The slide presentation gives ways to set up a data base. A data base is an important item for any company

1. Three Ways to Use
Your Data Base
Dabney Cogdell
Your Marketing Classroom.com

2. Set Up A Data Base
You MUST have an organized user friendly, up-to
date database
Organize it immediately and segment your list

3. General Customer File
• People who have bought at least once
• People who have bought MORE than one time
• People who have INQUIRED about what you
have to offer but have not bought anything
yet

4. Other Categories
• Products you have
• Video buyers, seminar buyers, CD Buyers, DVD buyers, Book
Buyers
• Newsletter subscribers
• Seminar Attendees
• Webinar attendees
• People who have made inquires into any of the above items
• If you know where these people found you, put them in that
category also

5. Cultivate Interest and
Loyalty
• Don’t ignore your customers
• Develop a sales funnel with back end products
and services you may have to offer
• Develop a customer retention path

6. Keep In Touch
• Send thank you notes / or e-mail
• Send a newsletter
• Send an invitation to an event
• Call on the phone

7. Use Your List For More
Than One Purpose
• Joint Venture with someone who has another
product or service your customers need or
want
• Use your list to build another buisiness

8. Your Marketing
Classroom.com
• Dabney Cogdell
• Your Marketing Classroom.com
• dabney@yourmarketingclassroom.com
• 859-414-6284