Holiday Planning and Booking Process Market @ http://www.researchmoz.us/holiday-planning-and-booking-process-uk-november-2013-report.html Booking times have been getting increasingly shorter in recent years. This process has been accelerated by the economic downturn, subdued household income and the rising cost of living, as financial uncertainties have forced more consumers to adopt a wait and see approach. However, there is also a deeper trend at work, as savvy consumers have grown adept at shopping around online, comparing prices and hunting for last minute discounts and deals. Mobile Millennials – the next generation of travellers - tend to leave it particularly late.

1. Holiday Planning and Booking Process - UK - November 2013
Booking times have been getting increasingly shorter in recent years. This process has been accelerated by the
economic downturn, subdued household income and the rising cost of living, as financial uncertainties have
forced more consumers to adopt a wait and see approach. However, there is also a deeper trend at work, as
savvy consumers have grown adept at shopping around online, comparing prices and hunting for last minute
discounts and deals. Mobile Millennials – the next generation of travellers - tend to leave it particularly
late.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
bargain Hunters
figure 1: Volume Forecast Of Overseas Holidays, 2008-18
figure 2: Value* Forecast Of Overseas Holidays, 2008-18
domestic Market Still Strong
market Factors
big Ticket Overseas Travel Hit Hard
but Short-haul Now Doing Better Than Long-haul
confidence Growing But Households Still Feel The Squeeze
figure 3: Gfk/nop Uk Consumer Confidence Index, January 2008-october 2013
rise Of The Mobile Internet
figure 4: Home Internet Access And Mobile Internet Access Among Uk Adults, Q1 2008-q1 2013
companies, Brands And Innovation
ota Challenge Mounts
figure 5: Top 10 Uk Travel Companies Ranked By Atol Passenger Licences, September 2013
omni-channel World
video Review
the Consumer
foreign City Break Rise
figure 6: Overseas Holidays Taken In The Past Five Years, September 2013
a Third Book In The Last Month
figure 7: Time Before Last Holiday Abroad Was Booked, September 2013
Holiday Planning and Booking Process - UK - November 2013

2. customer Review Used As Much As Company Websites
figure 8: Online Information Sources Used For Holiday Planning, September 2013
four In Ten Use Personal Contacts For Information
figure 9: Offline Information Sources Used For Holiday Planning, September 2013
four In Ten Independent Bookers Use An Ota
figure 10: Methods Used To Book Last Independent Holiday Abroad, September 2013
six In Ten Package Bookers Go Via Trade
figure 11: Methods Used To Book Last Package Holiday Abroad, September 2013
late Bookers The Most Likely To Use Mobile
itching For A Change
figure 12: Attitudes Towards Holiday Planning And Booking, September 2013
what We Think
issues In The Market
how Significant Is The Rise Of Mobile Internet Use For The Holiday Planning And Booking Process?
does The Growth Of Fully Protected Dynamically Packaged Holidays Sold By Otas Spell The End Of The
Traditional Package Tour Operator?
what Is The Future For Online Customer Review?
could The Era Of Big Data Improve The Holiday Planning And Booking Process?
trend Application
trend: Prove It
trend: Return To The Experts
mintel Futures: Access Anything, Anywhere
market Drivers
key Points
holiday Spend Down £5.6 Billion Since 2008 In Real Terms
figure 13: Uk Consumer Expenditure, 2008-12
short-haul Outperforming Long-haul
figure 14: Outbound Holiday Visits, By Region Visited, 2008-12
spanish Revival Continues
figure 15: Top 20 Holiday Destinations, 2008-12
rate Of Failure Slowing Down
figure 16: Atol Tour Operator Failures/closures In The Uk, 12 Months Ending 31 October 2013
green Shoots Of Recovery But Households Remain Squeezed
figure 17: Uk Gdp Growth, Q1 2008-q3 2013
confidence Levels At Highest For Six Years
figure 18: Gfk/nop Uk Consumer Confidence Index, January 2008-october 2013
pound Still An Obstacle To Overseas Travel Recovery
Holiday Planning and Booking Process - UK - November 2013

