The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work. Do you use and take advantage of your "billion transistors device" which both you and your client carry every day and waking hours? Watch this video https://youtu.be/Y1DJdEqqAfw Smart Real Estate professional unfair advantage Why and How to be two steps ahead of your competitions. Hyper Local Marketing. Old mass media Printed material : Newspapers, magazines, flyers Radio Television Movies - Theaters Video games Music and podcasts Internet - Web pages, Blogs, RSS feeds and Social media New mass media Smartphone and devices (Knowledge Age) - All of the above seven (7) resides on the 8th Mass Media Test how does it work On your mobile device ( yes Mobile phone) Click on www.topbestrealestate.com/ Click on "text us" or "call us" , we will send you the detail on how wto own your own mobile website . Over 90% of your clients have a mobile and/or smartphone. In today’s modern world, people are either asleep or connected. The adoption rate of mobile is twice (2) that of the internet, three (3) times that of social media, and ten (10) times faster than PCs. In Real Estate: 92% of home buyers start their quest online. 75% of clients hire the 1st agent they contact and call. 50% of home buyers use mobile web site or app last year. There are 6.8 billion people on the planet. 4.0 billion of them own a mobile phone, but only 3.5 billion of them own a toothbrush.

1. Hyper Local
Real Estate Marketing
Smart Real Estate professional unfair advantage
Why and How to be two steps ahead of your competitions. Hyper Local
Marketing.

2. Introduction
Smart Real Estate professional unfair advantage
Why and How to be two steps ahead of your competitions. Hyper Local
Marketing.
Top
Real Estate
Best
.com

3. Discussion Summary
1. David Khorram
a. CKO and Locals.Best and TopBestRealEstate.com
2. I am going to cover the: “what, how, when, where, how” of Hyper Local
Marketing
3. But first , the why...
a. Freedom
b. Meaning - Entrepreneurship
c. Wealth

4. Shift Your Paradigm
1. What does it mean?
a. By sharing solid and powerful information , know-how and tools,
you can fundamentally change your Real Estate marketing and
sales approach by changing underlying assumptions you have.
b. The Goals are to show you how to:
■ Innovate (be two steps ahead of your competition)
● Get close to clients & make it easy for them to reach you
■ Add value to service offering
■ Add to your bottom line consistently

5. Shift your Paradigm
1943
Years
2011Knowledge age
We are not in the
information age
anymore.
Welcome to
knowledge age!

6. What is the Knowledge Age?
The Knowledge Age is a new, advanced form of capitalism
in which knowledge and ideas are the main source of
economic growth.
● Bill Gates
● Mark Zuckerberg
● Larry page and Sergey brin ( Google )
● Evan Spiegel, 24 years old ( snapchat)
● Travis Kalanick (39) and Garrett Camp(37) , and their first employee Ryan Graves
(32)
● Elizabeth Holmes (31)

7. Example: The 8 mass media?
1. Printed material : Newspapers, magazines, flyers
2. Radio
3. Television
4. Movies - Theaters
5. Video games
6. Music and podcasts
7. Internet - Web pages, Blogs, RSS feeds and Social media
8. Smartphone and devices (Knowledge Age)
● All of the above seven (7) resides on the 8th Mass Media

8. Questions
1. How many of you own a smartphone today?
2. How many of you carry laptop or tablet around daily?
3. How many of your clients own a smartphone today?
4. On average, which do you respond to faster :
a. Mobile text
b. Email
c. Office call
d. Mobile call
5. How many of you have a Real Estate website that is also Mobile?

9. How?
Top
Real Estate
Best
.com
Knowledge age Local
Advertising for the Real Estate
Agent’s Web page.
Knowledge age Local
Advertising for the Real Estate
Agent’s Website

10. How?
Knowledge age Local
Advertising for the Real
Estate Agent’s Web
page.

11. Real Estate agent Irvine
Best real estate agent Irvine

12. 1. Best Real Estate Professional in your city.
a. Google search 1st page possing.
b. “Best” and “Local” key phase branding
c. Locals.best exclusive listing
d. Easy access and easy to connect web page layout
2. Branding you next to other best local business in your
city.
3. Locals expert (our local's best expert) marketing
consulting (Edwin Dearborn)
4. Locals best local businesses networking
5. Locals.best local promotions
6. Your social media follower and share buttons
7. Links to your website and web services
8. Google’s Maps, web server , Google Loacls
9. Google fabric - Google likes Google

13. 1. Your Web page:
○ Your logo
○ Your picture
○ Your Profile (Agent)
○ Mail ( email to agent)
○ Calender - make an appointment -
event
○ Direction to the office
○ Pictures
○ Share - Social Media
○ Gallery ( A picture of house which
when is clicked it goes to to a Google
presentation with auto start)
○ Testimonial
○ Let's guide you

14. How?
Top
Real Estate
Best
.com
Knowledge age Local
Advertising for the Real Estate
Agent’s Website

15. Smart Real Estate professional unfair advantage - Why and How to be two
steps ahead of your competitions. Hyper Local Marketing.
Real Estate agent Irvine
Best real estate agent Irvine

