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Thesis Corporate Excellence
The premise that intangible assets have to be taken into account for any strategic decision and the numerous attempts to evaluate intangibles or come up with an appropriate measurement tool led to the development of this thesis which aims to become a point of reference for further research on evaluation of intangible assets.
This manual enables companies to start their work on intangibles and choose the most appropriate method for their evaluation. It pays particular attention to the analysis and comparison of methodological principles of evaluation of intangible assets and tries to overcome the barriers caused by lack of regulations and consensus in such areas as the definition, the classification and even the role of intangible assets.