3. figure 19: Annual Average Exchange Rates For Sterling, 2008-13
mobile Internet Reaches Half Of Adults
figure 20: Home Internet Access And Mobile Internet Access Among Uk Adults, Q1 2008-q1 2013
tablet Ownership Doubles In A Year
figure 21: Demographic Profile, Uk Adult Smartphone And Tablet Owners, 2013
mobile Millennials
superfast Web And 4g To Drive Video Consumption
tui Blazes Video Trail
figure 22: Viewing Figures For Company Youtube Channels As At 22 Oct 2013
who’s Innovating?
key Points
big Two Embrace Digital Platforms
virtual Reps
high-tech, High-touch
giving The Hard Smell
video Reviews
pay By Instalments
muslim Meta-search
market Size And Forecast
key Points
summer Overseas Bookings Up Despite Heatwave
figure 23: Overseas Holiday Volume, Value And Average Expenditure, 2008-12
domestic Holidays Recover After Slow First Half Of Year
figure 24: Domestic (gb) Holiday Volume, Value And Average Expenditure, 2008-12
overseas Volumes Highest Since 2009…
figure 25: Domestic And Overseas Holiday Volume, 2008-18
but Overseas Spend Still Down 11% On 2008
figure 26: Domestic And Overseas Holiday Expenditure, 2008-18
package Share Proves Resilient
figure 27: Volume Of Overseas Package And Independent Holidays, 2008-13
forecast
figure 28: Volume Forecast Of Domestic Holidays, 2008-18
figure 29: Value* Forecast Of Domestic Holidays, 2008-18
figure 30: Volume Forecast Of Overseas Holidays, 2008-18
figure 31: Value* Forecast Of Overseas Holidays, 2008-18
forecast Methodology
market Share
Holiday Planning and Booking Process - UK - November 2013

4. key Points
ota Challenge Mounting
figure 32: Top 50 Uk Travel Companies Ranked By Atol Passenger Licences, September 2011-13
companies And Products
expedia.co.uk
figure 33: Expedia.com Limited, Key Financials, 2011-12
jet2holidays
figure 34: Jet2holidays Limited, Key Financials, 2012-13
lastminute.com
figure 35: Last Minute Network Ltd, Key Financials, 2011-12
on The Beach
figure 36: On The Beach Limited, Key Financials, 2011-12
skyscanner
figure 37: Skyscanner Ltd, Key Financials, 2011-12
thomas Cook Group
figure 38: Thomas Cook Group Plc – Uk & Ireland Segment, Key Financials, 2011 And 2012
travel Republic
figure 39: Travel Republic Limited, Key Financials, 2011 And 2012
travelsupermarket.com
figure 40: Travelsupermarket.com, Key Financials, 2011-12
tripadvisor
figure 41: Key Financials For Tripadvisor Ltd, 2011-12**
tui Travel
figure 42: Tui Travel Plc – Uk & Ireland Market, Key Financials, 2011 And 2012
holidays Taken Abroad
key Points
short Break Resurgence
figure 43: Overseas Holidays Taken In The Past Five Years, September 2013
booking Times For Holidays Abroad
key Points
booking Times Shortening
figure 44: Time Before Last Holiday Abroad Was Booked, September 2013
late, Middle And Early Bookers
figure 45: Percentage Of Holidaymakers Booking Last Holiday Abroad Within One Month Of Departure, By
Selected Demographics, September 2013
figure 46: Percentage Of Holidaymakers Booking Last Holiday Abroad Within One Month Of Departure, By
Holiday Type, September 2013
Holiday Planning and Booking Process - UK - November 2013

