How IP Security Solutions company Kintronics used ContentMX to increase website traffic, brand and product awareness and improve their SEO.

1. Build a Field and They Shall Come
How Our Web Site Got Found
How we used ContentMX to do it
Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425

2. Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425
Build the Web Site
• Created a web site that has good content and highlighted the
keywords we wanted people to find.
– Web Marketing Smart helped us improve our web site
– Each page has its own unique keywords
– We made sure that the title contains the important keywords
– Web Marketing Smart designed the site structure so that Google can
easily crawl and then place our site in the right position. Design for
SEO
• Included a Blog as part of the site
• Added videos to YouTube with links to our site
• Added links to your social sites
• Remember that Content is King.

3. Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425
Web Site Suggestions
• Images and pictures were made large and informative
– Added “alternate text” and “Title” to each
– These labels relate to our keywords.
• Each page has the same structure as an advertisement
– People step through many pages that are on the search list
– They will stop to read the page only if the picture or top message is
what they are looking for
– The main catch phrase is very important.
– If they read the first sentence, there is a good chance they will read
the rest of the page.
– Each sentence draws them to the next sentence

4. Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425
Blog on the Site
• Blogs provide a place to provide updated content
• They build confidence in our product.
• They increased our professional status
• They increased the hit rate on our site
• A Blog on our site provides topical new content that makes
our site more interesting and Google likes this
• This all improved our SEO.

5. Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425
Send Out Newsletters
• Published our newsletters through ContentMX
• Used our email database to publish our newsletter to all our
prospects and customers.
– Resulted in Increased awareness.
• The newsletter pointed to blog articles that are on our web
site
– When people click on the blog article they go to our site
– They can then read the article as well as clicking on menus that lead
them to your product or services
• Results in dramatic increase in the number of hits on our site

6. Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425
Publish articles on LinkedIn
• With help from ContentMX we generated the articles
• Targeted special interest groups.
– Increased awareness, and professional status.
• The article points to a specific related page on your web site
• Resulted in increased confidence in our products and services
• It builds our professional reputation

7. Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425
Use Social Media to Create the Buzz
• ContentMX helped generate the buzz
• Make sure you select the social media that is right for your
product and service
• The messages are related to our product or service.
– Increases awareness.
– Use popular current news content in your message
– Don’t spam
• The message points to a specific related page on your web
site
• Use promotions to help our marketing strategy
• Promote sharing of content

8. Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425
Review Statistics
• Review the number of emails sent, opened and clicked.
– Determine which articles interest your prospects
– Determine the effectiveness of the newsletter.
– Determine who read a specific article
– Determine what articles were shared
• Review unique visits to your web site
– Review the pages visited
• Review the results of social sites
• Review your LinkedIn messaging and articles
• The statistics allow you to adjust your marketing plan