By thinking about Marketing and PR in tandem and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers today. We ultimately need to reach and converse with customers in a way that feels authentic and meaningful. So when we talk about the "convergence of marketing and PR" what does it really mean? What is the difference between them? Who owns what? Is Marketing about the product and PR about the relationship? Does it even matter? The ability to engage our audiences is directly related to how we think about Marketing and PR. If we can't find a meaningful way to respect and understand the strengths and deficiencies of each discipline, we will be left with a waste of effort, human resources and — ultimately — capital. Hear from some of the leading experts in Marketing and PR on how to successfully “converge” these disciplines so that both the customers AND the business ultimately benefits.

1. Marketing + PR = Happy Customers
Hosted by:
Rebekah Iliff
Chief Strategy Officer, AirPR
Writer for Mashable, Inc., Entrepreneur

2. The Great Convergence
● What is the difference between marketing and
public relations?
● Who owns what?
● Is marketing about the product and PR about
the relationships?

5. Resources
PRTech.co
"Hub" for the evolving PR landscape and educational site to help
navigate the changes.
Blog.airpr.com
Covers insights and industry trends (light reading for PR and
marketing pros).
Blogs.forrester.com/sheryl_pattek
Sheryl Pattek's insights and thoughts on everything CMO.
Onespot.com/blog
Adam Weinroth talks content marketing best practices, inspiration
and more.