5. figure 47: Percentage Of Holidaymakers Booking Last Holiday Abroad 5+ Months Before Departure, By
Gender And Holiday Type, September 2013
online Holiday Research
key Points
company Websites And Peer-to-peer Used Equally
figure 48: Online Information Sources Used For Holiday Planning, September 2013
package Bookers Twice As Likely To Browse Travel Company Websites
figure 49: Online Information Sources Used For Holiday Planning, Independent Versus Package Holidays,
September 2013
female Photo Browsers
deal-oriented Late Bookers
under-35s Lead Mobile Research Trend
figure 50: Devices Used For Online Holiday Research, September 2013
figure 51: Percentage Of Online Researchers Using A Mobile Device, By Age, September 2013
independent Travel And Short Breaks Most Likely To Be Researched Via Mobile
figure 52: Percentage Of Online Researchers Using A Mobile Device, By Holiday Type, September 2013
late Bookers Research Via Mobile
offline Holiday Research
key Points
personal Connections Still Paramount
figure 53: Offline Information Sources Used For Holiday Planning, September 2013
figure 54: Selected Offline Information Sources Used For Holiday Planning, By Holiday Type, September
2013
(slight) Long-haul Advantage For High Street
peer Recommendation (offline & Online) Used Most For Independent Research
figure 55: All Information Sources (online And Offline Combined) Used For Planning Independent Holidays,
September 2013
online Trumps Offline Research For Packages
figure 56: All Information Sources (online And Offline Combined) Used For Planning Package Holidays,
September 2013
independent Holiday Booking Methods
key Points
four In Ten Use Otas To Book
figure 57: Methods Used To Book Last Independent Holiday Abroad, September 2013
package Holiday Booking Methods
Holiday Planning and Booking Process - UK - November 2013

6. key Points
trade Accounts For Six In Ten Package Bookings
figure 58: Methods Used To Book Last Package Holiday Abroad, September 2013
high Street Lookers And Bookers
devices Used For Online Holiday Booking
key Points
mobile Booking Lags Research
figure 59: Devices Used For Online Holiday Booking, September 2013
metropolitan Millennials Are Early Adopters Of Mobile Booking
figure 60: Use Of Mobile Devices For Online Holiday Booking, By Age, September 2013
figure 61: Use Of Mobile Devices For Online Holiday Booking, By Holiday Type, September 2013
holiday Planning And Booking Attitudes
key Points
self-sufficient, Adventurous Travellers
figure 62: Attitudes Towards Holiday Planning And Booking, September 2013
wisdom Of Crowds
suspicion Of Company-speak
paying For Independent Expertise
independent And Package Attitudes
figure 63: Agreement With Attitudes Towards Holiday Planning And Booking, By Those Who Have Taken
Independent Versus Package Holidays, September 2013
flexibility, Personalisation, Price Seen As Advantages Of Independent Booking
convenience And Time-saving Seen As Advantages Of Package Booking
big Data
appendix – Market Size And Forecast
figure 64: Forecasts For Domestic Holidays Volume, 2013-18
figure 65: Forecasts For Domestic Holidays Value, 2013-18
figure 66: Forecasts For Overseas Holidays Volume, 2013-18
figure 67: Forecasts For Overseas Holidays Value, 2013-18
appendix – Holidays Taken Abroad
figure 68: Overseas Holidays Taken In The Past Five Years, By Demographics, September 2013
figure 69: Overseas Holidays Taken In The Past Five Years, By Demographics, September 2013 (continued)
figure 70: Other Overseas Holidays Taken In The Past Five Years, By Demographics, September 2013
Holiday Planning and Booking Process - UK - November 2013

