We love Twitter. It’s fun, it’s fast, and it’s a hotspot of social media-savvy brands. The top brands truly engaging on the #1 micro-blogging site are being innovative, imaginative, and seriously customer centric. What we found in researching leading brands by Twitter engagement was impressive—and we believe the best practices exhibited by our top picks will impress you, too.
Rather than just pull a list of leading brands by number of Twitter followers from existing tools (e.g., Tweetgrader, etc.), we dug deeper for a sampling of companies across industries ranging from sports and retail, to media and more. We were happy to find more than a few B2B leaders in the mix. We then reviewed these picks by Twitter engagement and an assortment of metrics, including online sentiment, using the Sysomos Media Analysis Platform (MAP). Finally, we threw in a few surprises. No matter the industry, they are all world-class winners!