Using Social Media For Recruiting And Targeting Diversity   Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University

1. Using Social Media For
Recruiting And
Targeting Diversity
Dr. William J. Ward aka @DR4WARD
Social Media Professor
S. I. Newhouse School of Public Communications
Syracuse University
Wednesday, September 18, 13

2. Social Recruiting
http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html
Wednesday, September 18, 13

3. http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html
2009 2012 2013
Wednesday, September 18, 13

4. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

5. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

6. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

7. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

8. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

9. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

10. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

11. Social Recruiting
http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html
Wednesday, September 18, 13

12. Social Recruiting
http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html
Wednesday, September 18, 13

13. Groups
http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html
Wednesday, September 18, 13

14. Groups
http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html
Wednesday, September 18, 13

15. Groups
http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html
Wednesday, September 18, 13

16. Used LinkedIn Search to Target Groups
and People
Wednesday, September 18, 13

17. Used LinkedIn Advanced Search to
Identify Relationships, Groups,
Industry and Location
Wednesday, September 18, 13

18. Search
Results for Keywords
LinkedIn Groups Results for:
•2,328 Diversity
•824 African American
•1,120 Latino
•856 Latina
•1,147 Seniors
•846 Disability
•504 LGBT
•2,577 Asian
•222 Native American
LinkedIn Individual Profiles Results for:
•469,971 Diversity
•99,803 African American
•96,380 Latino
•117,281 Latina
•206,093 Seniors
•394,448 Disability
•31,169 LGBT
•454,511 Asian
•79,475 Native American
Wednesday, September 18, 13

19. https://www.linkedin.com/ads/
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20. https://www.linkedin.com/ads/
Wednesday, September 18, 13

21. 1. Do Advanced Keyword Searches on LinkedIn
2. Identify Individuals
3. Identify Individual Relationships and Connections
4. Identify individuals and groups they belong to
5. Identify groups and individuals that belong to the group
6. Join these groups, reach out and connect to individuals,
listen, engage and build relationships
7. Targeted Advertising on LinkedIn
8. Measure Results
Wednesday, September 18, 13

22. https://www.facebook.com/about/graphsearch
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23. https://www.facebook.com/about/graphsearch
Wednesday, September 18, 13

24. http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html
Wednesday, September 18, 13

25. http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html
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34. 1. Do Keyword Searches on Facebook Graph
2. Identify Individuals
3. Identify Individual Relationships and Connections
4. Identify individuals and groups they belong to
5. Identify groups and individuals that belong to the group
6. Join these groups, reach out and connect to individuals,
listen, engage and build relationships
7. Targeted Advertising on Facebook
8. Measure Results
Wednesday, September 18, 13

35. https://twitter.com/search-advanced
Wednesday, September 18, 13

36. https://support.twitter.com/articles/76460-using-
twitter-lists
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37. https://support.twitter.com/articles/76460-using-
twitter-lists
Wednesday, September 18, 13

38. https://support.twitter.com/articles/76460-using-
twitter-lists
Wednesday, September 18, 13

39. https://support.twitter.com/articles/76460-using-
twitter-lists
Wednesday, September 18, 13

40. https://support.twitter.com/articles/76460-using-
twitter-lists
Wednesday, September 18, 13

41. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw
Wednesday, September 18, 13

42. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw
Wednesday, September 18, 13

43. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw
Wednesday, September 18, 13

44. Measure Results
https://vimeo.com/71468688
Wednesday, September 18, 13

45. Wednesday, September 18, 13

46. 1. Do Advanced Keyword Searches on Twitter
2. Identify Individuals
3. Identify Individual Relationships and Connections
4. Identify individuals and Lists they created or belong to
5. Identify individuals that belong to the list
6. Follow these individuals and lists and reach out and connect
to individuals
7. Targeted Advertising on Twitter
8. Measure Results
Wednesday, September 18, 13

47. Using Social Media For Recruiting And
Targeting Diversity
Dr. William J. Ward aka @DR4WARD
Social Media Professor
S. I. Newhouse School of Public Communications
Syracuse University
Wednesday, September 18, 13