What are the current trends in Data Strategy? What are companies focusing on? There is a lot happening around Data impacting Enterprise Data Strategies, especially around the Chief Data Officer (CDO), Enterprise Information Management (EIM), and the Data Governance (DG) realm. To that end, we will kick off the 2015 CDO webinar series with a look at what people are asking about, and what else may be happening in the near future. We will base our webinar on our collection of questions from recent events, as well as our on-going research and conversations with CDOs.

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Moderator: Tony Shaw
CEO, DATAVERSITY
Speaker: John Ladley
President
IMCue Solutions

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Trends in Data Strategy
A Look into 2015

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Agenda
 The CDO
 Data Organizations
 Enterprise Information
Management
 Data Governance
 Odds and Ends
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Year of the CDO?
 Trend - Further refine CDO role
 Should it be managerial – YES
 Same as CIO – NO
 Head of Data Governance? – YES
 Do Data Quality – YES
 Business strategy alignment – YES
 Custodian of the Data Strategy –
YES
 Make sure data is valuable? – YES
– E.g. TCO (Total cost of ownership)
and data valuation
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Year of the CDO?
 CDO Skill sets
– Experience with data –but not necessarily IT roots. E.g.
Power user, Actuary, Marketing
– Not a position to place someone THEN get them data
training. Will end up another island of IT
– Good organizational skills – collaborative, consensus
building, understand data value thru usage
– Able to instill accountability where there wasn’t any
before
– Master of
Organization
Change
Management
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Enterprise Information Management
 Data strategy moving higher in visibility
– still huge examples of not addressing data as a true
asset.
 More companies will have dedicated efforts for
data strategy
– Either doing one or continuing a road map they have
created
 Further engagement with security, social
media, and managing the new risks. Engage
with CSO. DO not see CSO and CDO merging
 Manage lower latencies – challenges and risks
 Risk mgmt. – Civil, reputation, regulatory
 Data retention, Data security, privacy arriving
on EIM leader radar
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Data Organizations
 Business users asking for oversight and
consolidation
 More efforts to distinguish roles and
 Splitting and defining roles
– CDO not a CIO direct report
– VP of IM will also be more visible
– Heads of analytics, security, reporting
trying to get more traction
 Still a bit of education on roles of data management
and data governance DM
 Enforcing policy will still a challenge – CDO / VP IM
needs air cover from HR and leadership team
 Overlap with others – CIO, CPO, CSO CMO? Some
tension between visibility of security and privacy and
“every day” data management
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Organization Development and Maturity
 Seeing standard models of
maturity vs. scattered
 Will see staffing around EIM,
DQ, Security (some
instances) functions vs.
adding to IT
 Virtual maybe, but dedicated staff to key components –
DQ, BI, Analytics
 No firm team size or typical make up yet
 IMM big factor shaping what CDO and EIM actually
does
 Interaction with B A s
 More acceptance of Agile methods
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Data Governance
 More and more management
and rank and file desire for Data
Governance
 Expression of interest will
continue to vary
– Leadership listens some places.
Others not
 DG more widely accepted
 Too many firms still approaching as
technology effort
 Make sure tools are sustainable
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Odds and Ends
 Data headlines = management support, e.g.
Hacks, Identity thefts, Public errors
 Education education – Staff need to understand
the word of DG, DM and data assets – CDO or
not
 Practical advice - add value is your mantra
– Data Quality cost savings are
wonderful
 Risk management, both
potential and real, is wonderful
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Summary
 CDO is manifestation of changes in Data
Strategy – there will be changes from
traditional data management approaches
 CDO or CDO-like position is not a special
deal, its evolution of modern business
 Both organized and chaotic organization will
see pressure to “do better with data”
– Not just Big Data stuff, but hacks and regulations
 Leaders who view data strategy, EIM and DG
as bothersome or “nuisance IT” are applying
the brakes to their organizations
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Building Value Through
Information Asset
Management(sm)
Enterprise Data Strategy
Data Governance
Program Management
Education & Training
jladley@imcue.com
All content copyright IMCue Solutions 2008. Duplication prohibited
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