How to Manage Your Facebook Fans

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How To Manage Your Facebook Fans

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• Setting up Facebook groups and public profile
pages is easy. However, managing them is the real
challenge.
• Some companies/individuals will set up their
groups/pages, get people to join them and then
just neglect them.
• This is not how you do social media marketing.
The key to social media marketing is engagement.
• So what can you do to keep your fans coming
back to you?


• 1. Sharing is Caring
• Share useful information and tips related to your
market.
• Be helpful; perhaps give away free
information, which extends your
products/services.
• Also, include the photo and video
applications, which will let your fans see who you
are, what you workplace looks like or hear you
present a seminar.


• 2. Status Updates
• Update your status regularly, I would recommend at least
daily.
• Give your fans updates on what you or your company are
doing.
• What projects are you currently working on? Perhaps, offer
your fans special offers.
• Also ask your fans questions to get them to interact with you.
• Ask them if they need any assistance with anything.
• When you post status updates, your fans will see them when
they log in on their home page.
• This aids with creating an awareness by keeping you or your
company/product names in front of them.



• 3. Engage in Discussions
• Always make your fans feel part of your company.
• Ask them questions; create topics for your fans to give you
feedback on your products/services.
• You will only truly know what your market are hungry for
when you listen to them.
• Perhaps there is a need for something, which you aren’t
aware of. Listen to your fans.
• Also, encourage them to think by asking them questions
that will make them do so.
• Ask for their input on upcoming products/services, which
you have in development. Fans become more loyal when
they know you’re listening and interacting with them.


• 4. Notes are Useful
• The benefit on using Notes on Facebook is, if you
have a blog, you can link the RSS feed to your
Facebook page, which will automatically post
new articles when you post them.
• This can be very handy as when new articles
reach your fans on Facebook, you have the ability
to open a discussion around the article with your
fans.
• This a good way of extending your blog posts.


• 5. Let Your Fans Write On Your Wall Too
• It’s important to set your wall to include posts
from you and your fans as this will encourage
interactions between you and your fans as
well as between the fans themselves.
• If anyone does post anything
inappropriate, you can always remove their
message.



• Finally, Just Have Fun!
• Make your page/group fun and interactive.
• Take part in discussions, run competitions and
keep your fans happy and enthusiastic about
you and your products/services.



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How to Manage Your Facebook Fans

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