17. Options in your Mobile Website
Real Estate and Mortgage calculators
Highlight
MLS and IDX solutions
Allow your mobile site visitors to select the language of their choice
Message us (now)
Get
Site Search and Search property
Tell customers when you are open for business.
MLS
IDX

18. Options in your Mobile Website
Sell property or Buy Property
Highlight
Your idea button
Allow
Join the list News letter - Blog
Get
Open house, New listing, Price reduction, Buy, Rent, Offices
Tell

19. Options in your Mobile Website
Find us
Show your customers where you are located, using the reliable Google maps plug-in.
Video
Automatically convert and optimize your videos for any device
Reviews
Let customers read business reviews that have been added to Yelp and Foursquare.
Forms
Create forms to suit your needs.

20. Options in your Mobile Website
Socially connected
Integrate seamlessly with your Facebook and Twitter feeds. Add videos or publish high-
quality image galleries
Leave a message
Let customers leave a message requesting information
Call us
Make it easy for customers to call you with one click.
Coupons
Create special offers to entice your mobile customers!

21. Options in your Mobile Website
Products / Shopping Cart
Highlight your products and add a shopping cart so customers can purchase from the site.
Site translation
Allow your mobile site visitors to select the language of their choice
Tell a friend
Get more traffic when visitors send a message with a link to your website.
Opening hours
Tell customers when you are open for business.

22. Why? (Close and personal)
● Peer to peer - Agent<-> Clients
● Accessible and close - As close as their mobile phone to them
● Easy and fast access:
○ Receive texts
○ Receive calls
○ Receive voice mail and voice transcription
○ Emails
● Forms
○ Collect information and with auto responder
● Video conferencing (Google hangout)
● Video testimonial live capture

23. Mobile Phone Facts
1. Close to 220 Million Americans carry mobile phone every day.
2. Americans Check their mobile phones on average 150 Times a Day.
3. People have reported experiencing “phantom” vibrations
4. Mobile phone adoption is increasing.
5. ~7 billion people on the planet, 4.8 billion
have a mobile phone while only 4.2 billion
own a toothbrush.

24. Nearly Half Of U.S. Smartphone Users Say They
Can't Live Without Their Phones

25. Mobile Facts and Your Business
1. Over 90% of your clients have a mobile and/or smartphone.
2. In today’s modern world, people are either asleep or connected.
3. The adoption rate of mobile is twice (2) that of the internet, three (3)
times that of social media, and ten (10) times faster than PCs.
4. In Real Estate:
a. 92% of home buyers start their quest online.
b. 75% of clients hire the 1st agent they contact and call.
c. 50% of home buyers use mobile web site or app last year.

26. Mobile Phones & texting
1. HIGH RESPONSE RATE
○ Your audience will respond to your mobile web presents and text
messages more.
2. HIGH READ RATE
○ Your message will be reached and read in minutes.
3. HIGH DELIVERY RATE
○ With Google business solutions , web and messages will be
successfully delivered, read, and responded fast ( NOWNESS)
4. SINCE, RESULTS MATTER
○ Qualified leads, Fast response and conversion matters

27. Power of Peer to Peer

28. What is the impact ?

29. How to use the tools?
1. Keep your focus on your neighborhood and real estate, Keep your
efforts focused on this niche.
2. Share about builders in your neighborhood. Get floor plans, feature
sheets, etc. This is especially awesome for neighborhoods that have
been built out for years. Create a resources both in individual blog
posts and on a page on your site.
3. Share each week homes that have sold. Take your own pictures so
you aren’t in any violations and post the pictures along with the sold
prices (unless you are in a non-disclosure area).

30. How to use the tools?
1. Tour each new home that comes on market, take pictures, pick a
feature you especially like and share it in a blog post – include an IDX
link of available properties for that week in the post.
2. Share each week homes that are new on the market. Take your own
pictures so you can put pictures in your blog post – but share an IDX
link to the available homes in that neighborhood so you are in
compliance.
3. Share about all of the common areas in the neighborhood. Take a ton
of pictures and video . Take video. Use lots of words.

31. How to use the tools?
4. Meet your neighbors. Video interview neighbors and ask them what they love
about the neighborhood. Make sure to get their written release so you can share
your video in blog posts about the neighborhood.
5. Create a weekly, bi-weekly or monthly “tour of homes”. Tour 4-5 available
homes in the neighborhood and bring along your prospects. Make sure your
neighborhood knows you have openings to join the home tour. Keep it on a regular
schedule.
6. Have contests – neighborhood nominated – best landscaping, best holiday
decorations, most inviting front porch, etc. Meet participants. Take pictures.
Write blog posts.

32. How?
Top
Real Estate
Best
.com
Knowledge age Local
Advertising for the Real Estate
Agent’s Web page.
Knowledge age Local
Advertising for the Real Estate
Agent’s Website