7. appendix – Booking Times For Holidays Abroad
figure 71: Time Before Last Holiday Abroad Was Booked, By Overseas Holidays Taken In The Past Five
Years, September 2013
figure 72: Time Before Last Holiday Abroad Was Booked, By Overseas Holidays Taken In The Past Five
Years, September 2013(continued)
figure 73: Time Before Last Holiday Abroad Was Booked, By Demographics, September 2013
appendix – Online Holiday Research
figure 74: Online Information Sources Used For Holiday Planning, By Overseas Holidays Taken In The Past
Five Years, September 2013
figure 75: Online Information Sources Used For Holiday Planning, By Overseas Holidays Taken In The Past
Five Years, September 2013 (continued)
figure 76: Online Information Sources Used For Holiday Planning, By Time Before Last Holiday Abroad
Was Booked, September 2013
figure 77: Most Popular Online Information Sources Used For Holiday Planning, By Demographics,
September 2013
figure 78: Next Most Popular Online Information Sources Used For Holiday Planning, By Demographics,
September°2013
figure 79: Devices Used For Online Holiday Research, By Most Popular Overseas Holidays Taken In The
Past Five Years, September 2013
figure 80: Devices Used For Online Holiday Research, By Next Most Popular Overseas Holidays Taken In
The Past Five Years, September 2013
figure 81: Devices Used For Online Holiday Research, By Time Before Last Holiday Abroad Was Booked,
September°2013
figure 82: Devices Used For Online Holiday Research, By Most Popular Online Information Sources Used
For Holiday Planning, September 2013
figure 83: Devices Used For Online Holiday Research, By Next Most Popular Online Information Sources
Used For Holiday Planning, September 2013
figure 84: Devices Used For Online Holiday Research, By Demographics, September 2013
appendix – Offline Holiday Research
figure 85: Offline Information Sources Used For Holiday Planning, By Overseas Holidays Taken In The Past
Five Years, September 2013
figure 86: Offline Information Sources Used For Holiday Planning, By Overseas Holidays Taken In The Past
Five Years, September 2013 (continued)
figure 87: Offline Information Sources Used For Holiday Planning, By Other Overseas Holidays Taken In
The Past Five Years, September 2013
figure 88: Offline Information Sources Used For Holiday Planning, By Time Before Last Holiday Abroad
Was Booked, September 2013
figure 89: Offline Information Sources Used For Holiday Planning, By Most Popular Online Information
Sources Used For Holiday Planning, September 2013
Holiday Planning and Booking Process - UK - November 2013

8. figure 90: Offline Information Sources Used For Holiday Planning, By Next Most Popular Online
Information Sources Used For Holiday Planning, September 2013
figure 91: Most Popular Offline Information Sources Used For Holiday Planning, By Demographics,
September 2013
figure 92: Next Most Popular Offline Information Sources Used For Holiday Planning, By Demographics,
September 2013
appendix – Independent Holiday Booking Methods
figure 93: Methods Used To Book Last Independent Holiday Abroad, By Overseas Holidays Taken In The
Past Five Years, September 2013
figure 94: Methods Used To Book Last Independent Holiday Abroad, By Overseas Holidays Taken In The
Past Five Years, September 2013 (continued)
figure 95: Methods Used To Book Last Independent Holiday Abroad, By Time Before Last Holiday Abroad
Was Booked, September 2013
figure 96: Methods Used To Book Last Independent Holiday Abroad, By Most Popular Online Information
Sources Used For Holiday Planning, September 2013
figure 97: Methods Used To Book Last Independent Holiday Abroad, By Next Most Popular Online
Information Sources Used For Holiday Planning, September 2013
figure 98: Methods Used To Book Last Independent Holiday Abroad, By Offline Information Sources Used
For Holiday Planning, September 2013
figure 99: Methods Used To Book Last Independent Holiday Abroad, By Offline Information Sources Used
For Holiday Planning, September 2013 (continued)
figure 100: Most Popular Methods Used To Book Last Independent Holiday Abroad, By Demographics,
September 2013
figure 101: Next Most Popular Methods Used To Book Last Independent Holiday Abroad, By Demographics,
September 2013
appendix – Package Holiday Booking Methods
figure 102: Methods Used To Book Last Package Holiday Abroad, By Overseas Holidays Taken In The Past
Five Years, September 2013
figure 103: Methods Used To Book Last Package Holiday Abroad, By Time Before Last Holiday Abroad
Was Booked, September 2013
figure 104: Methods Used To Book Last Package Holiday Abroad, By Online Information Sources Used For
Holiday Planning, September 2013
figure 105: Methods Used To Book Last Package Holiday Abroad, By Online Information Sources Used For
Holiday Planning, September 2013 (continued)
figure 106: Methods Used To Book Last Package Holiday Abroad, By Offline Information Sources Used For
Holiday Planning, September 2013
figure 107: Methods Used To Book Last Package Holiday Abroad, By Demographics, September 2013
figure 108: Methods Used To Book Last Package Holiday Abroad, By Demographics, September 2013
(continued)
Holiday Planning and Booking Process - UK - November 2013

