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5 Themes of Brand Manager 2.0

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The industry knows that the job of a Brand Manager is changing. But we don’t know how fast the change will be and what steps we need to take to be ready for it. There are five fundamental changes in the job of the Brand Manager that will be part of this change; the change towards what I call Brand Manager 2.0.

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5 Themes of Brand Manager 2.0

  1. 1. as the marketing world changes, will you be able to rise above the crowd?<br />Brand Manager 2.0<br />by Dave Knox – CMO, Rockfish<br />
  2. 2. Dave<br />Dave Knox, Chief Marketing Officer<br />@daveknox<br />My Company:<br />2010: Inc. 500 Fastest Growing Company<br />2009: Ad Age Top Ten Agency A-List <br />2008: Ad Age Small Agency of the Year<br />My Background:<br />Career: 7 years at P&G as a Brand Manager in Digital & Branded Entertainment<br />Recognition: Named by Media Industry News as a “Social Media Superstar”<br />Activities: Co-founder of The Brandery & Board Member at VCU Brandcenter<br />
  3. 3. “The amount of change in marketing over the past 3 – 5 years probably equals the amount of change over the past 30 years.” <br />- Robert Liodice, CEO, Association of National Advertisers<br />
  4. 4. Become a Marketing Technopologist<br />Purpose Inspired Brand Building<br />Practice Consumer Collaboration<br />Facilitate Conversations & Community<br />Everywhere Shopper Marketing<br />THEMES<br />OF BRAND <br />MANAGER 2.0<br />
  5. 5. Become a <br />Marketing Technopologist<br />Photo credit: aghong - http://www.flickr.com/photos/aqhong/2201600532/sizes/o/<br />
  6. 6. Fact: Only 24% of U.S. marketers consider their firms to be “digitally savvy”<br />
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  8. 8. “We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction.”<br />- The Wall Street Journal<br />Anthropologist<br />Technology<br />Marketer<br />
  9. 9. Purpose Inspired <br />Brand Building<br />
  10. 10. Nike…<br />Bringing inspiration and innovation to every athlete<br />Lego…<br />Providing fuel for <br />children’s imaginations<br />Johnny Walker…<br />Inspires men to progress<br />
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  13. 13. Practice<br />Consumer Collaboration<br />
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  15. 15. “You know better than anyone else what you want from Starbucks. So tell us.”<br />
  16. 16. <ul><li>13,000 Designs
  17. 17. From Over 100 Countries
  18. 18. Winning Bottle Designed by 18 Yr Old in Phillipines
  19. 19. Cost: Almost Free
  20. 20. Brand Value: Exceptional</li></li></ul><li>Facilitate <br />Conversations & Community<br />
  21. 21. +<br />+<br />Premium<br />Consumer<br />Experience<br />Product + Content + Community =<br />
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  26. 26. Everywhere<br />Shopper Marketing<br />http://www.flickr.com/photos/stuckincustoms/2462457722/<br />
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  32. 32. Become a Marketing Technopologist<br />Purpose Inspired Brand Building<br />Practice Consumer Collaboration<br />Facilitate Conversations & Community<br />Everywhere Shopper Marketing<br />THEMES<br />OF BRAND <br />MANAGER 2.0<br />
  33. 33. <ul><li>Join the conversation on my blog at www.HardKnoxLife.com
  34. 34. Follow me on Twitter @DaveKnox
  35. 35. Photos courtesy of Will Lion at http://www.flickr.com/photos/will-lion/ or www.iStockPhoto.com </li></ul>Thank You for Listening<br />

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