SlideShare a Scribd company logo
1 of 5
Download to read offline
Saudi	
  Arabien	
  elsker	
  de	
  sociale	
  
medier	
  –	
  det	
  vidste	
  du	
  garanteret	
  
ikke!	
  
Daniel	
  Mourad	
  Jensen	
  

Kilder:	
  Ge=ng	
  to	
  Know	
  Social	
  Saudis;	
  Exploring	
  the	
  behavior	
  of	
  Saudi	
  users	
  on	
  Social	
  Networks	
  (december	
  2013,	
  Online	
  Projekt)	
  &	
  hQp://
kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/	
  
De	
  sociale	
  medier	
  spiller	
  
i	
  dag	
  en	
  betydelig	
  rolle	
  i	
  
Mellemøsten,	
  ikke	
  kun	
  
hvad	
  angår	
  private	
  
akXviteter	
  men	
  så	
  
sandelig	
  også	
  
forretningsmæssige.	
  

De	
  sociale	
  medier	
  bliver	
  i	
  
dag	
  brugt	
  Xl	
  mange	
  
forskellige	
  Xng,	
  alt	
  fra	
  at	
  
videregive	
  poliXske	
  
budskaber	
  Xl	
  at	
  finde	
  en	
  ny	
  
partner	
  –	
  listen	
  er	
  lang.	
  	
  

Det	
  vil	
  nok	
  komme	
  bag	
  på	
  
mange,	
  men	
  undersøgelser	
  
viser	
  at	
  Saudi	
  Arabien	
  er	
  et	
  
af	
  de	
  mest	
  akXve	
  lande	
  i	
  
Mellemøsten	
  med	
  hensyn	
  
Xl	
  at	
  bruge	
  de	
  sociale	
  
medier	
  –	
  især	
  Facebook	
  og	
  
TwiQer.	
  
Kilder:	
  Ge=ng	
  to	
  Know	
  Social	
  Saudis;	
  Exploring	
  the	
  behavior	
  of	
  Saudi	
  users	
  on	
  Social	
  Networks	
  (december	
  2013,	
  Online	
  Projekt)	
  &	
  hQp://
kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/	
  
Størstedelen	
  af	
  de	
  
saudiske	
  brugere	
  på	
  de	
  
sociale	
  medier	
  er	
  
overvejende	
  mænd.	
  

	
  ‫ﻣﺮﺣﺒﺎ‬

Hvad	
  angår	
  Facebook	
  esXmerer	
  
man	
  at	
  der	
  er	
  7,8	
  millioner	
  
brugere,	
  og	
  at	
  	
  
74%	
  af	
  disse	
  brugere	
  er	
  mænd.	
  
Det	
  er	
  primært	
  de	
  unge	
  som	
  er	
  
akXve	
  på	
  Facebook.	
  Den	
  største	
  
aldersgruppe	
  (25-­‐34	
  år)	
  udgør	
  
46%	
  af	
  det	
  samlede	
  antal	
  
brugere.	
  

Lidt	
  over	
  halvdelen	
  af	
  de	
  
akXve	
  brugere	
  
foretrækker/benyQer	
  
Facebook	
  på	
  arabisk.	
  

Kilder:	
  Ge=ng	
  to	
  Know	
  Social	
  Saudis;	
  Exploring	
  the	
  behavior	
  of	
  Saudi	
  users	
  on	
  Social	
  Networks	
  (december	
  2013,	
  Online	
  Projekt)	
  &	
  hQp://
kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/	
  
TwiQer	
  er	
  en	
  anden	
  
meget	
  populær	
  
plaeorm	
  som	
  
benyQes	
  fli=gt	
  i	
  
Saudi	
  Arabien.	
  
Landet	
  har	
  cirka	
  3	
  
millioner	
  akXve	
  
brugere.	
  
YouTube	
  bliver	
  
ligeledes	
  benyQet	
  
fli=gt.	
  Og	
  det	
  er	
  især	
  
arabiske	
  komedier	
  og	
  
saXre	
  shows	
  som	
  er	
  
meget	
  populære.	
  

Der	
  bliver	
  gennemsnitlig	
  
sendt	
  3	
  tweets	
  om	
  dagen.	
  
89%	
  af	
  de	
  saudiske	
  
brugere	
  skriver	
  på	
  arabisk.	
  
Og	
  70%	
  af	
  de	
  akXve	
  
brugere	
  sender	
  tweets	
  fra	
  
deres	
  smartphones.	
  

Kilder:	
  Ge=ng	
  to	
  Know	
  Social	
  Saudis;	
  Exploring	
  the	
  behavior	
  of	
  Saudi	
  users	
  on	
  Social	
  Networks	
  (december	
  2013,	
  Online	
  Projekt)	
  &	
  hQp://
kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/	
  
Det	
  skal	
  dog	
  lige	
  nævnes	
  at	
  brugerne	
  i	
  
Saudi	
  Arabien,	
  og	
  det	
  meste	
  af	
  regionen,	
  
ikke	
  kan	
  Xllade	
  sig	
  hvad	
  som	
  helst	
  på	
  de	
  	
  
sociale	
  medier.	
  For	
  nogle	
  brugere	
  har	
  det	
  	
  
gået	
  grueligt	
  galt,	
  da	
  negaXve	
  omtaler	
  af	
  visse	
  	
  
områder	
  stadig	
  ikke	
  tolereres.	
  Der	
  bliver	
  skam	
  
holdt	
  øje	
  med	
  de	
  saudiske	
  brugere.	
  	
