• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
HOT Apps: 10 Favorite Mobile Apps
 

HOT Apps: 10 Favorite Mobile Apps

on

  • 3,542 views

Mobile is the future. In fact, mobile screens will top desktops as the Internet interface of choice by 2015, according to IDC. That’s why we decided to spotlight mobile apps for marcom and PR ...

Mobile is the future. In fact, mobile screens will top desktops as the Internet interface of choice by 2015, according to IDC. That’s why we decided to spotlight mobile apps for marcom and PR professionals in this edition. As you know, however, the spectrum ranges from entry-level apps to the more advanced tools used by social media savvy, digital natives. What’s more, a mobile tool’s relevance to you as a professional often has as much, if not more, to do with the preferences of the media you target as with your own needs and preferences.

We decided to narrow it down by seeking out only the apps that help make your jobs easier, your reach more effective, and your lives more fun. We used our own Sysomos MAP listening tool to look at the online discussion around the apps that nearly everyone seems to be talking about—and we hope that you’ll join in the buzz when you’re done reading this, as well!

Statistics

Views

Total Views
3,542
Views on SlideShare
2,996
Embed Views
546

Actions

Likes
3
Downloads
39
Comments
1

4 Embeds 546

http://www.commpro.biz 525
http://www.linkedin.com 14
http://testpagewebsite.com 6
https://modtool02-mercury.moderators.liveworld.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

HOT Apps: 10 Favorite Mobile Apps HOT Apps: 10 Favorite Mobile Apps Presentation Transcript

