Startup in action: HyperTV, by Patrizio Munzi


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HyperTV punta tutto sull'interazione dell'utente con i second screen. L'utente che guarda un programma in TV può contemporaneamente interagire sul suo tablet o smartphone con informazioni correlate e sincronizzate rispetto a quello che sta guardando, arricchendo la sua esperienza di spettatore. Annovera già tra i suoi clienti giganti come Sky, La7 e Fox.

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Startup in action: HyperTV, by Patrizio Munzi

  1. 1. Startup in Action Change TV audience in participating users Patrizio Munzi pmunzi@hypertvx.commartedì 20 marzo 2012
  2. 2. TV Audience is Changingmartedì 20 marzo 2012
  3. 3. TV Audience is Changingmartedì 20 marzo 2012
  4. 4. HyperTV eXperiencemartedì 20 marzo 2012
  5. 5. How It Worksmartedì 20 marzo 2012
  6. 6. How It Worksmartedì 20 marzo 2012
  7. 7. How It Works Synced Content Encoded TV Show ID HyperTV TV Show App Audio + Timecode Mgmt System Thanks to Audio MetaT technology the TV Show audio track is ag enriched with audio data (unperceivable to the human) that contain information on the program’s source and a timestamp. Mobile App uses the device microphone to listen for audio metatags and sync with the TV show Mobile App uses detected audio metatags to retrieve from HyperTV Mgmt System dynamically generated content synchronized with the specific show’s timelinemartedì 20 marzo 2012
  8. 8. How It Works Thanks to HyperTV you can easily build a different UX for the different moment of the TV Show Library of widgets: Images, Videos, Social Networks, Maps and more.martedì 20 marzo 2012
  9. 9. Benefits Increase users interaction and engagement Second Screen application bridge from TV to InteractiveTV Viralize through Social Networks Low investment in Technology Easy to use and no risk to fall Emotional Interaction: combine TV emotional impact with Second Screen interaction capabilitiesmartedì 20 marzo 2012
  10. 10. Competitor Analysis Competitors Customizabl Related Real Time Sync tech Trivia&Pools Social Tools Social Rating Ad Platform E-Commerce /Features e Platform Contents Monitoring Watermark Media Sync audio Video SecondScreen Fingerprint Fingerprint IntoNow Audio Fingerprint ExMachina e Watermark eXperience Watermark SecondScre audio enmartedì 20 marzo 2012
  11. 11. What we have A fully featured working platform IOS and Android Audio Synchronization Library to develop custom mobile app We’re a part of the VejoPark incubator that is the main investor of the startup A Portfolio of customers Leadership in the Italian Market A patent over the HyperTV technologymartedì 20 marzo 2012
  12. 12. What we’re looking for Creativity and New Ideas An improvement of HyperTV backend UX and new widgets development Java, jQuery, HTML5 developers Web UX expert Mobile improvement and new mobile features IOS and Android Developers Mobile UX expert A capital injection of 2.0M $ for internationalization Europe, USA and then ASIAmartedì 20 marzo 2012
  13. 13. What we offer A young and highly dynamic working team A green and “Out of Scheme” office placement A good salary Stock options A startup eXperience at no riskmartedì 20 marzo 2012
  14. 14. Others Questions? HyperTV via del Casale della Crescenza, snc 00189 - Roma tel. +39 06 3322 5494 Twitter: @HyperTVX Contact us to: Meet us at the standmartedì 20 marzo 2012