Visit: http://crmperth.com.au/. CRM systems help expand your business through more informed management decisions, easier collaboration between staff & departments & offices, marketing campaigns that are easier to track & organise & implement, improved sales follow ups and improved management of service. Feel free to call us: (08) 6102 7284

1. Importance of CRM Salesforce Software in Perth
Any expansion for a CRM software which CRM Perth implements, like Salesforce, can bring with it
new insights into how to improve the system, both for consultants and for the vendor company.
Salesforce.com has roped in Interxion as its service provider for the data center it plans to open in
France. The data center in France is part of its expansionary initiatives in Europe announced in the
beginning of 2014. Salesforce expects to open the France data center in 2015.
Interxion’s selection as the preferred service provider is possibly related to the company’s presence
in 11 European countries. Salesforce can leverage this pan-European presence if it expands its
business in other countries as well.
Apart from France, Germany and the U.K. remain on Salesforce’s radar to complete its European
expansion. While the data center in Germany is also expected to be opened in 2015, the U.K. data
center is slated to open in the later part of 2014.
The opening of the data centers in these countries will help Salesforce Services Perth to tap local
small and medium businesses as well as government agencies. Government agencies usually
require data to be stored locally rather than in data centers outside the country for security
reasons.

2. Salesforce’s investments in the U.K., France and Germany come at an opportune moment as a
study by IDC predicts that spending on IT in Western Europe will increase 2% in 2014.
The increase would be spearheaded by investments in cloud computing and data analytics
segments. Salesforce.com, being a provider of cloud computing solutions, could incrementally
benefit from these investments.
Moreover, the company would be able to diversify its international revenues, going forward.
Notably, in the last reported quarter (second-quarter 2015), Salesforce derived approximately 19%
of its total revenue from Europe, which increased 42% on a year-over-year basis.
We remain encouraged by the rising number of deal wins at Salesforce and the rapid adoption of
its cloud-based solutions. Overall, the company’s diverse cloud offerings and strong spending on
digital marketing remain positives. Additionally, the company’s strategic acquisitions and the
resultant synergies are expected to remain the long-term positives.
Although the company is growing reasonably in the cloud market, growth prospects have been
rationalized by competition from IBM, Oracle and SAP. Currency headwinds and an increase in
investments could pose additional challenges.
If you would like to know how you can improve your Customer Relationship Management
strategy, processes and software and are interested in working with consultants that are local,
guaranteed and deliver solutions that are simplified, you should get in contact now to book an
obligation-free appointment at Visit: http://crmperth.com.au/contact-us/ and do a mail
enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.