  	
  
For	
  Ngo'er,	
  virksomheder	
  og	
  privat	
  personer	
  er	
  
det	
  relevant	
  at	
  se	
  hvor	
  betydningsfuldt	
  de	
  
sociale	
  medier	
  er	
  blevet,	
  og	
  fortsat	
  vil	
  blive	
  i	
  
fremXden	
  –	
  i	
  et	
  land	
  som	
  Saudi	
  Arabien.	
  	
  

Kilder:	
  Ge=ng	
  to	
  Know	
  Social	
  Saudis;	
  Exploring	
  the	
  behavior	
  of	
  Saudi	
  users	
  on	
  Social	
  Networks	
  (december	
  2013,	
  Online	
  Projekt)	
  &	
  hQp://
kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/	
  

More Related Content

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Saudi arabien elsker de sociale medier

  • 1. Saudi  Arabien  elsker  de  sociale   medier  –  det  vidste  du  garanteret   ikke!   Daniel  Mourad  Jensen   Kilder:  Ge=ng  to  Know  Social  Saudis;  Exploring  the  behavior  of  Saudi  users  on  Social  Networks  (december  2013,  Online  Projekt)  &  hQp:// kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/  
  • 2. De  sociale  medier  spiller   i  dag  en  betydelig  rolle  i   Mellemøsten,  ikke  kun   hvad  angår  private   akXviteter  men  så   sandelig  også   forretningsmæssige.   De  sociale  medier  bliver  i   dag  brugt  Xl  mange   forskellige  Xng,  alt  fra  at   videregive  poliXske   budskaber  Xl  at  finde  en  ny   partner  –  listen  er  lang.     Det  vil  nok  komme  bag  på   mange,  men  undersøgelser   viser  at  Saudi  Arabien  er  et   af  de  mest  akXve  lande  i   Mellemøsten  med  hensyn   Xl  at  bruge  de  sociale   medier  –  især  Facebook  og   TwiQer.   Kilder:  Ge=ng  to  Know  Social  Saudis;  Exploring  the  behavior  of  Saudi  users  on  Social  Networks  (december  2013,  Online  Projekt)  &  hQp:// kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/  
  • 3. Størstedelen  af  de   saudiske  brugere  på  de   sociale  medier  er   overvejende  mænd.    ‫ﻣﺮﺣﺒﺎ‬ Hvad  angår  Facebook  esXmerer   man  at  der  er  7,8  millioner   brugere,  og  at     74%  af  disse  brugere  er  mænd.   Det  er  primært  de  unge  som  er   akXve  på  Facebook.  Den  største   aldersgruppe  (25-­‐34  år)  udgør   46%  af  det  samlede  antal   brugere.   Lidt  over  halvdelen  af  de   akXve  brugere   foretrækker/benyQer   Facebook  på  arabisk.   Kilder:  Ge=ng  to  Know  Social  Saudis;  Exploring  the  behavior  of  Saudi  users  on  Social  Networks  (december  2013,  Online  Projekt)  &  hQp:// kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/  
  • 4. TwiQer  er  en  anden   meget  populær   plaeorm  som   benyQes  fli=gt  i   Saudi  Arabien.   Landet  har  cirka  3   millioner  akXve   brugere.   YouTube  bliver   ligeledes  benyQet   fli=gt.  Og  det  er  især   arabiske  komedier  og   saXre  shows  som  er   meget  populære.   Der  bliver  gennemsnitlig   sendt  3  tweets  om  dagen.   89%  af  de  saudiske   brugere  skriver  på  arabisk.   Og  70%  af  de  akXve   brugere  sender  tweets  fra   deres  smartphones.   Kilder:  Ge=ng  to  Know  Social  Saudis;  Exploring  the  behavior  of  Saudi  users  on  Social  Networks  (december  2013,  Online  Projekt)  &  hQp:// kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/  
  • 5. Det  skal  dog  lige  nævnes  at  brugerne  i   Saudi  Arabien,  og  det  meste  af  regionen,   ikke  kan  Xllade  sig  hvad  som  helst  på  de     sociale  medier.  For  nogle  brugere  har  det     gået  grueligt  galt,  da  negaXve  omtaler  af  visse     områder  stadig  ikke  tolereres.  Der  bliver  skam   holdt  øje  med  de  saudiske  brugere.       For  Ngo'er,  virksomheder  og  privat  personer  er   det  relevant  at  se  hvor  betydningsfuldt  de   sociale  medier  er  blevet,  og  fortsat  vil  blive  i   fremXden  –  i  et  land  som  Saudi  Arabien.     Kilder:  Ge=ng  to  Know  Social  Saudis;  Exploring  the  behavior  of  Saudi  users  on  Social  Networks  (december  2013,  Online  Projekt)  &  hQp:// kulna.wordpress.com/2011/12/13/new-­‐media-­‐in-­‐the-­‐middle-­‐east/