9. appendix – Devices Used For Online Holiday Booking
figure 109: Devices Used For Online Holiday Booking, By Overseas Holidays Taken In The Past Five Years,
September 2013
figure 110: Devices Used For Online Holiday Booking, By Overseas Holidays Taken In The Past Five Years,
September 2013 (continued)
figure 111: Devices Used For Online Holiday Booking, By Other Overseas Holidays Taken In The Past Five
Years, September 2013
figure 112: Devices Used For Online Holiday Booking, By Time Before Last Holiday Abroad Was Booked,
September2013
figure 113: Devices Used For Online Holiday Booking, By Devices Used For Online Holiday Research,
September 2013
figure 114: Devices Used For Online Holiday Booking, By Methods Used To Book Last Independent Holiday
Abroad, September 2013
figure 115: Devices Used For Online Holiday Booking, By Demographics, September 2013
appendix – Holiday Planning And Booking Attitudes
figure 116: Agreement With Attitudes Towards Holiday Planning And Booking, By Overseas Holidays
Taken In The Past Five Years, September 2013
figure 117: Agreement With Attitudes Towards Holiday Planning And Booking, By Overseas Holidays
Taken In The Past Five Years, September 2013 (continued)
figure 118: Agreement With Attitudes Towards Holiday Planning And Booking, By Other Overseas Holidays
Taken In The Past Five Years, September 2013
figure 119: Agreement With Attitudes Towards Holiday Planning And Booking, By Other Overseas Holidays
Taken In The Past Five Years, September 2013 (continued)
figure 120: Agreement With Attitudes Towards Holiday Planning And Booking, By Time Before Last
Holiday Abroad Was Booked, September 2013
figure 121: Agreement With Attitudes Towards Holiday Planning And Booking, By Most Popular Online
Information Sources Used For Holiday Planning, September 2013
figure 122: Agreement With Attitudes Towards Holiday Planning And Booking, By Next Most Popular
Online Information Sources Used For Holiday Planning, September 2013
figure 123: Agreement With Attitudes Towards Holiday Planning And Booking, By Other Online
Information Sources Used For Holiday Planning, September 2013
figure 124: Agreement With Attitudes Towards Holiday Planning And Booking, By Most Popular Offline
Information Sources Used For Holiday Planning, September 2013
figure 125: Agreement With Attitudes Towards Holiday Planning And Booking, By Next Most Popular
Offline Information Sources Used For Holiday Planning, September 2013
figure 126: Agreement With Attitudes Towards Holiday Planning And Booking, By Methods Used To Book
Last Independent Holiday Abroad, September 2013
figure 127: Agreement With Attitudes Towards Holiday Planning And Booking, By Methods Used To Book
Last Independent Holiday Abroad, September 2013 (continued)
Holiday Planning and Booking Process - UK - November 2013

10. figure 128: Agreement With Attitudes Towards Holiday Planning And Booking, By Methods Used To Book
Last Package Holiday Abroad, September 2013
figure 129: Agreement With Most Popular Attitudes Towards Holiday Planning And Booking, By
Demographics, September 2013
figure 130: Agreement With Next Most Popular Attitudes Towards Holiday Planning And Booking, By
Demographics, September 2013
figure 131: Agreement With Other Attitudes Towards Holiday Planning And Booking, By Demographics,
September 2013
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Holiday Planning and Booking Process - UK - November 2013