  • HOT APPS: 10 Favorite Mobile Apps for Marcom & PR ProsMobile is the future. In fact, mobile screens will top desktops as the Internet interfaceof choice by 2015, according to IDC. That’s why we decided to spotlight mobile appsfor marcom and PR professionals in this edition. As you know, however, thespectrum ranges from entry-level apps to the more advanced tools used by socialmedia savvy, digital natives. What’s more, a mobile tool’s relevance to you as aprofessional often has as much, if not more, to do with the preferences of the mediayou target as with your own needs and preferences.We decided to narrow it down by seeking out only the apps that help make your jobseasier, your reach more effective, and your lives more fun. We used our ownSysomos MAP listening tool to look at the online discussion around the apps thatnearly everyone seems to be talking about—and we hope that you’ll join in the buzzwhen you’re done reading this, as well!
  • 1. Dropbox Sharing Is Caring Dropbox is a cloud-based app that lets you easily share and back up files. A multiple 2012 Crunchie award winner (for Best Cloud Service and Best Start- Up), it’s a very useful collaboration tool. Remote global communication teams, especially those on the go, can work together easily without a complicated document revision control process. When someone joins a shared folder, it appears inside their Dropbox and syncs to their computer automatically. Dropbox eliminates the need to email big files, which can be a significant problem. You can share videos, pictures and documents across computers, between people, from your desktop, and from your mobile device. Nifty right? HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 2. Flipboard Easy on the Eyes Marcom and PR professionals typically read a lot of media. They peruse newspapers, magazines, their social media channels, blogs, and more. They frequently need to aggregate and curate data and information quickly. Enter Flipboard. Flipboard serves up your content like a magazine on an iPhone or iPad. RSS feeds, social media profiles, and links are presented in an easy-to-consume format. The best news? You can use it to brand your content for customers so they get a magazine-like experience interacting with you. The company curates ready-to-go themed streams, too—and you could get published there for syndication. Long live magazines! HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 3. Evernote Your Mobile Catch-All We’ve featured Evernote before, and for good reason. In fact, since we featured it, they’ve received the 2012 Crunchie from TechCrunch for Best Mobile Application. We can’t take credit for that, but we can say we spotted it early on! Evernote is ideal for jotting notes, clipping Web pages, taking cell phone snapshots, creating to-do lists, and recording audio notes. Once in Evernote, notes are analyzed and rendered searchable. It even works for text within images. The best part is it synchronizes across Mac, PC, Web, and mobile platforms. Until the marcom world is completely paperless and digital, Evernote is a great way to keep all your communication collateral organized. HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 4. TweetdeckKeeping Your Finger on the Social Pulse Communicators must stay on top of the pulse of the social media conversation, which continues whether you are on the go or not. Enter Tweetdeck. Already a favorite standby for many, Tweetdeck is a free social media monitoring and management dashboard. You can manage multiple accounts within the same platform, such as different Twitter accounts. You can also manage across platforms to update your Facebook fan page, your LinkedIn profile, and your tweet stream, for example. With the mobile version, you can launch blurbs on the fly, schedule future status updates, and filter for specific keywords to watch. We say it’s a winner! HOT APPS: 10 Favorite Mobile Apps for Marcom & PR Pros
  • 5. WordPress Blogging on the Go Made Easy Your content and publication calendar doesn’t stop just because you’re not sitting at your desktop. You need to moderate and respond to comments, create new posts and edit them, upload photos, and keep the content monster fed. You need to be able to respond to the PR traffic sooner rather than later. The mobile WordPress app is a popular choice for doing just that. When we used Sysomos MAP to check the feedback people were giving this app online, words like “awesome,” “so helpful,” and “I wouldn’t go without it” were the norm. We’ve said it a lot in past editions, but it bears repeating: Easy and free is good. We’re betting you think so, too. HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 6. Google AnalyticsReporting to the Client Just Got Easier Reporting the numbers is usually not the highlight of any communicator’s work week. So, of course, you’ll want an easy way to manage your reporting function while away from the office. We suggest you try the Google Analytics app. Google Analytics is available on the iPhone (Analytic), Android (Mobile GA), Windows Mobile (Phonealytics), and the Blackberry (Nomad Analytics). You already likely use Google Analytics, but what will come as a pleasant surprise is how cheap it is to track your PR or marketing campaign on-the-go. All of these versions are free, except for the Blackberry version, which comes in at only $4.99. Go measure that! HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 7. Wikitude AR Travel Guide Take a Picture, Get a Clue Augmented reality in the palm of your hand? Yep. Perfect for lunch meetings with prospects and clients? Yep. Major cool factor? Yep, again. Wikitude is an application for Android that turns Wikipedia into a location- based service. This means you can point your camera at anything around you, and using GPS, the app is able to pick up information about places of interest in your area. Combine that with your OpenTable app (see the next slide) to grab a reservation at one of the restaurants you are notified about, and you will be looking pretty impressive to your prospect or client. Life looks good when it’s augmented, isn’t it? HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 8. OpenTableVIP Treatment for You and Your Clients PR still includes a good amount of schmoozing in person, no matter how big your digital footprint is. Plenty of business still gets done over coffee, lunch, or dinner. But landing a reservation at a top restaurant, especially if you’re out of town, can be a challenge. Load up OpenTable and you’re set. OpenTable is a free, real-time restaurant reservation system for diners and restaurants alike. This app lets you make reservations 24/7. Not only does it quickly and easily confirm reservations, but you can also search by features, such as price and menu, and pick between available options. Bon appetite! HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 9. TripIt Your Pocket-Sized Concierge Traveling marcom professionals need to book flights, make car reservations, secure hotel rooms, and take care of their on-the-road needs. How to do all that easily? With TripIt. TripIt is available on the iPhone, iPad, Android, Blackberry, and Windows Phone 7. According to its site, “When you forward your confirmation emails to plans@tripit.com, we turn them into an itinerary for your trip. Your itinerary has all of your important travel details in one convenient place. You can customize it with maps, directions and personal touches like pictures and notes. Once your itinerary is created, you can access it anytime online, or using your mobile device.” Wow. HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • 10. Eventbrite at the Door Events Done Right Eventbrite is a event planner’s dream. Its online ticket selling function lets you organize event ticket sales prior to the event. Unfortunately, until recently, buying tickets prior to the event was the only option. But Eventbrite has come to the rescue with its Eventbrite at the Door app. Eventbrite partnered with a mobile credit card swiping service to create a comprehensive ticketing solution for the iPad at events. At-the-door arrivals can pay with check, cash, or credit cards. The stats are then aggregated for both your pre-sales and onsite sales, and suddenly, you have a very happening PR event. Does it get any better than that? HOT APPS:10 Favorite Mobile Apps for Marcom & PR Pros
  • HOT APPS: 10 Favorite Mobile Apps for Marcom & PR ProsThe Well-Rounded LifeA PR and marcom professional’s work life is replete with a variety of tasks. It’snot all just writing press releases, crafting messaging or pitching new brandingcampaigns. We think that no matter what you’re doing, the tools you use shouldbe fun, easy, effective, and able to travel with you when you’re on the go.The logistics of leading a productive, yet well-rounded work life require a strongsupport network of colleagues, connections, and tools. Hopefully, you foundsome apps in this offering that can help you build that strong support network,regardless of whether you’re on the road or at your desk. If you have appfavorites of your own that weren’t listed here, share them with us and yourcolleagues in the comments section below so we can all work hard, succeed andenjoy together!To read all the Pulses and other Slideshare.net presentations, click here.
  • HOT APPS: 10 Favorite Mobile Apps for Marcom & PR Pros Next on “The Pulse”: Thumbs Up: Our 10 Favorite Branded Google+ Pages THE PULSE: Delivering shareable and shareworthy content with a twistso integrated marketing and communications professionals can work smarter, succeed and enjoy. BROUGHT TO YOU BY www.marketwire.com www.sysomos.com Follow us on Twitter: @Marketwire, @Sysomos www.commpro.biz Follow us on Twitter: @Commprobiz www.smartwomanguides.com Follow us on Twitter: @smartwoman