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Holiday Planning and Booking Process Market @ http://www.researchmoz.us/holiday-planning-and-booking-process-uk-november-2013-report.html
Booking times have been getting increasingly shorter in recent years. This process has been accelerated by the economic downturn, subdued household income and the rising cost of living, as financial uncertainties have forced more consumers to adopt a wait and see approach. However, there is also a deeper trend at work, as savvy consumers have grown adept at shopping around online, comparing prices and hunting for last minute discounts and deals. Mobile Millennials – the next generation of travellers - tend to leave it particularly late.