interesting
content. Have a look here.
There is a well-known saying that the only person who
likes Google+ is Google. Our audit of 20 organisations
showed that engagement levels were non-existent
and we couldn’t see any +1s on recent posts.
• Content – Make the most of your content and take
time to evaluate which type is best for which platform
• SEO – Make your content easy to find by using
search terms and hashtags in posts and copy
accompanying video and photos
• Branding – Your page needs to have visual impact so
add your look and feel to areas that can be customised.
Aim for each post to include a photo or video
WHO'S ON GOOGLE+?
TIPS AND CONSIDERATIONS
Fourteen organisations have established a
Google+ page, but only ten have updated posts
recently. Some have forgotten their page and one
organisation hasn’t posted for a couple of years.
Quite a few haven’t yet linked up their YouTube
pages, which saves posting time.
NOT ON
GOOGLE+
Our audit uncovered:
• Placeholding – Some organisations have
reserved their space but have yet to fill in their
profile, leaving them at risk of unofficial pages.
It’s easy to fill in your organisation details, web
address and link up your YouTube accounts
deeson-creative.co.uk •
@deesoncreative
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