1. City Council Workshop
June 14, 2012

2. CVB initiatives from June 2011 Indigo Report:
 Wayfinding,
 Strengthen stakeholder relationships,
 Standardize an allocation process for HOT funds request
City initiatives to build upon sports market:
 Enhance and upgrade existing sports facilities and fields,
 Planned market analysis and feasibility study for multi-use
sports venue

3.  Overall Framework
 Program Details
 Staff Recommendation
 Council Direction

4.  Standardize the process to consider requests for events not
included in the CVB budget
 Applications submitted to CVB for evaluation of requests and
provides recommendation to City to fund or not
 CVB to evaluate on basis if funds will likely improve success
of event and will positively impact local hotel industry
 City then considers CVB recommendation to fund or not
 HOT funds for these Event Grants remain in City budget and
disbursed on event basis

5.  Sponsoring organization of event must be tax-exempt
 Completed application submitted to CVB no later
than 120 days prior to event
 90 days is still being evaluated
 If funds are for advertisement, focus is to target
visitors greater than a 60 mile radius from B-CS

6.  CVB to review and give prior approval of marketing
and promotional materials to be eligible for HOT
funding
 Responsibility of applicant to monitor number of
event guests staying in B-CS hotels;
 CVB to oversee and assist with this documentation
 City staff to approve smaller CVB recommended
requests, City Council to approve larger requests
(i.e. Blinn Bowl)

7.  Council direct staff to complete preparation of
necessary policies, procedures, and forms to
implement HOT Event Grant Funding Program
 City staff should include funds in the City’s HOT Fund
2012-2013 Budget for this program