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Source - http://www.flickr.com/photos/tatianacardeal/36956189 / Youth is no longer a demographic   …it’s a  mindset
A look at how youth are leading a rapid transformation of how consumers interact and engage with brands Dave Knox Brand Manager Procter & Gamble Youth is no longer a demographic   …it’s a  mindset
Source (Quote) - http://brandnoise.typepad.com/brand_noise/2008/01/insight-found-i.html Source (Picture) - http://www.flickr.com/photos/localandbitter/1144303177/  “ Looking at Gen Y is not about demographics. It’s about what this generation can tell you about the market as a whole and give you insight as to how the others will behave.  Gen Y is only the tip of the spear.” – Brand Noise
GENERATION TRENDS Generation Trends
American Dream according to Teens Source (pic) - http://www.flickr.com/photos/lucidpieces/1407577862/ Source: 2007 Harris Poll, http://www.courier-journal.com/apps/pbcs.dll/article?AID=/20071102/FEATURES/711020314/1010/FEATURES ,[object Object],[object Object],[object Object],[object Object],[object Object]
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MOTIVATING FACTORS Motivating Factors My Media Generation Source – Yahoo  Truly Madly Deeply Engaged  Study
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[object Object],[object Object],[object Object],[object Object],[object Object],RULES OF YOUTH MARKETING
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Source (pic) - http://www.flickr.com/photos/lott/356097093/ ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Source (pic) - http://www.flickr.com/photos/8141591@N05/513073710/ ,[object Object],[object Object],[object Object]
Source (pic) - http://www.flickr.com/photos/metatron1050/1400813198/sizes/o// ,[object Object],[object Object],[object Object],[object Object],[object Object]
So which brands are doing youth marketing the right way? Source (pic) - http://www.flickr.com/photos/haani/2056702546/sizes/l/
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Any Questions? For a copy of this presentation, visit my blog at  www.hardknoxlife.com  or email me at  [email_address]  or  [email_address]

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Dave Knox - IEG 2008 Presentation on Youth Marketing

  • 1. Source - http://www.flickr.com/photos/tatianacardeal/36956189 / Youth is no longer a demographic …it’s a mindset
  • 2. A look at how youth are leading a rapid transformation of how consumers interact and engage with brands Dave Knox Brand Manager Procter & Gamble Youth is no longer a demographic …it’s a mindset
  • 3. Source (Quote) - http://brandnoise.typepad.com/brand_noise/2008/01/insight-found-i.html Source (Picture) - http://www.flickr.com/photos/localandbitter/1144303177/ “ Looking at Gen Y is not about demographics. It’s about what this generation can tell you about the market as a whole and give you insight as to how the others will behave. Gen Y is only the tip of the spear.” – Brand Noise
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. MOTIVATING FACTORS Motivating Factors My Media Generation Source – Yahoo Truly Madly Deeply Engaged Study
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. So which brands are doing youth marketing the right way? Source (pic) - http://www.flickr.com/photos/haani/2056702546/sizes/l/
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Any Questions? For a copy of this presentation, visit my blog at www.hardknoxlife.com or email me at [email_address] or [email_address]