The document discusses the author's promotional plan for a festival and auditions, which included creating a Facebook event and group to directly inform people, distributing leaflets around the school and community, and designing posters with different concepts to attract an audience and promote the event on social media and traditional methods. The author selected one poster design to develop further as part of an initial plan to promote the festival through multiple channels.

1. When promoting the festival and the auditions, I tried to think of unique ways of
approaching my audience. I know that a lot of people are on social networking
sites so what better then to promote it on one! It is a quick and direct way to get
through to people and proves to be effective.
I also made a Facebook group event to attract people to the main event and to
raise awareness that the event is going to be happening. This way I will be able
to inform many people directly.

2. Not only that but I took the traditional methods to promote the festival. We made
leaflets for the show in which I gave out around school and in the local
community.

3. I also made my own poster designs in which to create a poster for the festival in
order to contribute to the promotion of it. I did four designs and developed the
one that I thought was the most appropriate and attractive for the festival.

4. This was my developed plan of my poster that I feel will best promote the festival.
However this is still just a plan and this poster will then be developed further!