Brian Prince of Microsoft gives Azure Lightning Talk at CloudCamp Cincy

1. The Microsoft Cloud… in under 5 minutes Brian H. Prince Brian.prince@microsoft.com www.brianHprince.com / @brianHprince

2. Benefits of Cloud Computing PAY FOR ACCESS – NOT OWNERSHIP – OF IT RESOURCES SHARING "PERISHABLE AND INTANGIBLE" COMPUTING POWER AMONG MULTIPLE TENANTS OPTIMIZES COSTS FOR ALL IMPROVE TIME-TO-MARKET FOR NEW APPLICATIONS, SERVICES, AND SOLUTIONS STAFF AND PLAN FOR TYPICAL USAGE. SCALE TO THE CLOUD AT PEAK TIMES – PLANNED OR UNPLANNED End of quarter reporting, tax-time, payroll, Oprah effect

3. And in a non-Cloud view, there are inefficiencies in addressing those issues Allocated IT-capacities Load Forecast “Under-supply“ of capacities “Waste“ of capacities Fixed cost of IT-capacities IT CAPACITY Barrier for innovations ActualLoad TIME

4. However, in a Cloud View Load Forecast Allocated IT capacities No “under-supply“ IT CAPACITY Reduction of “over-supply“ Possible reduction of IT-capacities in case of reduced load Reduction of initial investments ActualLoad Time

5. Private (On-Premise) Infrastructure (as a Service) Platform (as a Service) Types of Clouds You manage Applications Applications Applications You manage Runtimes Runtimes Runtimes Security & Integration Security & Integration Security & Integration Managed by vendor Databases Databases Databases You manage Servers Servers Servers Managed by vendor Virtualization Virtualization Virtualization Server HW Server HW Server HW Storage Storage Storage Networking Networking Networking

6. The Microsoft Cloud ~100 Globally Distributed Data Centers Quincy, WA Chicago, IL San Antonio, TX Dublin, Ireland Generation 4 DCs

7. The Microsoft Cloud Service Bus Access Control Relational Database Management Compute Storage

8. Thank you © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Brian H. PrinceArchitect EvangelistMicrosoftblog. www.brianHprince.comtwitter. @brianHprinceemail. Brian.Prince@microsoft.com