Mobile is the future. In fact, mobile screens will top desktops as the Internet interface of choice by 2015, according to IDC. That’s why we decided to spotlight mobile apps for marcom and PR professionals in this edition. As you know, however, the spectrum ranges from entry-level apps to the more advanced tools used by social media savvy, digital natives. What’s more, a mobile tool’s relevance to you as a professional often has as much, if not more, to do with the preferences of the media you target as with your own needs and preferences.
We decided to narrow it down by seeking out only the apps that help make your jobs easier, your reach more effective, and your lives more fun. We used our own Sysomos MAP listening tool to look at the online discussion around the apps that nearly everyone seems to be talking about—and we hope that you’ll join in the buzz when you’re done reading this, as well!